diversity Articles / Blogs / Perficient

Perficient Wins EX Impact Award for Diversity, Equity, Inclusion, and Belonging

Madison Ripson — Wed, 16 Apr 2025 15:59:18 +0000

With more than 7,000 colleagues spanning technologies and time zones, Perficient constantly pursues progress centered around Diversity, Equity, Inclusion, and Belonging (DEIB). The feedback our colleagues share through Perficient’s annual Employee Engagement Survey provides insight into the colleague experience that helps us continue to build an award-winning culture where everyone can thrive. Perficient partners with Perceptyx, an independent analytics firm, to facilitate the survey and ensure actionable, transparent insights.

Each year, Perceptyx hosts the EX Impact Awards to honor organizations that leverage its platform to uncover critical insights, take meaningful action, and elevate the colleague experience. We’re thrilled to announce that Perficient was recently recognized with a 2025 EX Impact Award in the Diversity, Equity, Inclusion, and Belonging (DEIB) category.

Our recognition underscores Perficient’s success in transforming feedback into impactful initiatives that resonate across its global workforce, and our dedication to fostering a workplace where every colleague feels heard, valued, and supported.

To celebrate this incredible achievement, Perceptyx hosted a virtual panel discussion on Tuesday, April 15, featuring representatives from global companies who received a 2025 EX Impact Award. Our colleague, Felipe Garzon Correa, talent development specialist, Colombia, participated as a panel member, sharing how Perficient uncovered key insights and accelerated growth for our colleagues through our Employee Resource Groups (ERGs).

“Our ERGs reflect the incredible sense of belonging of our global Perficient family, but at their core, it’s all about our people, people who are making a difference in their communities and across borders every day,” said Felipe Garzon Correa, Talent Development Specialist, Colombia. “Together, we’re not just a company; we’re a worldwide network united by impact, driven by outcomes, and committed to shaping a brighter future for everyone.”

Empowering Colleague Growth and Development Through Perficient’s ERGs

Progress begins with commitment, and Perficient is dedicated to promoting women in technology, partnering with diverse suppliers, celebrating multicultural learning, paying it forward to global communities, and maintaining a zero-tolerance policy. Multicultural competency and understanding are critical to Perficient’s mission to shatter boundaries and forge a bright future where all voices are heard.

With colleagues located around the world, our people bring knowledgeable insights and dynamic mindsets to the table. We channel these strengths through our five ERGs, which foster a positive workplace culture, create opportunities for networking and connection, and enable mentorship and career development. Perficient taps into essential feedback from annual engagement surveys and ERGs to hear new ideas, understand diverse perspectives, and amplify key stories that drive engagement.

Through our ERGs, colleagues can build meaningful relationships with others who have similar interests, such as social responsibility, health and well-being, environmental sustainability, and raising awareness for meaningful causes. These inclusive and collaborative communities offer a platform for professional development that celebrates individual voices and drives impactful initiatives.

Building Community and Networking: Perficient’s Women in Technology (WiT) ERG

Perficient’s Women in Technology (WiT) ERG is an active and passionate community where women and their allies can share ideas, find resources, and support fellow colleagues. This ERG helps promote career and educational growth for women by fostering meaningful connections with experts in the field. Recognizing the critical issue of gender equity in technology, WiT has launched initiatives like mentorship programs, career panels, networking opportunities, dedicated chapters in India and Latin America, and internal campaigns designed to empower women and propel their careers forward.

By fostering professional development and building a network of support, WiT inspires women to thrive in their careers and contribute to greater equity in the tech industry. Elisha Goldman, Director, Product Development, is a co-chair of the WiT ERG, and recently shared more about her experience.

“Leading this group adds some much-needed energy back into my life every day as these amazing women and their allies work together to create events, mentorship opportunities, and network with each other to grow their careers and make the possibilities limitless.” – Elisha Goldman, Director, Product Development

Prioritizing Well-Being: Perficient’s LiveWell ERG

Perficient’s LiveWell ERG supports colleagues in achieving better overall well-being across three key areas: health, relationships, and finance. Acknowledging the challenges of balancing mental, physical, and emotional well-being, LiveWell offers evidence-based resources and activities that empower colleagues to prioritize their health.

By participating in our LiveWell ERG, colleagues can find balance and thrive personally and professionally through a supportive community focused on overall well-being. Most recently, Perficient’s LiveWell ERG organized its first Global Wellness Challenge with a mission to foster healthy habits and lifestyle choices across our global offices. Colleagues from around the world participated in a friendly competition by completing wellness activities that supported their well-being.

Through the LiveWell ERG, colleagues can spread awareness in support of Mental Health Awareness Month. During May, members of the ERG will encourage open dialogue about mental health and promote available resources.

“Everyone’s wellness journey is different and at different stages,” said Adam Reichwein, Associate Marketing Manager, Corporate Marketing, and LiveWell ERG committee leader. “We just hope to continue fostering a community that people can go to for insights, share updates, or even struggles as they build toward their end goal.”

Advocating for Inclusion: Perficient’s PRISM ERG

Perficient’s PRISM ERG has a mission to empower the LGBTQ+ community and its allies through community building and education, advancing inclusive business practices, and fostering a supportive environment. Standing for Pride, Raising awareness, Involvement, Support, and Mentoring, PRISM creates a space where LGBTQ+ colleagues and allies can be their authentic selves. Formerly known as Pride@Perficient, Perficient’s PRISM ERG began as a grassroots effort and is now a bolstering community that drives visibility and connection.

