Posts Tagged ‘ExactTarget’

Pardot a marketing automation system in the cloud was purchased by ExactTarget about a year ago. To round out its Marketing Cloud, salesforce.com purchased ExactTarget. While we don’t use ExactTarget yet, our marketing team has been using Pardot for more than two years and we are extremely satisfied. Since we started using Pardot, we noticed […]

Exact Target can be put into broad categories Integration: Data is important. You need to get the data from a variety of sources.  Apps allow you to do that. Automation: You can automate a number of tasks and make even complicated sets of tasks part of a new app within the platform Application: cool widgets […]

This week I’m at Dreamforce13 put on by Salesforce.com.  Salesforce has been making a strong push into the Portal and Social space in the last several years. Bryan Wade, ExactTarget Vice President of Email Products highlighted the features in the ExactTarget Marketing Cloud. When we talk about customer experience, marketing has been playing an increasingly […]

Chris Baggott began his career doing database marketing in the catalog industry. his frustration was that in spite of a terrific insight into customer behavior, he was stuck sending a batch of similar books to everyone regardless of the specifics related to individual data. This led him to co-found ExactTarget the worlds leading Data-driven Email […]