Posts Tagged ‘E-commerce’

AI for marketing and advertising

Could a Digital Transformation Have Saved Payless ShoeSource?

More people are opting to shop online rather than in stores. This trend comes from the ease and convenience of online shopping. At the click of a button, many consumer goods can be delivered within a week. This, alone, grabs the attention of consumers because it doesn’t interfere with their routine. Recently Payless ShoeSource filed […]

Google Set to Acquire API Company, Apigee

Google announced yesterday that they entered a definitive agreement to acquire Apigee, a company with an innovative API platform, that is a leader in the industry, and is highly regarded by many analyst firms. An application programming interface (API) is a piece of software that helps move information back and forth, serving as a connector […]

Site Search vs. Traditional Navigation – really, both.

I am a broken record on this one topic: Don’t let site search be an afterthought. When determining or upgrading your web solution, site search should be in the mix of the business, strategy, and connectivity discussions from the beginning. Not only is it a user expectation and a way to improve customer experience, but […]

Salesforce Makes a Big Splash in Digital Commerce

Many Salesforce users may already be familiar with Demandware, but if you aren’t you will be now! Demandware is the global leader in a very crowded multi-billion dollar digital commerce market. Its cloud-based commerce technology allows customers to provide 1:1 experiences to consumers across web, mobile, social and brick and mortar stores. Demandware can routinely be found at the top of industry […]

E-commerce Takeaways from ClickZ’s 2016 Digital Trends Report

ClickZ recently released its Digital Trends 2016 Report which gathers insights from various digital marketing experts and discusses the digital landscape and expectations for the upcoming year’s trends. While the report covers many different areas of digital marketing, here are the main takeaways from the e-commerce section of the report. To read the takeaways from […]

Liferay Adds E-Commerce Functionality to Marketplace

Over on our Portals blog, Michael Porter shared an announcement from Liferay. They have extended the value of their open source portal with  e-commerce functionality for built-in transaction  and payments processing. Liferay Marketplace is the worldwide distribution channel for Liferay-compatible apps designed to provide greater access to enterprise applications for Liferay users. Now with e-commerce features, […]

Guitars, Business & SEO: Lessons from the Stage

by Luke Cerny I’ve learned over my years as a musician that connecting with your audience is much more important than being technically “good”. This was one of those hard lessons learned only by going to countless open mics, where I would spend hours and hours perfecting difficult guitar pieces only to have them fall […]

But I Want Commerce AND Content Management!

You have an e-commerce site that serves a variety of vertical markets, perhaps diverse geographies, but more critically – a wide array of customers. You may have spent tens of thousands of dollars to ensure your site provides a positive user experience…yet you can’t seem to really reach or engage your potential customers. The traditional website has generally […]

Guide to Integrating Your Product Catalog with Sitecore

The Perficient Sitecore team has been writing feverishly over the past few months to publish several new guides. Most recently, Mark Servais, a Sr. Technical Consultant within Perficient’s Sitecore practice and Sitecore MVP, authored a new paper, Four Ways to Successfully Integrate Your Product Catalog with Sitecore. Sitecore is a content management platform that is […]

Sitecore, Microsoft Dynamics and Vantiv – What It Means For You?

On Monday, Microsoft along with Sitecore and Vantiv announced alliances that will impact your commerce options and capabilities for your Sitecore investment. Sitecore and Microsoft plan to build a new joint e-commerce integration between Sitecore’s Customer Engagement Platform (CEP) and Microsoft Dynamics to be able to provide improved channels for in-store and digital experiences. This […]

Many of us are Visual learners; Most of us are Visual Buyers

Great products sell.  When in a store and you see terrific product design, and when you see that the product exudes quality and clearly has the features that you desire – you buy it. About 65% of people are mainly visual learners, in that they easily pick up information with their eyes. The web and E-Commerce […]

The Consumer Will Dictate Retail’s IT Spending in 2014

Consumers will continue to dictate investments in retail technology next year (this is not a surprise really) to satisfy today’s “smart shopper”. To keep pace with new customer demands like “click and collect”, mobile couponing, showrooming and geo-targeting, personalized recommendations and other customer experiences to support omnichannel retailing, brands will rely on three key investments […]

Load More