Given the unique challenges of healthcare, deciding what you do or do not need in your CRM can have profound ramifications on future capabilities. My previous blog pointed out that the Legacy CRM systems that have been a mainstay in healthcare for decades are quite different from the Enterprise platforms that have become the norm. Today, healthcare marketing […]
Posts Tagged ‘enterprise crm’
Healthcare CRM: Evolving Beyond Your Legacy Platform
Over the past fifteen years I’ve spent thousands of hours helping healthcare organizations adopt and get the most out of their CRMs. These efforts have changed significantly as the market has evolved. Part of my job has been to change the mindsets of those that had been doing it one way for decades. The highly […]