In today’s evolving digital world, our insurance partners are trying to increase awareness and consideration for their brand through digital commerce strategies such as social media platforms and third-party adjacent platforms to garner the attention of customers in a new way. And we don’t want insurance carriers to just stop at the brand awareness and […]
Posts Tagged ‘Insurance Carriers’
Insurance Operating Models Need to Put the Customer in the Middle (Part 2 of 5)
In my last post, I discussed how insurance companies that demonstrate empathetic knowledge of their consumers and deliver tailored, real-time solutions will build on their noble purpose and gain competitive advantages in a digital operating environment. So, where can you begin? It starts with putting your customer in the middle of your operating model. Instead […]