Posts Tagged ‘eMarketer’

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8 Valuable Resources to Prepare for Your Perficient Job Interview

Passion and excitement go a long way when meeting new people, especially potential employers. One way to demonstrate that drive is to show up prepared. However, preparing for a job interview comes with its own special set of nerves. Most notably, excitement and fear. Excitement, because of the possible opportunity ahead of you and all […]

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Perficient Lends Expertise for eMarketer AI Best Practices Report

Artificial intelligence (AI) has grown from the stuff of science fiction to a leading force in the world of technology, changing the way organizations in every industry are getting things done. With so many businesses looking to understand and effectively implement AI technology in their processes, it’s not surprising that some do’s and don’ts have […]

eMarketer Taps Perficient Digital for Marketing Data Report

You may have noticed a familiar face in eMarketer’s recent report, “Using Marketing Data for Merchandising: Optimizing Inventory Levels and Launching New Products.” Jim Hertzfeld, one of our chief strategists here at Perficient Digital, weighed in on the benefits of applying marketing data to influence not only marketing and sales efforts, but also strategies and […]

12 Key Findings From The US Financial Services Industry StatPack 2017

A new report released by eMarketer highlights the digital ad spending outlook and trends among financial services companies, including insurance, commercial banks, credit agencies, consumer finance companies, business credit institutions, and credit card agencies. It also includes companies engaged in the underwriting, purchase, sale or brokerage of securities and other financial contracts. The US Financial […]

Digital Transformation Common Sense

The eMarketer Digital Transformation 2017 report has a lot of common sense discussion on Digital Transformation packed into 18 pages. (Thanks to Erin Moloney for the report) Without revealing everything, I want to highlight a couple items that make a lot of sense.  The first is that Digital Transformation is a business driven event.  Something […]