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How Can Microsoft Dynamics Marketing Help Boost Email Campaign ROI?

In my last blog post, I introduced our new guide, Improve Consumer Engagement with Microsoft Dynamics 365 Marketing. In this post, I will focus on some enhancements Microsoft Dynamics 365 Marketing provides to email marketing campaigns. Master the Email Basics How often do you receive an email with inconsistent spacing, fonts, and other formatting issues? […]

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Boosting eCommerce Conversions 300% with Marketo Engage

This is the first post in a four-part series sharing real stories of success in marketing automation.  Nurturing your prospects with personalized emails can be a fast way to boost engagement and convert buyers. If your marketing automation platform is listening and capturing buyer engagement, then delivering an enticing offer when the buyer needs it […]

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Dynamics 365 for Healthcare Marketers – Email Campaign Basics

Our previous post highlighted the challenges healthcare marketers are facing today. In this post we will highlight how Microsoft Dynamics 365 for Marketing can help healthcare marketers manage the basics of email marketing campaigns. How often do you receive an email with inconsistent spacing, fonts, and other formatting issues? Does it inspire you with confidence when […]

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GDPR Implications: Email & Marketing Automation

As the General Data Protection Regulation (GDPR) deadline approaches, we’re seeing two general trends: 1) Marketers are moving away from their reliance on third-party data and 2) Upcoming changes to European data privacy rules restricting the use of cookies, meaning that companies will face challenges in tracking prospective customers across the web. As GDPR is […]

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Preparing for GDPR

With the General Data Protection Regulation (GDPR) set to go into effect on May 25th, 2018, we wanted to run through some highlights for those who haven’t already spent many months knee-deep in research and preparation. So what is GDPR? In a nutshell, GDPR is an effort to standardize data protection regulations across all EU […]

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#AdobeChat: A Recap on Consumer Email Marketing

Email has been a part of our lives for a long time. Once searching the web and email communication were embraced by the masses, marketers quickly capitalized on this opportunity – a way to establish direct, personal communication with their customers! Of course things have evolved since the early days – brands have to make […]

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6 Trends Impacting Email Marketing This Year (And Beyond)

Hi FIRST NAME, It’s like nails on a chalkboard…broken personalization. However, personalization and contextually relevant messages will continue to be a highlighted email marketing trend this year. With new technology paving the way, we will likely see more trends emerge as the customer journey evolves and ISPs get smarter. Whatever does happen this year, it will hit […]

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Digital marketing done right in the age of the consumer at OOW15

Luci Rainey, VP at Comcast, spoke about digital marketing in our new age of consumerism. She started by talking about how even the best consumer companies stumble occasionally. Comcast has used Oracle Responsys for about three years and has a good story about how Responsys helps Comcast deliver to their customers. Comcast is on a journey […]

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Ecommerce-centric email. If you’re not doing it, you should be.

Written by Karen Van Ert When given focus, email has the opportunity to bring in 20% of your on-line revenue with an extremely efficient ROI.  Plus, if you’re spending time on Paid and Organic search, and not focusing on email, you’re leaving a lot of return visitor revenue on the table. Yes, there’s effort needed from […]

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3 Challenges and Tips to Keep Your Email Subscriber List Clean

Written by Karen Van Ert Any organization trying to improve marketing ROI and overall customer engagement should be looking at optimizing their email channel. Why? Studies show that email marketing’s ROI typically is at least equal to SEO and at least two times greater than all other online channels – and when done correctly can account […]

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Ode to Subject Lines, CRM Databases, and Click-Through Rates: A Poet’s Perspective on Email Strategy

I came by copywriting by way of creative writing. And even worse—via poetry. In my interview for the copywriter position, I explained to my future boss that having a Master’s degree in poetry made me uniquely qualified to be a digital marketing copywriter because, after all, weren’t both genres focused on the economical use of […]

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