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Posts Tagged ‘Goals’

Photo looking down at legs standing on asphalt with yellow directional arrows pointing in different directions.

Zigs & Zags – The Opposite of a Great Idea Can Also be a Great Idea

I get a lot of enjoyment from the creative and innovative side of the work I do. Helping clients or my teams break out of the day-to-day and explore the unexpected. I’ve discussed innovation myths before and how to use lateral thinking to expand your pool of ideas in unexpected ways. One of my favorite […]

Suspend Reality to Generate Creative Innovation

Suspend Reality – 6 Steps to Move from Fantasy to Execution

We’re just now finishing up the holiday season. At this time of year, I’m always intrigued by the magic of the holidays we celebrate, and the optimistic goals we set for the new year. Even the lies we tell ourselves. It amazes me how we collectively like to suspend reality for a bit, reflect, and […]

Team Consensus – Collage of Arguing and Disagreement Bombarding Someone

Consensus – The Slippery Slope of Success

Consensus is most simply defined as a general agreement. Some definitions may include the phrases “broad agreement” or “unanimous”, but a tempered meaning is the acceptance of an idea. There are very few things in life that have a single right answer. And with such diversity in the world, you’ll almost never end up with […]

Businesswoman walking into an office to have a tough conversation with a co-worker.

Tough Conversations – Addressing Things Head On

I’ve always had an intrapreneurial spirit in the jobs I’ve held. In some roles, I have been given autonomy with the ability to set North Star goals and chase them. In other roles, I’ve found myself building up consensus and bubbling ideas upward. This has involved some tough conversations. If you’ve checked my other blog […]

The pain of honest evaluations shown by a photo of looking through glass at two people talking.

The Pain of Honest Evaluations

People are funny. We reason with ourselves that we want the truth, but we prove time and again that we prefer being lied to. If your gut reaction to that statement is defiance, there is a strong chance that you’re lying to yourself about your own emotions. This article isn’t about the psychology of our […]

Photo of a man scratching his head. He’s perplexed about a business problem that should be fixed, but not sure how to get the solution approved.

The Problem with “We Should”

“We Should” is Said a Lot I’ve worked at a handful of companies throughout my career. If you split the years out, half of my time has been working within an agency and the other half has been in-house. The agency work has allowed me to see dozens of other companies as well. I’ve been […]

Long exposure night photo of the silhouette of a person on a hill with the stars in the sky tracking as radial lines around the North Star. Symbolizing goal setting.

North Star Goal Setting

Goal Setting Options Abound There are many ways that businesses set goals, choose priorities, and ensure that their teams are rowing in the same direction. You’ve probably created SMART goals, been asked to use OKRs, watched KPIs, laid out Vision Boards, or updated Kanban Boards. These are all great tools to help keep team alignment. […]

Photo: Woman is planning with post-it notes and markings at a whiteboard.

Do it on Purpose: Intentionality

Have you ever said, “We should do this,” …and then you don’t? That is a lack of intentionality. Being Intentional Comes Easy to Some, Hard for Others The differences in people are beautiful – life would be boring otherwise. If you’ve read results from a personality test, you know each personality has its benefits (things […]

Close,up,at,a,businessman,holding,hands.,four,puzzles,come

Does Your Team See the Big Picture?

If I were to ask one of your team members “what are you building?”, what are they more likely to answer? I’m adding a couple of checkboxes to the “Subscriptions” page I’m working on a feature that allows us to learn how and when a customer wants to hear from us.  This will allow us […]

Sahithi Perficient Hiking

My Summer Internship Experience With the Marketing Team at Perficient

Over the past 10 weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. It has been a summer full of growth, learning, and laughs, and I have thoroughly enjoyed my time here. Building My Experience – And My Network! I am about to step […]

C Is For Conversion

C is for Conversion

Conversions are actions that users take on calls-to-action and are critical to informing how well your site and content are performing.

Sitecore Goal And Personalization Help

Combining Multiple Sitecore Goals and Personalization

Triggering personalization scenarios using multiple goals as the trigger can be a hassle. Using the Sitecore Rules Engine helps streamline the implementation of personalization across your site.

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