Posts Tagged ‘Google AdWords’

Search Targeting – These Days, It’s Less About Search

Search targeting hasn’t been merely about keyword selection for quite a while. The continued evolution toward persona and intention targeting in recent years gives advertisers a new experience with unprecedented options. These days, search targeting has become more about figuring out who your customers are – where they go, what they research, their likes (and […]

Circumventing Apple’s New iOS Safari 11 Tracking Changes

Apple dropped a bomb on search engine marketing teams recently with the announcement of their Intelligent Tracking Prevention (ITP) for the iOS 11 update. Apple is changing how third-party cookies are now handled on mobile Safari, essentially disallowing third-party cookie targeting after just one day. This significantly (and negatively) affects the ability to target iOS […]

How to Improve Adwords Metrics with Audience Targeting

PPC ads are a great way to get in front of one of the most qualified audiences you can find – I mean, they’re literally searching for you! However by utilizing audience targeting, you can make your PPC strategy even more targeted and focused on the most relevant audience possible. For most e-commerce websites, adding audience […]

Chrome Begins Blocking Flash Ads

In an effort to speed up browser load times, Chrome has decided to block Adobe Flash ads by default. This change went into effect on September 1, 2015. If you are currently running Flash display ads in your Google Adwords account, be sure to update those ads to HTML format as soon as possible to […]

Quick Tips to Increase PPC Ad Clicks

Trying to optimize Google AdWords PPC campaigns can be challenging, especially for campaigns with very specific location targeting. Here are some quick tips to help you increase ad clicks.

Press Releases: Making the Most of Every Word

So much of writing marketing copy is about making decisions. Every word we choose and every expression that we wield says something about our brand. It reflects on us as much as our products do. So it stands to reason that we should put a comparable amount of effort into perfecting it. One problem that […]