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Posts Tagged ‘healthcare personas’

It's My Job To Keep You Happy And Well

3 Digital Experience Tips UK Healthcare Leaders Need to Know

Proactive private healthcare providers, insurers, and medtech firms in the UK are thinking about how to ease care experiences for their constituents. Yet this journey becomes all the more complicated as individuals move back and forth between private sector healthcare and the National Health Service (NHS). These unique economic and social aspects of the UK-based […]

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A Recruitment Success Story: Filling Clinical Roles with a Strategic Approach

Healthcare organizations (HCOs) are struggling with major staffing shortages and unprecedented competition for talent across the industry. According to analysts at Forrester, more prevalent chronic disease, the COVID-19 pandemic, and aging populations are responsible for leaving the burden on the healthcare ecosystem at an all-time high. Difficulty filling roles with high quality candidates has been […]

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Empathy, Transparency, and Accountability in Healthcare: The “Trust Trend”

The ‘Trust Trend’ has gained momentum over the last several years, with more healthcare organizations recognizing the importance of empathy, transparency, and accountability in building trust with their audiences across the lifecycle. If you are looking to identify and action trust levers that matter most to your audience, consider these four activities that will drive […]

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Enabling Healthcare Organizations to Address Health Inequity: Promoting DE&I in Healthcare

While organizations are making progress, health inequity is still pervasive across race, gender, age, and income in healthcare. We’re engaging in more and more conversations with healthcare organizations about ways to help you authentically and diligently address diversity, equity, and inclusion (DE&I) across the healthcare experience. A Strategic Approach to Influence Change for DE&I Hospitals […]

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Your Guide to Healthcare Personas

Do you wonder why patients don’t engage more with your website? Why they download but never use your app? Why they didn’t react to your campaign? Consider this: perhaps the experiences you’re building aren’t addressing your audience’s true concerns or emotions. Through our work with health systems around the country, we see this disconnect often. […]

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Tips to Map Healthcare Audiences: Scenarios and Journeys

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Dissect the Experience From the Patient or Member Perspective In a previous blog, we explored how to better understand the people you serve. Once you have identified your subjects, you can role-play in context-specific […]

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How to Better Understand Your Patients and Members

In this blog series, we explore experience design for the patient and member journey. Strategy to Improve Digital Experiences in Healthcare Healthcare Journeys: Understand Barriers, Disconnects, and Alternate Paths The fundamental place to begin is with a deep and empathic understanding of your audience, their journeys, emotional context, and the specific and logical paths they […]