Posts Tagged ‘IBM smarter commerce’

Perficient Wins Collaboration Trailblazer of the Year

This has been an exciting first half of the year with another IBM award announced at last week’s IBM Amplify Event. This award recognizes Perficient for groundbreaking solutions leveraging the IBM Commerce portfolio to help clients improve business operations, increase sales revenue, reduce cost of services, and help deliver the best customer experiences. It was […]

Varsity Spirit Achieved 100% Adoption and Transformed Themselves

Shannon Ahern from Varsity Spirit Fashion and Greg Schaller from Perficient spoke at IBM Amplify 2015 about how Varsity Spirit Fashion achieved a 100% adoption rate internally and transformed their business.   Varsity Spirit Fashion outfits more than 1 million athletes.  Previously Varsity Spirit’s 300 person sales team faced several challenges including a huge catalog […]

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Carhartt’s Successful Implementation of carhartt.com

Greg Schaller of Perficient and Gretchen Crockford of Carhartt discussed how Carhartt successfully implemented B2C on the IBM iSeries.  Carhartt is a 126-year old work wear company.  Carhartt now has 17 new company owned stores, but also sales through retailers and their IBM Commerce website. Running on iSeries is not something you hear a lot about, […]

What is the new IBM Marketing Cloud?

At Amplify 2015, IBM has formally announced their new IBM Marketing Cloud.  Throughout the day IBM is releasing more information about what is in the Marketing Cloud.  Here is what I learned just now. IBM Marketing Cloud is a combination of SilverPop Engage, Xtify and new features including Journey Designer, Journey Analytics, a single customer […]

Amplify 2015: Deliver the Experiences Your Customers Want

Day 2’s opening session continued the theme of “A New Way to Engage” and started with Chris Wong, VP of strategy and Product Management in IBM’s Commerce group. IBM now has 30,000 users in their Marketing Cloud. Chris said that IBM thinks the way for marketers to move forward in the rapidly changing technology landscape […]

Amplify 2015: How Urban Outfitters Delivered Superior Experience

  Urban Outfitters worked with Perficient to implement IBM Sterling multichannel fulfillment system and the result has been superior customer service. Jas Singh with Urban Outfitters and Subroto Majumdar with Perficient presented this case study titled “Ensuring Successful Order Management Implementation” at IBM Amplify today. Urban Outiftters is an apparel retailer with annual revenue of […]

Amplify 2015: 5 Futurists Speak Out on the Future of Engagement

IBM pulled together 5 Futurists to give their views on the future of customer engagement. Chris Heuer talked about the only thing that matters. You have to get fundamentals right.  Not only to you have to listen, you have to understand. Chris said you can differentiate on values rather than value.  This is because transactions are […]

Amplify 2015: IBM Omni-Channel Marketing Strategy and Roadmap

IBM’s Arlen van der Broek talked about IBM’s strategy for omni-channel marketing. Some of the new solutions will include Hybrid, big data, open API framework, data integration and syndication, and true message orchestration. IBM has a set of tools that work on premise. These are known as IBM Marketing Software. IBM is introducing IBM Marketing […]

Amplify 2015: Future of Engagement: How Smart Marketers Will Win

David Haucke from IBM and Scott Brinker from ION Interactive and chiefmartec.com presented the session “The Future of Engagement: How Smart Marketers Will Win in the Years to Come”. The idea of personalized 1 to 1 mark3ting is being realized by a few organizations.  David and Scott talked about how more organizations could take advantage of […]

Amplify 2015: Opening Session – The Changing Nature of Marketing

Amplify 2015 is IBM’s conference for Digital Marketing and Commerce. This is a big year for IBM as they look to take advantage of their cloud capabilities and bring together all of the systems they have purchased over the last few years. Alex Banayan kicked off the opening session talking about how life has changed […]

If I had a Trillion Dollars … Would I Spend it all Online?

It’s not every day you hear the word “trillion” unless you are in the B2B Online Retail business. New analysis from Frost & Sullivan, Future of B2B Online Retailing, reveals that B2B online sales will account for close to 27 per cent of total manufacturing trade, which is likely to hit 25 trillion $ by […]

Clients Today Are Getting Smarter – Are You Keeping Up?

I bought a new car last month. The last time I bought a car was 10 years ago, and oh, how the times have changed. 10 years ago buying a car was not a pleasant experience; in fact it was downright stressful. My experience this year was in a word – easy. With today’s digital […]

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