Posts Tagged ‘healthcare consumer experience’

Healthcare Consumer - patient experience

Consumer-centric Digital Experience in Healthcare

“Consumer-centric experience” has become a buzzword in healthcare circles. In fact, working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! They feel the threat of Amazon and other retail giants moving into their space, and they want to fight back. The problem […]

Healthcare Persona Image

Your Guide to Healthcare Personas

Do you wonder why patients don’t engage more with your website? Why they download but never use your app? Why they didn’t react to your campaign? Consider this: Perhaps the experiences you’re building aren’t addressing your audience’s true concerns or emotions. Through our work with health systems around the country, we see this disconnect often. […]

Governance in Healthcare: Information Assists Consumer Experience

In today’s world of omni-channel, multi-variant, personalized, and contextualized patient and member interactions, information and data alone is not the only asset that must be managed in order for healthcare organizations to meet their stated business goals, and consumer engagement and experience objectives. Healthcare organizations need context around data to gain the insights and make […]