“PRISM has quickly become a cherished space for our LGBTQ+ colleagues and allies,” said Ed Hoffman, Senior Vice President and PRISM Executive Sponsor. “The ERG connects colleagues beyond geographic and organizational boundaries, enabling networking and innovation. Perficient supports its ERGs in drawing colleagues together based on their interests and shared experiences so our workforce can connect on a more meaningful level.”

Our PRISM ERG contributes to an environment where all voices are heard and celebrated by fostering a culture of inclusion and understanding. Since becoming an ERG, PRISM has hosted a variety of events, including a monthly film club that focuses on LGBTQ+ topics and themes, an educational forum on using gender pronouns in the professional world, and a festive showcase of how colleagues celebrate Pride Month across the globe. Through educational sessions, community engagement, and advocacy-focused events, PRISM aims to reduce stigma and foster understanding, ensuring that everyone feels valued and supported. Since launching as an official ERG in 2024, membership has increased by 25 percent.

Making a Difference in Our Global Communities: Perficient’s Giving ERG

Perficient’s Giving ERG inspires action and generosity, while capturing the time, talent, and treasure our colleagues commit to helping those in need and building a better world. By joining the Giving ERG, Perficient colleagues are encouraged to make an impact on the world through community engagement such as volunteering, fundraising, and advancing charitable initiatives.

“Joining the Perficient Giving ERG has truly broadened my perspective on global causes and needs,” said Dan Dunsworth, Senior Project Manager, St. Louis. “It’s also shown me how deeply our colleagues care and are eager to make a difference. Listening to my coworkers share their experiences at our Giving ERG events is always uplifting.”

The Giving ERG empowers colleagues to create lasting change while fostering personal and professional growth through acts of service. Katie Burwell, Senior Talent Acquisition Specialist, Corporate Talent Acquisition, decided to get more involved with Perficient’s Giving ERG by joining the Marketing and Communications committee. “I’ve made the choice to be more involved and go above,” said Katie. “I want to make a difference in the way we work, support others, and contribute to our shared goals. That kind of commitment takes extra effort, but it’s worth it when you know you’re building something greater than yourself.”

With offices around the world, the Giving ERG provides opportunities for all colleagues to make the world a better place.

- Perficient Gives Global Grants Program is a global program where colleagues nominate charities aligned with Perficient’s giving pillars to receive donations. Since launching in 2024, Perficient has donated a total of $50,000 to 10 charities.
- Hunger Action Month is a global campaign to fight food insecurity, where Perficient and our colleagues recently donated more than 11,000 pounds of food and 46,000 meals to local food banks.

By highlighting colleague-driven efforts to tackle pressing social issues, such as food insecurity, advancing STEM education, and improving health equity, Perficient’s Giving ERG is cultivating a culture of compassion and social impact throughout our global company.

Celebrating Diversity: Perficient’s Cultural Connections ERG

Perficient’s Cultural Connections ERG takes colleagues on a journey of exploring, understanding, advancing, and celebrating cultural differences. With a diverse global workforce, this ERG celebrates multiculturalism and promotes cultural integration. Since launching in 2023, the Cultural Connections ERG has hosted events that fostered stronger bonds through education and a deep appreciation for the cultures found across Perficient’s offices.

Through the Cultural Connections ERG’s focus on providing education and fostering allyship, Perficient is ensuring that all voices are heard and valued. Our Cultural Connections ERG enriches the Perficient community, promotes an environment where cultural differences are celebrated, and strengthens the collaborative spirit across global teams.

Forging the Future for Our Colleagues Through Diversity and Growth for Everyone

Perficient’s ERGs are more than communities, they serve as unique opportunities for professional and personal growth. Through our ERGs, colleagues have access to mentorship, networking, skill-building initiatives, and leadership opportunities. This helps colleagues thrive in their careers while connecting with others who share their passions. These groups provide a safe space for our colleagues to amplify their voices, contribute to meaningful initiatives, and shape Perficient’s inclusive culture.

Perficient is creating an award-winning culture that embraces diversity and drives meaningful change that resonates across different countries around the world. Our 2025 EX Impact Award recognition is a testament to our impactful ERG strategy, DEIB initiatives, and inclusive company culture. Every voice has the power to inspire change. Whether you’re a current colleague or considering joining Perficient, our ERGs offer a platform to grow, connect, and make a lasting impact. Together, Perficient is creating a brighter future and building a culture that challenges, champions, and celebrates our people.

READY TO GROW YOUR CAREER?

It’s no secret our success is because of our people. No matter the technology or time zone, our colleagues are committed to delivering innovative, end-to-end digital solutions for the world’s biggest brands, and we bring a collaborative spirit to every interaction. We’re always seeking the best and brightest to work with us. Join our team and experience a culture that challenges, champions, and celebrates our people.

Visit our Careers page to see career opportunities and more!

Go inside Life at Perficient and connect with us on LinkedIn, YouTube, X, Facebook, TikTok, and Instagram.

Celebrating Diversity, Inclusion, and Belonging

Yolanda Fernandez — Tue, 17 Oct 2023 19:24:04 +0000

Perficient’s Cultural Connections ERG

Our Cultural Connections Employee Resource Group (ERG) Mission Statement is dedicated to taking our colleagues on a journey in exploring, understanding and advancing the cultural differences that help to shape our workforce and perspectives. The mission of the group is to cultivate a culture of inclusivity and allyship throughout Perficient around the globe. It’s a group that celebrates multiculturalism, including all ethnicities and genders.

What is it like working with colleagues around the world?

