Posts Tagged ‘Investment Management’

Wow, My Business Is Doing Better Than Ever

Data Is Key Across the Sales Enablement Platform

My previous blog analyzed how technology and the right team can improve your sales enablement program. This blog explores the benefits that data can bring to your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – […]

Formulating New Business Models

Success Criteria for an Effective Sales Enablement Program

Previously, I discussed the role of sales enablement in investment management. This blog analyzes how technology and the right team can improve your sales enablement program. For a sales enablement program to be successful at its launch and continue to be effective over time, it has to have the right mix of technology tools, and […]

Focus And Dedication Got Her Far

The Role of Sales Enablement in Investment Management

Forrester Research defines sales enablement as “A strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer’s problem-solving life cycle to optimize the return of investment of the selling system.” Sales enablement is […]

Investment Management

[Guide] Developing a Thriving Investment Management Sales Enablement Program

In an increasingly virtual and complex business environment, traditional selling and sales management methods at investment management firms don’t cut it anymore. In particular, firms face many challenges, including inaccurate or insufficient contact management data, an incomplete view of sales and transaction data, limited mobile-enabled solutions, and a lack of complete information available for analysis. […]