Posts Tagged ‘DX’

I joined Perficient, an end-to-end global consultancy, last December. Let me explain why. The Strategy & Consulting team I joined is full of incredibly talented professionals. Some have been with the company for over a decade, while others have recently joined. Many of these folks came from the industry/client side of the business, which brings […]

This is part 8 in a series exploring design thinking in strategy development. If you are just joining, I encourage you to start at the beginning and read part 1 here. What Is Digital Transformation? We couldn’t conclude this series without discussing Digital Transformation (DX) and the impact it will have on your organization. The quote […]

Here at Perficient, there is some debate on whether Digital Transformation is a trend with a short life or whether it has a much longer life.  I believe it’s the latter.  The term may change but the root causes of the digital economy will not change.  That’s what makes this IDC Report on the Emergence […]

CIO and CMO convergence has been mentioned by many esteemed thought leaders as the key driver to digital marketing (DX) success.  At Perficient, we very much agree with that statement.  See below for a few great examples: https://blogs.perficient.com/microsoft/2013/10/the-blurring-line-between-cio-and-cmo/ https://blogs.perficient.com/portals/2013/12/09/cmo-and-cio-need-to-work-together/ We also believe that the age old adage, “you can lead a horse to water, but […]