With a global team of 7,500 colleagues, our company culture consistently attracts and retains incredible talent. To gain insight into what it’s like to work with colleagues from around the world, we asked our team members to share their experiences. These insights shed light on our company’s remarkable commitment to embracing diversity and inclusivity.

In this blog post, we will explore the key takeaways from the testimonials featured in our video “Celebrating Diversity, Inclusion and Belonging” and celebrate the significant value of cultural diversity at Perficient:

Global Talent and Collaboration:

Our colleagues from across the world collaborate seamlessly to deliver outstanding results for our clients.

Leadership Diversity:

One striking feature of Perficient is the significant representation of women in leadership positions.

A Collaborative and Inclusive Work Environment:

Perficient is an organization that fosters a collaborative and inclusive work environment. This cultural approach not only fosters growth and innovation but also benefits our employees and the company as a whole.

Embracing Cultural Diversity:

The significance of working with colleagues from different cultures it is not only seen as a blessing but also a humbling experience. The advantage of this diverse workforce contributes to the company’s success.

Overcoming Cultural Barriers:

Sensitivity to various cultural aspects is essential for effective collaboration. This approach not only creates an opportunity for colleagues to learn from one another but also promotes harmonious interactions.

Discover how we’re building a diverse environment where our colleagues are seen, heard, and valued.

Watch Perficient’s video – Celebrating Diversity, Inclusion, and Belonging:

This video not only showcases the company’s commitment to promoting women, fostering global collaboration, and embracing leadership diversity but also exemplifies our firm belief that diversity brings out the best in all employees.

Our Cultural Connections ERG Members

All members of Perficient’s Cultural Connections Employee Resource Group (ERG) help to:

Promote a work environment that celebrates diversity, promotes cultural awareness, sensitivity and communication styles.
Foster a positive, inclusive, and engaging workplace culture that allows us to bring our whole selves to work.
Encourage colleagues to write blogs on Cultural Connections removes unconscious Reinforces diversity and inclusion.
Plan activities and events around culture that aids in creating a sense of belonging.
Organize awareness sessions among leaders to talk about Perficient ERG as part of the recruitment process and through a colleague’s lifecyle.
Influence cross-cultural competency by supporting global mobility of talent.
Motivate colleagues to simply be aware/understand the clients’ policies around diversity.

This blog post is a celebration of Perficient’s culture and its promise to championing diversity and inclusion.

More coming up!

As part of the Cultural Connections ERG, we will be brining you more culture news, stories and updates. Stay tuned!!

To learn more about the Cultural Connections ERG, all you need to do is simply join the Perficient’s Cultural Connections ERG Team Channel

Exploring Success and Cultural Diversity at Perficient

María Cortázar Ortigoza — Tue, 17 Oct 2023 15:02:41 +0000

Recently, the Cultural Connections ERG held its first “Cultivating Career Growth” event highlighting the experiences of Malvika Malviya, Lead Technical Consultant in India; Ron Jones, Director in the United States; Miroslav Maric, Manager in Serbia and Margarita Hoyos, Lead Software Developer in Colombia, who are part of Perficient’s global community.

This space provided a unique insight into how cultural differences can influence personal and professional growth, and how a people-centered culture can overcome these barriers.

A People-Centric Culture

Despite cultural and geographic differences, at Perficient, we all work together as one team with a common goal: the success of our customers. Here, all voices are heard, and all ideas are valued. Safe and respectful communication is a fundamental part of this collaborative culture.

Different Cultures and Their Impact on Professional Growth

Understanding how different cultures communicate is essential to promote an inclusive work environment. Openness to new work methodologies and dedication to knowing and understanding the cultures of our colleagues are key to building stronger connections and achieving exceptional results at work and in interpersonal relationships.

Work-life Balance

One of the key topics in the talk was the importance of work-life balance. Respecting time to rest and be with family is essential, as is allowing time for work. Here, it is recognized that everything has its time and place.

Overcoming Cultural Stereotypes

Despite differences, common interests, and affinities exist, such as a taste for music or sports. Connecting with people beyond the workplace is essential. Promoting understanding and empathy between different cultures is key to creating an inclusive environment.

And What about Language Barriers?

At Perficient, we provide a safe environment to learn and practice languages, especially English, which is the primary language of the business. We are always creating a constant learning culture.

Creating an Inclusive Environment from Leadership

Listening and understanding what is important to people is a key focus for leaders at Perficient. Expanding horizons beyond work and getting to know people more personally is critical. Employee Resource Groups (ERGs) and networking opportunities are excellent ways to achieve this.

What We All Share: Culture at Perficient

Perficient stands for a core value: “People First,” prioritizing empathy and mutual support. Furthermore, we promote mentoring, encouraging employees to engage in both receiving and offering mentorship, fostering an environment that facilitates professional and personal growth.

Tips for Navigating Cultural Differences

The final tips focused on being open to learning and respecting others, speaking English, maintaining strong cross-team communication, being warm and friendly, and generating authentic human connections regardless of geographic location.

At Perficient, cultural diversity is a strength, and these valuable lessons from the “Cultivating Career Growth” talk reinforce our commitment to the inclusion and growth of our global team members. Understanding and mutual respect are keys to continued success.

Perficient’s Global Footprint Enables Genuine Connection and Collaboration

Madison Ripson — Wed, 06 Sep 2023 16:52:30 +0000

With more than 7,500 colleagues and dozens of global locations, Perficient is making genuine and meaningful connections across the world. Through Perficient’s promise to challenge, champion, and celebrate all colleagues, our company remains a top workplace in the eyes of our people.

