People are funny. We reason with ourselves that we want the truth, but we prove time and again that we prefer being lied to. If your gut reaction to that statement is defiance, there is a strong chance that you’re lying to yourself about your own emotions. This article isn’t about the psychology of our […]
Posts Tagged ‘Goals’
The Problem with “We Should”
“We Should” is Said a Lot I’ve worked at a handful of companies throughout my career. If you split the years out, half of my time has been working within an agency and the other half has been in-house. The agency work has allowed me to see dozens of other companies as well. I’ve been […]
North Star Goal Setting
Goal Setting Options Abound There are many ways that businesses set goals, choose priorities, and ensure that their teams are rowing in the same direction. You’ve probably created SMART goals, been asked to use OKRs, watched KPIs, laid out Vision Boards, or updated Kanban Boards. These are all great tools to help keep team alignment. […]
Do it on Purpose: Intentionality
Have you ever said, “We should do this,” …and then you don’t? That is a lack of intentionality. Being Intentional Comes Easy to Some, Hard for Others The differences in people are beautiful – life would be boring otherwise. If you’ve read results from a personality test, you know each personality has its benefits (things […]
Does Your Team See the Big Picture?
If I were to ask one of your team members “what are you building?”, what are they more likely to answer? I’m adding a couple of checkboxes to the “Subscriptions” page I’m working on a feature that allows us to learn how and when a customer wants to hear from us. This will allow us […]
My Summer Internship Experience With the Marketing Team at Perficient
Over the past 10 weeks, I have had the amazing opportunity to work as a marketing intern with the corporate communications team at Perficient. It has been a summer full of growth, learning, and laughs, and I have thoroughly enjoyed my time here. Building My Experience – And My Network! I am about to step […]
C is for Conversion
Conversions are actions that users take on calls-to-action and are critical to informing how well your site and content are performing.
Combining Multiple Sitecore Goals and Personalization
Triggering personalization scenarios using multiple goals as the trigger can be a hassle. Using the Sitecore Rules Engine helps streamline the implementation of personalization across your site.
Why I Love the Marathon Relay as a Company Team-building Event
Our company participated in the Colfax Marathon Relay again this year. It’s a great event with the marathon broken up into 5 legs (6.5, 4.0, 5.5, 4.1, and 6.1 miles). While I was running my leg, I started thinking about why I like running this race every year with my coworkers (mainly to distract me […]
Catching Bears with UX Strategy (Hint: Understand Their Goals)
Your strategy has a lot to do with your results. I grew up with the phrase, “It’s easier to catch a bear with honey than with vinegar.” While I never had the goal to literally catch a bear, the strategy of finding out what appeals to bears is likely to be a successful strategy for catching […]
5 Things Your Digital Marketing Strategy Should Do
If your company is like most, you’re probably spending a hefty sum each year trying to earn new business and engage your customers. You definitely understand how important it is to have systems in place, like budgets, calendars, and reporting tools, that will help you get the most bang for your marketing buck. Hopefully you […]
Marketing Efforts Falling Short of Your Goals? Why?
A great mission, smart leadership, a viable market, and great products or services – these are all essential pieces of the puzzle that must be in place to create a successful business. But there’s a key piece of the puzzle that you may be missing. To build your business, you also need a big-picture plan […]