Posts Tagged ‘Goals’

Sahithi Perficient Hiking

My Summer Internship Experience With the Marketing Team at Perficient

Over the past 10 weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. It has been a summer full of growth, learning, and laughs, and I have thoroughly enjoyed my time here. Building My Experience – And My Network! I am about to step […]

C Is For Conversion

C is for Conversion

Conversions are actions that users take on calls-to-action and are critical to informing how well your site and content are performing.

Sitecore Goal And Personalization Help

Combining Multiple Sitecore Goals and Personalization

Triggering personalization scenarios using multiple goals as the trigger can be a hassle. Using the Sitecore Rules Engine helps streamline the implementation of personalization across your site.

Why I Love the Marathon Relay as a Company Team-building Event

Our company participated in the Colfax Marathon Relay again this year.   It’s a great event with the marathon broken up into 5 legs (6.5, 4.0, 5.5, 4.1, and 6.1 miles).   While I was running my leg, I started thinking about why I like running this race every year with my coworkers (mainly to distract me […]

Catching Bears with UX Strategy (Hint: Understand Their Goals)

Your strategy has a lot to do with your results. I grew up with the phrase, “It’s easier to catch a bear with honey than with vinegar.” While I never had the goal to literally catch a bear, the strategy of finding out what appeals to bears is likely to be a successful strategy for catching […]

5 Things Your Digital Marketing Strategy Should Do

If your company is like most, you’re probably spending a hefty sum each year trying to earn new business and engage your customers. You definitely understand how important it is to have systems in place, like budgets, calendars, and reporting tools, that will help you get the most bang for your marketing buck. Hopefully you […]

Marketing Efforts Falling Short of Your Goals? Why?

A great mission, smart leadership, a viable market, and great products or services – these are all essential pieces of the puzzle that must be in place to create a successful business. But there’s a key piece of the puzzle that you may be missing. To build your business, you also need a big-picture plan […]

Goals & Engagement Value – Users Through Business’ Lens

Important note: This is Part 2 in a series. Please check out Part 1 on Taxonomy if you have not already. Having goals is critical to any project and an absolute requirement for the digital space. Now marketers can measure everything without guessing, estimating, or sampling. With powerful tools like the Sitecore CXP, you can […]

Maintain Search Engine Visibility with a Site Redesign or Launch

We hosted a webinar on how you can maintain and maximize your digital marketing success when you’re going through a website redesign. This blog post outlines the SEO and PPC considerations you must make, taken from our webinar. Keys to SEO Success A migration can lead to a significant drop in organic search performance. But it is possible to make any […]