We take pride in creating a diverse work environment that celebrates and enables the career growth of our colleagues. In fully integrating our teams, and building strong relationships with our global colleagues, we can transform the world’s largest enterprises and biggest brands. Watch the video below to discover why our global footprint enables genuine connection and collaboration among our colleagues.

With teams spanning technologies and time zones, our expanding global business and inclusive culture promise to create opportunities to collaborate with the top talent in the world, while maintaining personal and collaborative relationships. We are uniquely positioned to deliver meaningful experiences and make a collective impact on our clients, communities, and one another. “Working with colleagues around the world is fantastic,” said Nicolas Pagliaro, general manager, Uruguay. “Every day, you have the chance to learn from different cultures and professionals. I think the most important thing about that is working with a single global team every day. For me, that’s amazing.”

Our colleagues come from different backgrounds and traditions, but we are each united under the same core values: Integrity, Innovation, Clients, Collaboration, People, and Pride. We’re proud to offer colleagues around the world the chance to make a difference and contribute ideas to help bring our unique culture to life.

“I think what’s been really interesting for me is to get to know people that are in other locations,” said Henry Heisler, general manager, Southern California. “Whether it is Colombia, Argentina, or different places within India, the values and culture are consistent. By and large, everyone has the same core values around high integrity, doing good work for clients, and growing.”

How Is Perficient Accelerating Global Growth?

At Perficient, we know that global delivery is a powerful and compelling model for development, and we’re committed to building a world-class global delivery model that brings the best teams, capabilities, and processes together. We have thousands of skilled strategists in the U.S., Latin America, Eastern Europe, and India who partner with clients each day to deliver innovative digital experiences. Learn about our scaled delivery approaches to understand how our methodology allows us to maximize our clients’ digital investments and accelerate our time to market.

As an award-winning digital consultancy, our global footprint is enabling our colleagues to continue growing, learning, and collaborating with talented thought-leaders from around the world. Our Women in Technology Employee Resource Group (ERG), Perficient’s Giving ERG, and our newly created Innovation Groups, provide platforms for knowledge sharing, connection, and professional growth. Additionally, our new Cultural Connections ERG aims to educate, enable, and engage colleagues to celebrate multiculturalism. The group will host regular meetings and events to generate meaningful conversation around the cultural differences that shape our workforce.

“Our team structure supports our business a lot,” said Mary Jiang, director, LDC Consulting. “When we have a global team, we have the chance to learn different cultures. So, if we did not have a global team, I would never get the chance to come to the U.S. and learn a different culture. If we did not have a global team, we probably would not have a chance to learn Indian, Chinese, Latin American, or Europe’s culture. I think that is amazing thing. We live in one country, but we still have a chance to know a lot of people across the world.”

Discover Perficient’s Unique Global Culture

Our teams of skilled strategists and technologists around the globe bring an unmatched level of dedication, drive, and passion in everything we do – including a variety of fun events. Whether it’s our Nagpur colleagues dancing the night away during their annual party, our Bangalore colleagues celebrating India’s Independence Day, or our Mexico colleagues burning calories at personal defense classes as well as 5K and 10K races, we know how to work hard and have fun while doing it. Follow our global teams on LinkedIn to learn more about Perficient’s incredible office culture in Latin America, India, and the U.S.

The generosity of our people is inspiring, and through Perficient’s global footprint, we have the power to drive change and accelerate growth around the world. Perficient’s Community Impact Report showcases stories, activities, and results detailing the impact we’re making on a global scale. Read the report to discover the unique ways that Perficient colleagues are giving back to local communities, including how we’re improving our carbon footprint in Latin America, advancing STEM education through Perficient’s Colombia Robotics Team, and participating in volunteer events that make a difference.

“I think being able to help people across the world makes us stronger because we have so many different cultures and we can learn from each other,” said Lorena Fernandez, project manager, Argentina. “We’re improving ourselves each time that we interact with people and have the opportunity to meet them in person or in different events that we have. I think that’s awesome.”

Through collaboration across our global teams, we take an end-to-end approach to digital transformation and bring innovative ideas to the market. The possibilities for global delivery are endless. Stay tuned for the final blog in our series celebrating Perficient’s 2023 Top Workplace USA award where we will discuss how Perficient is working with some of the world’s largest enterprises and biggest brands to make a difference for our clients, partners, and business.

Click to view slideshow.

READY TO GROW YOUR CAREER?

Visit our Careers page to see career opportunities and more!

Go inside Life at Perficient and connect with us on LinkedIn, YouTube, Twitter, Facebook, TikTok, and Instagram.

Perficient’s Culture Embraces Diversity, Inclusion, and Belonging

Madison Ripson — Mon, 31 Jul 2023 19:05:51 +0000

Perficient is an award-winning workplace that attracts and retains incredible talent from around the world. And while Perficient prioritizes the professional development of our colleagues through Growth for Everyone, building a supportive and diverse culture where every person feels comfortable, valued, and respected is equally important.

As outlined in the Perficient People Promise, we believe in developing a workforce that is as diverse and inclusive as the clients we work with. Together, we’re constantly pursuing progress, and we’re committed to actively listening, learning, and acting to further advance our organization, communities, and future leaders, always driving towards a diverse environment of inclusion and belonging.

Watch the video below to hear our colleagues share their experience working, growing, and learning from their peers around the world.

Our values are at the heart of each project, meeting, and deliverable. Felicia Johnson, portfolio specialist, Experience Design Sales, explains how our colleagues and diverse work culture motivate her personally and professionally.

