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Posts Tagged ‘DTC’

Perficient Included: Forrester Report: The Commerce Services Landscape, Q3 2023

Perficient Listed in Forrester Commerce Services Landscape – Recognized Among Notable Vendors

In today’s digital era, it’s crucial for businesses to collaborate with a commerce solution provider capable of revolutionizing B2B and B2C digital omnichannel experiences. To stand out and deliver innovative commerce experiences to consumers, businesses require a comprehensive range of expertise and resources. The Commerce Services Landscape, Q3 2023 Report Every industry is unique and […]

Direct to Consumer - mobile first

The Return of Direct-to-Consumer Part 4: Capabilities & Considerations for a DTC Model

In Part 1,  and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021,  how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world.  In Part 3 of this series I outlined WHY a business might consider a direct-to-consumer model and the […]

direct-to-consumer

The Return of Direct-to-Consumer Part 3: Why Go Direct-to-Consumer?

In Part 1 and Part 2 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like in 2021, how the definition and opportunities have evolved, and what brands are leading and lagging in the DTC world. Part 3 of this series outlines the ‘Why’; the benefits to both the business and consumer when a […]

direct to consumer mobile experience

The Return of Direct-to-Consumer Part 2: Who is Getting DTC Right in 2021?

In Part 1 of “The Return of Direct-to-Consumer” series I discussed WHAT direct-to-consumer looks like  in 2021 and how the definition and opportunities have evolved.  In Part 2 of this series I will provide examples of DTC brands that have embraced experience-driven commerce and are winning big because of it, and those that aren’t quite […]

Wisw Podcast Blog Graphic

[Podcast] What If? So What? Episode 4: What if Every Brand Went Direct to Consumer?

In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? In Episode 4 of the What If? So What? podcast, we interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman’s and learn how brands that innovate will win in a […]

FDA To Study The Effects Of Animation In Pharmaceutical TV Ads

  In “fun” news, the FDA wants to know if the use of animation in pharmaceutical advertising affects consumers’ general perception of drugs, as well as the side effects they can cause. According to a Notice posted on the Federal Register website, the FDA is looking to answer the following questions: 

Valeant Pharmaceuticals Nails It With This TV Commercial For JUBLIA

Quit with the boring pharma TV ads. I can’t remember the last time I saw one – well – that I remembered. Until now, out of the red corner…Valeant. Just imagine the jubilation Valeant is feeling right now. Alright, I’ll stop with the wordplay – at least until the middle and maybe the very end! […]