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Posts Tagged ‘Google Tag Manager’

These Days Fingers Do The Talking

Of Mice and Touch Devices: A Google Tag Manager Story

As a technical analyst, I was working closely with a client to ensure they were tracking the most important parts of their website. Here was our solution: The client’s request: Track the bottom navigation on the website that only appears on a mobile device using Google Tag Manager (GTM). Sounds fairly standard. Inspect some elements, […]

Bypassing the Backlog: Google Tag Manager & DTM for SEO

If you’ve ever worked with an SEO or received an SEO audit, then you’ve probably heard about HTML tags like canonicals, noindex, and structured data markup. It can be overwhelming to try and tackle all these complex tags to fix duplicate content and earn rich results, not to mention the challenge of scaling them across […]

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Custom Adobe Analytics Tracking Using Google Tag Manager

On a recent project, I’d gotten an interesting request to implement custom Adobe Analytics tracking for a web application using Google Tag Manager (GTM) for tag management. The customer already used Google Tag Manager for tracking AdSense and other ad tools but they had a legacy implementation of Adobe Analytics that they wanted to use […]

Use Tag Management to streamline your tracking

We marketers need to move at the speed of the internet. That pace is getting faster and faster every day. Unfortunately the larger and more robust your website is, the more difficult it can be to work with the IT team to push out new updates and changes to the code for your marketing needs. […]