“From a cultural perspective, how Perficient shows up for me as a black woman in the technology industry for over 25 years, it is about time to be seen and heard,” said Felicia. “For me, that is huge. It is something that needs to be talked about. I think that Perficient from a cultural perspective does a beautiful job of that. Every single person that I work with always has this authentic space about themselves. It’s what drives me and keeps me happy every day.”

Championing Leadership and Career Opportunities for Women and Minorities

As the leading global digital consulting firm, Perficient is uniquely positioned to drive change in the community through our future leaders in technology. With more than 7,500 employees, our colleagues around the world are key to our growth and success. We believe Perficient colleagues are the best and brightest in the industry. Together, we constantly pursue progress centered around diversity, inclusion, and equity.

Progress begins with commitment, and Perficient is committed to:

Promoting women in technology;
Partnering with diverse suppliers;
Celebrating multicultural learning;
Giving back to the communities in which we live and work; and
Maintaining a zero-tolerance policy.

Our Women in Technology (WiT) Employee Resource Group (ERG) helps to promote career and educational growth for women through fostering meaningful connections with experts in the field. Members can connect with mentors, hear panel discussions, attend networking events, and participate in internal events and campaigns that demonstrate and celebrate our diverse cultures. Through mentorship and networking, women and allies can build strong relationships with their peers while learning helpful advice for career progression at Perficient.

“It’s amazing to see how many women that we have in the leadership position management,” said Lorena Fernandez, project manager, Argentina. “In any part of the company, you see the women present, and it’s really strong.”

Additionally, we are advancing STEM education by bringing more diverse insights and skillsets into the conversation to drive true innovation. We recognize that the responsibility to help drive equity throughout the broader technology industry falls on us, and our Bright Paths Program is designed to advance STEM education and career opportunities for underrepresented constituencies and communities.

Founded in partnership with Strayer University’s Hackbright Academy and DevMountain, the program is a fully funded, 16-week custom-coding bootcamp that is creating relevant learning experiences and preparing students for the workforce. With more than 180 graduates since its launch in 2020, including many women and minorities, the Bright Paths Program helps participants develop the skills needed to begin a successful career in technology.

Perficient and our colleagues are active thought leaders in the technology and digital consulting space, regularly attending industry tradeshows and hosting networking events to share our expertise. Whenever possible, we participate in industry programming that supports and enables career growth for women in technology. Our award-winning Women in Digital panel discussions in collaboration with Adobe feature a panel of senior leaders from across various industries who facilitate conversation about professional growth, empowerment, and digital innovation. We’ve also hosted our own events focused on empowering woman, like our panel discussion on proactive women’s health discussing several ways the health ecosystem seeks to better understand women’s needs and a meaningful care journey.

These efforts are just a few of the programs and practices Perficient has implemented, and they serve as an extension of our larger companywide movement to empower women to follow their dream, believe in themselves, and explore a career in STEM. Read the Life at Perficient blog to discover more about how women at Perficient are advancing their careers within the technology industry.

Advancing STEM in Our Global Communities

Perficient focuses on empowering diversity, inclusion, and belonging in our global organization, and we’re bringing a similar mindset to the communities where we live and work. As part of our corporate giving philosophy, we strive to advance STEM education while improving health and wellbeing. Through the Perficient Gives Charitable Match Program, U.S. colleagues make monetary donations to eight charitable organizations that are matched by Perficient. Learn more about the difference we’re making in the STEM community to support organizations such as FIRST Inspires (FIRST) and Girls Who Code.

We’re proud to provide educational opportunities for women in technology. One way we have achieved this was through our support of Techie Masters, an all-female robotics team located in the rural community of Valparaíso, Colombia.

Participants in Perficient’s Techie Masters team are empowered to realize their potential to change the world through their passion for technology. With our support and partnership with the Girl Powered Program, the team received hands-on experience, training resources, and educational materials to help them build a robot for a global robotics competition.

Our colleagues are changing the world through their passion for mentoring the next generation of technology leaders. We’re supporting high school students in underserved communities by hosting AI Bootcamps in collaboration with the Mark Cuban Foundation. During these bootcamps, students learn the fundamentals of AI and machine learning through educational seminars, lessons, and interactive lab exercises. So far, we’ve hosted three bootcamps in Dallas and Houston, and we’re expanding the program in fall 2023 with AI Bootcamps in St. Louis, Detroit, Dallas, and Houston.

Perficient’s culture embraces diversity, inclusion, and belonging, and there is much more to come in 2023 and beyond. Take a look at the fourth blog in our series featuring Perficient’s People Promise, Global Footprint with Genuine Connections, to learn how our global presence creates opportunities for collaboration and connection.

Click to view slideshow.

READY TO GROW YOUR CAREER?

Visit our Careers page to see career opportunities and more!

Go inside Life at Perficient and connect with us on LinkedIn, YouTube, Twitter, Facebook, TikTok, and Instagram.

Enhancing Experiences Through a DEI Lens

Lisa Sherwood — Fri, 31 Mar 2023 18:23:26 +0000

DEI (Diversity, Equity, and Inclusion) has not only become one of the hottest business buzzwords in recent years, it’s also become a contributor to sales and employee retention. More of our clients are investing in DEI programs, whether to cultivate happier and healthier employees, bring more varied perspectives and experiences, or demonstrate their commitment to fair business practices. But sometimes they are not thoroughly weaving those programs into their fabric in authentic, tangible ways.

