As the temperatures begin to dip in the midwest, your Facebook feed may convince you that pumpkin spice latte’s are at the forefront of everyone’s mind. But are they really? Let’s take a look at Google Search Trends to see who wins the search battle: hot drinks for cool weather or being under the weather. […]
Posts Tagged ‘influenza’
A Month Later: Google Flu Update
A month ago I blogged about Google Flu Trends measurements of flu-related search terms and how it related to official data from the Center for Disease Control and Prevention. As it turns out, flu cases came in quite a bit below what Google was predicting. “Flu Trends is meant to be a complementary tool to the […]