Skip to main content

Posts Tagged ‘healthcare consumer experience’

Female Doctor Waving And Talking With Colleagues Through A Video Call With A Laptop In The Consultation.

Creating Optimized and Engaging Provider Profiles For Your Hospital Website

If you work with a hospital or health system, the most important section of your website is likely the provider directory. In fact, in an unofficial ranking of 50 of Perficient’s recent hospital website implementations, we found that, aside from the homepage, the provider directory is the most visited section and one of the most […]

Healthcare Persona Image

Your Guide to Healthcare Personas

Do you wonder why patients don’t engage more with your website? Why they download but never use your app? Why they didn’t react to your campaign? Consider this: perhaps the experiences you’re building aren’t addressing your audience’s true concerns or emotions. Through our work with health systems around the country, we see this disconnect often. […]

How U.S. Demographic Trends Are Reshaping Healthcare Now and Forever – and Why That Matters

Among the many powerful lessons we’ve learned from the COVID-19 pandemic is the further unearthing of healthcare disparities, from the very old patient to the young and across ethnic, racial, and economic lines. No matter where you are in the United States, America’s citizenry is changing. Millennials are now the largest adult generation in the […]

Healthcare Consumer - patient experience

Consumer-centric Digital Experience in Healthcare

“Consumer-centric experience” has become a buzzword in healthcare circles. Working with healthcare organizations across the country, I hear from leadership over and over again: I want to create the Amazon experience! They feel the threat of Amazon and other retail giants moving into their space, and they want to fight back. The problem: While there’s […]

Governance in Healthcare: Information Assists Consumer Experience

In today’s world of omni-channel, multi-variant, personalized, and contextualized patient and member interactions, information and data alone is not the only asset that must be managed in order for healthcare organizations to meet their stated business goals, and consumer engagement and experience objectives. Healthcare organizations need context around data to gain the insights and make […]