A focus on DEI cannot be taken as just a ‘tick-box exercise’ for organizations. It should be fundamentally embedded in an organization’s DNA to attract and retain difference-making employees.

Great employees can and will pack up their talents, skills, and knowledge and head for the door when a more fitting opportunity arises. Fostering feelings of value and belonging can help stem the tide of staff turnover.

On the customer side, while buyers may not avoid a brand if it doesn’t demonstrate inclusion, they are more likely to appreciate, trust, engage with, and purchase from brands that do.

Employee Impact

40% of employees are at least somewhat likely to leave their current job in the next 3 to 6 months. More than half don’t feel valued by their organizations or managers or don’t feel a sense of belonging at work. And Younger Millennials & Gen Z employees are even more driven by their desire for companies that support their well-being, including their desire to embrace their personal identity.

Creating a sense of inclusion, belonging, and connection is critical to employee attraction and retention. If we take a journey-based point of view, here’s how DEI plays out across a typical employee lifecycle from their perspective:

Discover: Is how I heard about the opportunity accessible to all?
Select: Is the hiring process equitable and inclusive?
Develop: Does everyone have similar opportunities to grow and advance?
Stay: Am I working in an inclusive culture that engages people from all backgrounds?

Customer Impact

Fifty-seven percent of consumers are more loyal to brands that commit to addressing social inequities in their actions. Almost 60% of consumers say they prefer to buy from brands that stand for diversity and inclusion. This connection is even more vital for Millennial and Generation Z buyers, who are members of the most racially and ethnically diverse populations, and expect brands to reflect that.

Connecting with your buyers and understanding their wants, needs, and behaviors means embracing their diversity and reflecting what you know of them (personalization is an excellent step to forming these kinds of connections!) For customers, here’s how DEI can impact purchase decisions from their perspective:

Discover: How does this brand project itself and its products/services? Does that align with my expectations?
Select: Is the brand authentic, inclusive, and reflective of my identity?
Purchase: Am I treated well and similarly to others like me through the buying process?
Remain Loyal: Do I believe the brand values me, its employees, and society?

Implications for Research

Undertaking research initiatives with a DEI focus has some different considerations than typical employee and customer research. Not only is DEI expertise necessary, but special care needs to be taken for the following:

Privacy. People have strong, personal feelings about DEI. Ensuring privacy in interactions is critical to collecting valuable insights. We do not allow our clients to monitor the interview sessions, and sessions are manually recorded by a note taker rather than recorded and transcribed, so all data is anonymized.
Participant Selection. To ensure a complete picture of the DEI experience, participation from all departments, levels, and regions is strongly needed. Screening for race, ethnicity, gender identity, age, ability, and other factors may be required to create a holistic, inclusive perspective.
Corporate Data Access. Access to HR and financial systems may be required to identify structural insights if anonymized data sets do not provide sufficient insights. These systems typically include sensitive corporate data and PII, so additional security reviews and process definitions may be required.
Output Sensitivity. Our analysis may expose sensitive corporate insights. We recommend clients share outputs in carefully monitored ways to ensure a proper understanding of the data and implications.

Intended Results

While these kinds of initiatives require organizational commitment, we can answer many important organizational questions that can help retain employees and customers.

We can learn about employee sentiment, including the current state of DEI initiatives and whether employees are aligned with the goals and practices undertaken by your organization. That current-state employee perspective can help us understand whether employees believe they are working in the environments in which they want to continue working.

Customer sentiment is another critical set of insights. To ensure alignment with their perspectives and interactions align with their expectations, this data also allows us to determine the business impact of alignment and how you compare to the competition.

Leveraging these insights and the information we gather from analyzing systems, we can start charting a course forward to embed an inclusive culture that will meet (and hopefully exceed!) expectations internally and externally. From here, we can build a roadmap and business case that ensures investment and ongoing monitoring against DEI goals.

Congratulations to the Detroit and Minneapolis Bright Paths Program Graduates!

Hannah Elzey — Fri, 14 Oct 2022 18:13:54 +0000

Our newest Detroit and Minneapolis Bright Paths Program cohorts recently concluded, and Perficient is proud to announce the graduation of 50 dedicated students from the program!

The Bright Paths Program is designed to advance STEM education and career opportunities for underrepresented constituencies and communities, while closing the gap in the technology industry. The latest program featured our third cohort in Detroit and our first in Minneapolis. Courses for our graduating class began in summer 2022.

In partnership with Strayer University’s Hackbright Academy and Devmountain, this fully-funded coding bootcamp allowed students to learn the necessary skills to become entry-level software engineers, quality assurance (QA) testers, and other tech positions upon program completion.

A Graduation Full of Innovation, Ingenuity and Creativity

On this day of celebration and graduation, all 50 graduates showcased the skills they developed throughout the 16-week program by presenting their individual, custom-built applications to an audience of their peers, educators, and Perficient mentors. Each graduate chose a specialized track halfway through the program, and their capstone application project was developed around their specialization and knowledge obtained throughout all 16 weeks.

The graduates’ application presentations were split into five breakout groups:

Web
QA
Data
Java A
Java B

All students came from different backgrounds, many with personal experiences in careers or life that sparked the inspiration to initially apply to the program. With the ability to create a completely custom application, some students took their inspiration further and developed their application around their background, and others showcased personal interests, or even an idea they’ve always dreamt of, but never imagined successfully executing within just 16 short weeks.

