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Posts Tagged ‘Eloqua’

Two-Minute Video: Customer Success with Oracle Sales Cloud

In this new video from Oracle, hear from Tom Munley, General Manager for the Oracle Emerging Solutions group at Perficient, about how Oracle Sales Cloud with OBIEE helped the organization implement a new quota management program — and bring together a sales team dispersed throughout the US. See the Two-minute video: Perficient and Oracle

Implementing Oracle Sales Cloud – Key Considerations Part 1

Getting it right the first time. When choosing and rolling out a new solution, a few key steps can help you avoid roadblocks, waste, and frustration. To leverage the strengths of the new tool and increase user adoption, the first step is making the SaaS vs. Enterprise Decision, and choosing the right cloud products. SaaS […]

CRM and Eloqua Best Practices

Jim Sibley gave a presentation on best practices when it comes to work with the two systems together. Your first question should be, “What are we trying to solve? Sales (examples) Prove Marketers value Horsepower Information – data provided from Eloqua to Salesforce Service Communications – great communication tool to talk to existing customers Automation […]

B2B Marketers Need Strategy Too

In the marketing world, you see a lot of time in the digital world spent on consumer marketing.  But so much of marketing also focuses on business to busienss, channel, partner, or other non-consumer marketing.  In this regard, marketers here can use marketing and social cloud capabilities. Where do you start?

Oracle Builds Marketing Cloud Integrations

Michael Porter, Principal at Perficient, recently wrote a blog post on Oracle’s acquisitions of Eloqua, Responsys and Compendium and how these products will become integrated as the Oracle Marketing Cloud. As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they […]

Oracle Merging It’s Marketing Cloud Into Tighter Knit Suite

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

Oracle Merging It's Marketing Cloud Into Tighter Knit Suite

As anyone who has followed the Digital Marketing world knows, Oracle bought Eloqua, Responsys, and Compendium. They all form the Oracle Marketing cloud although they haven’t gone through a lot of integration.  Oracle announced some information on the alignment of product release cycles and other updates. PC World has an article about it. Oracle is […]

Oracle embraces content marketing with Compendium and Eloqua

Content marketing does many things for brands these days. It: helps drive traffic increases brand awareness informs and engages customers and prospects moves target customers further along the buying cycle helps to convert We leverage content marketing here at Perficient with a large number of blogs aligned to specific target markets and business units, several […]

Eloqua Topliners : Doing Community Right

Mark Polly, Sales Director at Perficient, recently wrote a blog on Oracle Eloqua Topliners, an excellent tool for building communities. Marketing automation is a hot topic today, but can be very confusing.  There have been a lot of entrants to the market in the last few years, with lots of features coming online daily.  In […]

Community done right: Eloqua Topliners for marketing

Marketing automation is a hot topic today, but can be very confusing.  There have been a lot of entrants to the market in the last few years, with lots of features coming online daily.  In addition, marketing tools rarely stand alone and need to be integrated into your website, your portal, your social communities and […]

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