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Posts Tagged ‘healthcare social media’

3 Perspectives on Healthcare Marketing

I recently attended an event in Chicago where Chris Bevolo (Author of “Joe Public II: Embracing the New Paradigm”, Melody Smith Jones (Manager, Connected Health at Perficient) and Jason Rushforth (Oracle Vice President of Industry Solutions) discussed the evolving healthcare marketing landscape. I was pleased to see that these three individuals presented three topics that […]

#HIMSS15 Recap: Reaching Healthcare Consumers via Social Media

Nearly 100 #HIMSS15 attendees joined Perficient this morning to discuss how healthcare organizations can leverage social media to attract unknown consumers, and improve patient and clinician interaction and overall communication within the clinical setting. Roundtable moderator Melody Smith Jones, Manager, Connected Health, at Perficient, presented her insights into the topic and pitched seven questions to […]

3 Patient Engagement Trends to Watch at #HIMSS15

Every year, the week of the National HIMSS conference is marked as the most exhilarating an exhausting week of the year. The exhaustion comes from all that walking. In fact, in this year’s #HIMSS15 Mix Tape, my contribution was that ol’ “I would walk 500 miles” songs from the 90’s. Fortunately, the exhilaration keeps me […]

Connected Health Top 10: #5 The Next Evolution of Social Media

Over the course of the short history of Connected Health, there have been a few evolutions of social media in healthcare. These include: 2011 – 2012: Healthcare provider adoption of social media was low 2013 – 2014: Adoption is popular with varied levels of maturity. Focus is on relaying population health messaging and converting unknown […]

Social Media Experiments & Public Health. To be or not to be?

So, I’m guessing you heard about the “Experimental evidence of massive-scale emotional contagion through social networks“, no? That’s the official title for the Facebook study published in The Proceedings of National Academy of the United States of America that you’ve likely already heard about. In this study you have a Facebook data scientist Adam Kramer […]

The Social Support Group Coming to a Provider Near You

What are the benefits of online patient communities? I find myself answering this question quite a bit lately. It struck me this week that I have never answered this question on the blog. But, first things first, what is an online patient community? Online patient communities are, essentially, condition specific socially enabled support groups. These […]

Getting Scientific About Healthcare Social Media: Medicinal Sites

The journey into the (officially scientific) exploration of healthcare social media would not be complete without a look into the realm of healthcare specific networking sites that I’ll playfully call “medicinal sites.” These are closed sites that are aimed exclusively for those with either a certain designation or disease state. In today’s lineup, we will […]

Getting Scientific About Healthcare Social Media: Social Networks

Thus far we have covered both blogs and microblogs as we walk through the official scientific study that was completed by the University of British Columbia on the uses of social media in medicine and healthcare. Today we move into the wide world of social networks. Ask ten people in the know to define what […]

Getting Scientific About Healthcare Social Media: Microblogs

In this blog series, we are highlighting the social media categories presented in “Social Media: A Review and Tutorial of Applications in Medicine and Health Care.” This was a study conducted by the University of British Columbia, which offers an extensive digest of the vast uses of social in medicine and healthcare. Today we’re going […]

Getting Scientific about Healthcare Social Media: Blogs

Earlier this month, I happened upon an actual scientific study of the use of social media in medicine and healthcare conducted by researchers at the University of British Columbia. The study was fraught with terms such as “positivistic epistemologies” and “critical-interpretivist theory” to add the requisite ambiance one finds in such studies. All kidding aside, […]

Connected Health Trend Countdown: #6 Evolution of Social Media

A new week brings us to another trend in our 2014 Connected Health Countdown. We are nearing our halfway mark with: Trend 6: The Evolution of Social Media into Care and Patient/Member Acquisition Over the course of 2012 and 2013, many healthcare organizations were taking the dive into social media for the first time. However, […]

Connected Health Trend Countdown: #7 Care Knows No Bounds

Today’s entry in the 2014 Connected trend Health countdown takes us far away from home: Trend #7: Care That Knows No Bounds It wasn’t so long ago when the general consensus amongst healthcare leaders was ripe with uncertainty regarding the returns to be had from telehealth and remote patient monitoring investments. It’s only a year […]

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