Designing self-driving cars is like the new space race. Finding the next big startup in autonomous and connected cars is the goal of many established companies and investors. It’s no surprise that companies like Apple, Google, and Uber want to dominate the space. It’s also evident that traditional car manufacturers fear outsiders such as IT […]
Posts Tagged ‘GM’
A Sky High View of Oracle Social
80% of customers purchase based on social and digital behavior. This impacts every part of the customer journey. It impacts learning, customer service and even advocacy. This changes the role of the CMO to be less about brand and more about relationships. So that also means that marketing has to think about product edcuation, sales, […]