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Implementing a Best-In-Class Find a Doctor Digital Experience

A successful Find a Doctor (FAD) search tool is incredibly important for healthcare provider and payer websites and mobile applications. Not only is it critical to lead generation for prospective new patients but is also used frequently by physicians for referrals and academics for researching information. With so many users of this tool, it is […]

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Three Things To Consider To Be Forward-Thinking in Healthcare

Health-related information is sought in many forms by consumers-patients-members, everything from preventive health, self-diagnosis from symptoms being experienced, understanding a condition once diagnosed, to side effects of treatments are just a small number of examples. These all often start with a simple online search in the realm of healthcare. According to a survey by the […]

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Increase Healthcare Provider Web Traffic And Patient Acquisition

Health-related content helps to educate and support consumers-patients throughout various touchpoints in their journey. Whether it be to research symptoms/self-diagnose, understand what a condition is and its causes, or identify how to prepare for a diagnostic procedure or treatment, etc., there are many digital interactions that can occur. Proving, the importance of increasing web traffic […]

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Attracting and Recruiting Prospective Nurses through a Website

In order to build a successful healthcare organization website for recruiting prospective nurses, you not only have to understand your audience, you have to prioritize and showcase certain key areas. Based upon personal experience and best practices, I would like to highlight the following four categories as components to consider as high importance when building […]

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5 Key Factors to Influence Your Healthcare Website Redesign

When redesigning your public facing website whether you are a healthcare provider or payer, there are a number of key factors to consider on where to focus your efforts to ensure you’re giving consumers-patients-members the best digital experience. As it only takes about 0.05 seconds[1] for users to form an opinion about your website that determines whether […]

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Mastering Customer-Patient Experiences Across Healthcare Websites

Adopting customer-patient centricity across your digital platforms can take shape in various forms and it’s essential to achieve in today’s world, but yet many healthcare provider websites are still organization-centric. Making the shift can be hard on knowing where to begin and the blue-sky approach of keeping the customer-patient individual at the forefront through a […]

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