Before I get started, let me be clear, I am very much of the belief that a personalized customer experience can grow conversion by at least 20% compared to a contextually irrelevant site. Relevancy matters, so please put away your torches and pitchforks and let me clarify. I have started to see a trend where […]
Posts Tagged ‘Experience Manager’
Sitecore 8 – Coveo Search
Written by Paul Plakut This is installment three of a multipart series on Sitecore 8 – A Modern Experience Manager. If you are wishing to start at the beginning of the series, please begin HERE. I left off with an explanation of FXM or Federated Experience Manager; a powerful way to extend Sitecore 8’s toolset […]
Sitecore 8 – Federated Experience Manager
Written by Paul Plakut This is installment two of a multipart series on Sitecore 8 – A Modern Experience Manager. If you are wishing to start at the beginning of the series, please begin HERE. I left off with an explanation of Skynet; a sort of artificial marketing intelligence that learns user behavior. As promised, […]
Sitecore 8 – A Modern Experience Management System
Written by Paul Plakut In the beginning, there was content. Content fed search engines, which in turn helped to determine search engine rankings, and ultimately contributed to the overall success of a website. It was content that first engaged the user, content that earned user loyalty, and content that maintained website relevancy. All of that […]