Posts Tagged ‘DMP’

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Combining Online & Offline Data in Automotive – Part Two

In a previous blog post, I discussed the need and importance of combining online and offline data in the automotive industry. Now, in part two of this blog series, I will discuss some of the basic tools needed for combining online and offline data, as well as give some high-level examples of the types of […]

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My Adobe Audience Manager Certification Experience

As I wrote previously in another blog post, I challenged myself to obtain a few different Adobe Certifications by the end of 2019. As the end of the year came and went, I ended up with three Adobe Certifications. I’m now an Adobe Certified Expert in Adobe Analytics, Audience Manager and Target. After passing the […]

Digital Transformation

Why BI Is Still The Most Important Trend

There are a lot of trends in data and analytics on the rise with AI, advanced analytics, IoT, and data science. But even with all of those new ways to explore and transform your enterprise data assets, business intelligence (BI) is still at the core of effective data strategy. Gartner estimates a $22.8 billion growth in […]

Salesforce DMP, Financial Services Cloud & B2B Analytics Intro

Must-Know Salesforce Updates What You Need to Know About Financial Services Cloud Field Service Updates in Summer ’18 that Will Change How You Work Self-Service or Bust: Why Connected Customer Portals are Vital to Customer Experience 6 Easy Ways to Personalize Your Campaign Gartner Names Salesforce a Leader in Magic Quadrant for Enterprise High-Productivity Application […]

Innovations in Digital Marketing for Personalization at OOW15

“Infinite choice is paralyzing, and exhausting to the human psyche,”  said Barry Schwartz in The Paradox of Choice.  This concept is what drives the need to personalize content and web sites. Craig Macdonald presented this session on personalization at Oracle OpenWorld. Personalization starts with recognition – you have to have customer insight to really recognize […]