Posts Tagged ‘healthcare marketing’

Healthcare Marketing

5 Examples of Incorporating AI into Healthcare Marketing

Artificial intelligence (AI) has not only created much-anticipated hype but also has many working applications. Although it is in its infancy in healthcare marketing, there is great enthusiasm and potential for its use to innovate and disrupt creating cost savings and greater returns on investment. 90 percent of healthcare executives predict that they will see […]

Hospital Marketing

Why Savvy Healthcare Marketers Are Using Dynamics 365

Implementation of keen healthcare marketing strategies require the right tools. Healthcare organizations face mounting competition for patient loyalty, must continuously find ways to set themselves apart while enhancing engagement and delivering impactful outreach programs. Further complicating matters, consumers today expect you to know them and offer personalized communications and to deliver the right message, in […]

The Healthcare Content Pie: 7 Marketing Strategies for 2017

Healthcare organizations are continuing to adapt to the ever-changing healthcare industry. Hospitals, health systems and health plans are undergoing infrastructure rebuilds to suit the needs of the new market; transforming their traditional business models to survive the rising expectations to deliver a connected and on-demand experience to patients and members. The growing expectations of healthcare […]

Northwestern Medicine

“Joe Public” May Not Care About Your Hospital, Jane Public does

Have you every picked up a copy of “Joe Public Doesn’t Care About Your Hospital?” It’s written by healthcare marketer Chris Bevolo along with his follow up “Joe Public II: Embracing the New Paradigm”. I’m a big fan of his work. First, Joe Public was written in 2011 when you would have been hard pressed […]

Designing Digital for “The Strategy That Will Fix Health Care”

In case you missed it, in the fresh off the press October 2013 issue of Harvard Business Review, Michael E. Porter and Thomas H. Lee set off with a very grand statement, “The Strategy That Will Fix Health Care“. In the interest of full disclosure, in the beginning of this piece the two authors basically […]

Converting Unknown Consumers into Loyal Patients

I’m looking for a new primary care physician. Let’s refer back to my earlier post on how enabled patients pick a healthcare provider. Then, let’s go a step further. Yes, it’s important to have a real and authentic voice and to provide trusted healthcare content. However, we are still left with an all important marketing […]