Posts Tagged ‘funnel’

F Is Funnel

F is for Funnel

Funnels are representations of the journey that prospects go through from first contact with you until a completed purchase.

A Checklist for Great Call-to-Action Buttons

Tom Ross at wrote a great article about what makes a great call-to-action button on a website. As we all know, encouraging visitors to take the action we want them to take is vital to increasing conversions (leads/sales) and ultimately turning your site into a revenue driver for the business. I took Ross’s suggestions […]