Posts Tagged ‘DTC’

In Part 1,  and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021,  how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world.  In Part 3 of this series I outlined WHY a business might consider a direct-to-consumer model and the […]

In Part 1 and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021, how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world. Part 3 of this series outlines the ‘Why’; the benefits to both the business and consumer when a […]

In Part 1 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like  in 2021 and how the definition and opportunities have evolved.  In Part 2 of this series I will provide examples of DTC brands that have embraced experience-driven commerce and are winning big because of it, and those that aren’t quite […]

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? In Episode 4 of the What If? So What? podcast, we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a […]

  In “fun” news, the FDA wants to know if the use of animation in pharmaceutical advertising affects consumers’ general perception of drugs, as well as the side effects they can cause. According to a Notice posted on the Federal Register website, the FDA is looking to answer the following questions: 

Quit with the boring pharma TV ads. I can’t remember the last time I saw one – well – that I remembered. Until now, out of the red corner…Valeant. Just imagine the jubilation Valeant is feeling right now. Alright, I’ll stop with the wordplay – at least until the middle and maybe the very end! […]