Applications during the ceremony ranged from fashion blogging platforms and in-depth storefronts to deep-dive analyses of the impacts COVID-19 has had on marginalized groups in the United States. Other applications included a recipe-sharing platform, healthcare coverage analysis, how music has changed over time, world populations, and seemingly everything in between. As each student presented their work, the knowledge and skills gained from this full-time bootcamp were on full display. For each presentation, comments from Perficient mentors and fellow cohort graduates endlessly praised the impressive work put into each application.

Once the presentations concluded, all attendees gathered again in the main meeting room where multiple speakers commended each graduate for their hard work and commitment, and where graduates received their certification of program completion. Many who spoke in this final portion of the celebration described our Bright Paths Program as “intense, but life-changing and inspiring.”

Words of Wisdom

As graduates embark on a new life journey and career path, it’s important they recognize the weight this achievement holds. Applying to the program and fully immersing into the experience shows the investment each graduate made in choosing to pursue a lifelong career in an ever-evolving, thriving industry.

One of the most repeated pieces of advice in this celebratory conclusion was for graduates to stay on top of and continue advancing their skillsets. There’s always something new to learn, and in order to take ownership of a career in technology, it’s important to be your own biggest cheerleader and challenge yourself to continue growing.

Perficient’s People Promise outlines our commitment to challenge, champion, and celebrate every colleague. Included in that commitment are company-wide initiatives like Growth for Everyone which enables and encourages colleagues to seek out their professional growth. Within these initiatives and promises to our colleagues, there are seemingly endless resources to continue learning, map out careers, and understand the full potential of a career in technology.

Congratulations to our most recent Perficient Bright Paths Program Graduates! The ingenuity, passion, and dedication each student brought throughout the program prevailed in the applications they developed, and we can’t wait to see their career grows in the technology industry and beyond.

READY TO GROW YOUR CAREER?

At Perficient, we continually look for ways to champion and challenge our talented workforce with interesting projects for high-profile clients, encourage personal and professional growth through training and mentoring, and celebrate our people-oriented culture and the innovative ways they serve Perficient and the community.

Visit our Careers page to see career opportunities and more!

Go inside Life at Perficient and connect with us on LinkedIn, YouTube, Twitter, and Instagram.

Perficient Expands its Bright Paths Program to Dallas

Hannah Elzey — Mon, 26 Sep 2022 18:00:39 +0000

Our Sixth Program Cohort is Now Accepting Applications – Apply Today!

At Perficient, we believe innovation is best achieved when every perspective is considered. That’s why we’re taking steps to educate and create employment opportunities within our communities. Created almost two years ago, our award-winning Bright Paths Program is advancing STEM education and career opportunities to underserved communities and constituencies, while aiming to close the employment gap that exists in the technology industry among women and minorities.

Today, we’re proud to announce that the Bright Paths Program is expanding to Dallas, Texas, a community filled with emerging tech talent, for our sixth program cohort.

Since launching Bright Paths in late 2020, nearly 125 students have progressed through the program, with the vast majority accepting roles with Perficient in the software engineering and development field. Those interested in the Dallas Bright Paths Program can learn more and find applications here. Applications are open until October 5, and up to 25 students will be accepted.

LEARN MORE: Three Bright Paths Graduates Explain Why They Applied to the Program

You Can Learn the Skills to Become a Software Engineer for Free!

Perficient has developed this custom bootcamp in partnership with Strayer University’s Hackbright Academy, a coding bootcamp and software engineering program designed for women, and DevMountain, a design and coding bootcamp specifically designed to equip minority students from underrepresented communities with the skills to start their journey toward a career in technology.

Our 16-week fully funded, customized coding bootcamp is designed to prepare students for the workforce and study in-demand programs such as Python, JavaScript, Java, React, and Structured Query Language (SQL). During the first eight weeks of the program, students will complete coursework focusing on the foundational concepts of coding. For the remaining eight weeks of the program, students will then choose a specialty focus track and develop their own applications.

By the end of the 16-week program, Perficient’s goal is to extend qualified graduates a job in the software engineering and development field, where new colleagues will have the opportunity to partner with the world’s largest enterprises and biggest brands.

Anyone living in or near Dallas who is interested can visit our Bright Paths Program landing page to learn more and apply for the upcoming cohort. For those who apply and are accepted into the program, here are Four Pieces of Advice to Incoming Bright Paths Students from program graduates, now Perficient colleagues.

Ready to grow your career?

We’re thrilled to bring the Bright Paths Program to Dallas, and we can’t wait to see curiosity, innovation, and professional development unfold in the upcoming cohort. Anyone interested in pursuing a career in technology is encouraged to apply for the Bright Paths Program.

Visit our Careers page to see career opportunities and more! Go inside Life at Perficient and connect with us on LinkedIn, YouTube, Twitter, and Instagram.

A Tide That Lifts All Boats: Overcoming Inequity in Digital Health

David Allen — Mon, 01 Aug 2022 15:00:43 +0000

For years, people have posed questions along the lines of “when will digital health or virtual health just become health?” The premise being that digital is becoming so central to healthcare that the adjective “digital” is implied and therefore redundant.

But maybe that’s the wrong question.

If the quadruple aim is now the quintuple aim with health equity, the new fifth line, maybe the question is instead “When does digital health just become equitable health?”

