Posts Tagged ‘Facebook’

Facebook Tells Insurer It’s Not OK To Leverage Users’ Posts For Pricing

A recent Financial Times article discussed how Admiral, a UK-based insurance company, was planning to leverage Facebook data to offer policy discounts. “The way you write and the things you post online are shaped by your personality,” an Admiral employee said. “An overconfident person will use phrases such as ‘always,’ ‘never,’ and exclamation marks rather […]

[This Week] Mining The Internet For Safety Signals

Online communities and social networks like Twitter and Facebook have become important real-world data repositories that can be leveraged by life sciences organizations to gain insight into the patient experience, as well as to identify potential safety issues related to drugs and devices – otherwise known as safety signal detection. This week, my colleague, Dr. […]

Will We See More Advertising From Pharma On Facebook?

Bayer recently launched its first Facebook ad. The ad also happens to be the first time Facebook has allowed a company to put important safety information (ISI) in a scrolling format, something that pharmaceutical companies have long been able to do in banner ads. In addition, the social media giant is also enabling drug companies […]

Ally Financial Placed 100 Pennies Worth $1,000 Each Across 10 Cities

Ally Financial, a top 25 U.S. financial holding company, launched a clever multichannel marketing campaign that aims to make consumers think differently about money. Ally placed 100 pennies in plain sight across 10 cities, each of which can be redeemed for $1,000. The company developed a website that allows passersby to enter the code they […]

Will Facebook eCommerce Convert with the new Shop Section?

There have been rumors for a long time of Facebook working on a way to do eCommerce within their social network. However, there was no mention of it at Facebook’s most recent F8 conference. While people have been able to sell through Facebook, it has only been possible if you had a Shopify or Bigcommerce […]

My Initial Impressions of Google’s Cloud Vision API

When Google released the Cloud Vision API last month I started to think of the interesting ways that artificially intelligent image recognition could be used.  One idea that jumped to mind was enhancing the ability to search for marketing images and stock photography in a digital asset management system. As much as companies encourage individuals to tag and annotate […]

Facebook at Work is a Game-Changer, Folks

In the world of enterprise social networks, Facebook’s somewhat stealthy new offering has the potential to be a real game-changer.  According to TechCrunch, the product, known simply as “Facebook at Work”, is slowly building up a long waiting list of interested corporate customers. Of course it is.  And why wouldn’t it?  Most everyone these days […]

5 Powerful Ways To Leverage Social Media In Financial Services

  Heavily regulated industries, such as financial services, are often slow to adopt new technology. That’s why it’s no surprise that social media is a scary place to play for financial institutions. But, as with most things in business, if you don’t play, you can’t win. 

The Facebook Dislike Button Has Arrived (Sort Of)

If you have been on Facebook this morning, you may have noticed a small change, but one that has been requested for years. The dislike button has arrived! Over the years, the dislike button has been one of the most requested features. There have been rumors for quite some time, but this morning, Facebook quietly […]

The Romance of Cinderella – Updated for the Digital Age

Once upon a time there was a kind smart girl named Cinderella. All of the animals loved her, especially two mice named Gus and Jaq Mac and PC. They’d do anything for the girl they called Cinderelly. Cinderella lived with her stepmother and two stepsisters, Anastatsia and Drizella. They were very mean to Cinderella, making her work all day […]

Zuckerberg and Chan’s Letter To Daughter Focuses On Life Sciences

  In case you missed the headlines, Mark Zuckerberg and Priscilla Chan got the best Thanksgiving gift ever last year – their daughter. Her name is Max. The proud parents wrote a breathtaking letter to her, sharing images of the world she lives in today and what they hope Max grows up to see. Just […]

Platform ambassador: The new title in media management

Take a guess: How many virtual communities exist online, right now? The answer is complex. If you count only those sites with 100 million members or more, the list is about a dozen names long. If you count those considered “major” and “active” at the same time, the list has about 400 members. But if […]

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