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How Can Microsoft Dynamics Marketing Help Boost Email Campaign ROI?

In my last blog post, I introduced our new guide, Improve Consumer Engagement with Microsoft Dynamics 365 Marketing. In this post, I will focus on some enhancements Microsoft Dynamics 365 Marketing provides to email marketing campaigns. Master the Email Basics How often do you receive an email with inconsistent spacing, fonts, and other formatting issues? […]

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Phishing Attacks – How Your Old Passwords Can Come Back To Bite You

As a security professional, I spend a considerable amount of time building awareness around good password hygiene, and I am starting to see forward progress in efforts like moving users away from short passwords to longer passphrases.  But even as we are moving towards better password selection, most people don’t know that their old passwords […]

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Send Emails to a Teams Channel – One Tip You Can’t Live Without

Since Microsoft Teams utilizes multiple services within Office 365 (i.e. Office 365 groups, Exchange, SharePoint and OneDrive), it can often incorporate a lot of the functionality from those services that you might not have thought possible. Microsoft Teams is all about productivity and teamwork, so after learning today’s Teams tip, you’ll find that it’s something […]

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Manage by Exception – Setting up an Alert in Domo

Let’s be honest, we all get them. Some come from our team members, some we even set up ourselves, but after a while, they are ignored and turn to noise. What am I talking about? I’m talking about emailed reports. More specifically routine emailed reports that come because you are afraid to miss out on […]

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Emailing from Salesforce: You’ve Got Options

There’s a lot to gain from sending emails in Salesforce. By eliminating the swivel chair between Salesforce and an email client, reps are able to stay in Salesforce and more likely to manage correspondence and activities. This behavior leads to well-maintained contact information and an accurate understanding of the customer. Beyond the benefits for reps, […]

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Pharma Reps Continue To Struggle To Get Face Time With Physicians

A new study found that pharmaceutical sales reps are finding it more difficult to meet with physicians in person. Compared to 2008, when nearly 80% of physicians agreed to meet with most reps, now: 44% of physicians are “accessible,” meaning they meet with more than 70% of sales reps who pursue them 38% of physicians […]

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How to Avoid Damage From Phishing, Spear Phishing, and Whaling

“Phishing,” “spear phishing,” and “whaling” are not misspellings of aquatic sports. These words describe costly, illegal activities that use human engineering to steal, ransom and blackmail for profit, and Perficient’s information technology experts urge everyone to be aware of the distinctions and the dangers. Phishing is a fraudulent attempt, primarily made through email, to steal […]

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Top 4 Reasons to Sign Up For Our Healthcare Blog Weekly eDigest

Did you know Perficient has a healthcare blog weekly eDigest? We understand how busy you are and how it can be a challenge to keep up so we have produced a weekly eDigest that delivers a snapshot of our best content right to your inbox every Sunday evening. To sign up all you have to […]

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Perficient shares Pardot insights at World Wide Technology

On Oct. 9, Perficient colleagues Mary Jo Schweitzer, email marketing manager; Elizabeth Dias, senior Salesforce marketing manager; and I gave a presentation at the Salesforce User Group Meeting held at World Wide Technology in St. Louis, Mo. The presentation was framed as a ‘fireside chat’ with Perficient’s Marketing and Demand Generation teams. Our goal was […]

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Spam is dead! Well, at least for Google Mail users

Last week, Google announced some astounding statistics about the success rate of their spam filtering technology in Google Mail.  Google says that less than 0.1% of email in the average user’s Gmail inbox is spam, and the rate for legitimate email ending up in the spam folder is even lower at less than %0.05. Despite these superb […]

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IBM ConnectED 2015: A New Way to Engage with Digital Experiences

Jeff Schick opened this year’s IBM ConnectED conference talking about “A New Way to Engage,” which is IBM’s theme for this conference. He talked about how IBM has developed new ways to engage over the past year.  He talked about Watson, IBM’s cloud businesses, their new agreement with Apple and more initiatives. This year is […]

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Site Mailbox – A New Way to Collaborate

What’s a Site Mailbox? Site Mailboxes provide a consolidated view of site content stored within SharePoint and Exchange from within Microsoft Outlook. Site Mailboxes help team members share and archive important emails related to a specific subject, instead of losing those emails in individuals’ inboxes. It can be especially helpful resources for new team members […]

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What marketing channels are you using (or not using)?

by Karen Van Ert I’m a consultant, and I focus heavily on marketing initiatives, so that’s typically where conversations I’m involved in migrate. I also like to think of myself as channel agnostic, which seems to be rare in on-line marketing circles. I’m not easily surprised anymore because I’ve seen so many businesses metrics, but […]

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What’s Happening at Dreamforce 13?

          A lot! Perficient’s Mark Polly and Michael Porter are currently attending Dreamforce 13 and blogging regularly about what they are learning. Whether you are interested in content, mobile, social, email or anything else digital, you can follow along beside them as they share the best tips and lessons from Dreamforce […]

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Email Design for a Smartphone Era

Smartphone penetration in the United States has reached 55% of the general population* and and the number of email opens on smartphones and tablets have increased 80% of the last six months**. These two facts have serious consequences for companies and organizations, and their communication platforms. Beyond the obvious need to build email to appear well-formed and structured […]

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