Making Digital Health More Equitable

Positioning the question from this different angle, the premise is simply that everything we currently do in digital health is arguably already about making healthcare more equitable and effective to and for each and every person. For example, a non-exhaustive sample might be:

In expanding and orchestrating virtual health, we are seeking to make the most appropriate and effective tools available at the right time and place and with appropriate context and support for every patient.
In addressing patient experience across digital and physical environments, we work in journey sciences to make the right information as accessible, relevant, appropriately engaging, and timely as possible to engage the right people in the right way.
In the back-end, ongoing efforts to enable better interoperability between our digital assets are largely driven by desires to, for example, target clinical decisions, make clinical decisions more informed and timely, draw inferences in marketing so we can carefully and safely communicate messaging, and suggest what will be most beneficial to patients (and hopefully to our businesses as well, but in that order).
Arguably, the many efficiencies we seek to drive adoption of AI either free up precious resources (care professionals, navigators, call center reps, etc.) to be available to the right people at the right time, or accelerate the benefit of virtual health, journey sciences, interoperability in DE&I by speeding up insights about how improve.

YOU MAY ALSO ENJOY: Healthcare PowerByte: Virtual Health – Creating Easy, Seamless, Loyalty-Building Experiences

Overcoming The Risk of Built-in Inequity

Given that digital health has such a massive potential impact on DE&I, we need to account for risk. The risk that if we build our digital tools without carefully considering DE&I throughout, we can inadvertently build inequity into the digital solutions we hope will transform healthcare by removing inequities.

There are obvious, and well-researched, areas where this risk manifests – e.g. in the building blocks and training processes of AI or ML solutions. But the risks also arise in decisions around change management, governance, and softer, content decision aspects of deploying new digital capabilities. For example, what kinds of options do we layer into Find-a-Doctor filtering tools? How do we bridge the lines between competing norms that may vary between clients and regions?

The bottom line is that if our starting point for everything is to lead with a DE&I lens to the topic, we are much more likely to build effectively having those goals in mind and, by definition, build more effectively overall.

Healthcare Leaders Turn to Us

Healthcare organizations play a key role in offering access to care, employing, and motivating skilled workers, and acting as social safety nets in their communities. They, along with life sciences organizations, serve on the front lines of addressing health equity. Perficient is dedicated to enabling these organizations to promote diversity, equity, and inclusion within their companies.

Our healthcare practice is comprised of experts who understand the unique challenges facing the industry. The 10 largest health systems and 10 largest health insurers in the U.S. have counted on us to support their end-to-end digital success. Modern Healthcare has also recognized us as the fourth largest healthcare IT consulting firm.

We bring pragmatic, strategically-grounded know-how to our clients’ initiatives. And our work gets attention – not only by industry groups that recognize and award our work but also by top technology partners that know our teams will reliably deliver complex, game-changing implementations. Most importantly, our clients demonstrate their trust in us by partnering with us again and again. We are incredibly proud of our 90% repeat business rate because it represents the trust and collaborative culture that we work so hard to build every day within our teams and with every client.

With more than 20 years of experience in the healthcare industry, Perficient is a trusted, end-to-end, global digital consultancy.

Enabling Healthcare Organizations to Address Health Inequity: Promoting DE&I in Healthcare

Tara Becker — Mon, 11 Jul 2022 15:00:52 +0000

While organizations are making progress, health inequity is still pervasive across race, gender, age, and income in healthcare. We’re engaging in more and more conversations with healthcare organizations about ways to help you authentically and diligently address diversity, equity, and inclusion (DE&I) across the healthcare experience.

A Strategic Approach to Influence Change for DE&I

Hospitals play key roles in delivering care, offering access to care, employing people, and acting as social safety nets in their communities. DE&I is imperative on a human level to promote broader perspectives, better reflect the people healthcare organizations serve, and help foster a more inclusive work environment. But, in addition, health equity supports business goals such as improved clinical outcomes, improved consumer engagement, and better financial performance.

Change management becomes a vital consideration for organizations that wish to fully embrace DE&I in their overall missions and operations. That includes steps to establish DE&I KPIs, which are critical to actually making change happen.

We help our clients think through the strategic approach of DE&I through the following:

Developing dedicated teams
Developing a task force/committee
Allocating budget focused on health equity
Continuously measuring to ensure our clients are on track to achieve their mission

Development in Action

Including diverse populations in persona development, journey mapping, and user testing is key to understanding an organization’s specific friction points, barriers, and expectations. In our work building consumer journey maps for one of the largest hospital systems in the U.S., we ensured that approximately half of the respondents can bring diverse ethnic, age, socio-economic, and sexual orientation perspectives.

Similarly, with another client, we conducted extensive research with aging populations to ensure we understood messaging and commerce experience needs to drive the adoption of a direct-to-consumer medical device. Not only did we gain significant insights through this process, but we also disproved some common misconceptions.

We also helped a leading healthcare system think through an inclusive Find-a-Doctor strategy and ensured that they addressed LGBTQ+ populations on individual physician profiles.

Content strategy and messaging are key to addressing DE&I. Ensuring that everyone feels a sense of belonging builds trust, brand loyalty, and adherence to clinical protocols.

SEE MORE: Diversity, Equity & Inclusion (DE&I) in Healthcare

Healthcare Leaders Turn to Us

Healthcare and life sciences organizations serve on the front lines of addressing health equity. Perficient is dedicated to enabling these organizations to promote diversity, equity, and inclusion within their companies. Our healthcare practice includes experts who understand the unique challenges facing the industry. The 10 largest health systems and 10 largest health insurers in the U.S. have counted on us to support their end-to-end digital success. Modern Healthcare has also recognized us as the fifth-largest healthcare IT consulting firm.

We bring pragmatic, strategically grounded know-how to our clients’ initiatives. And our work gets attention — not only by industry groups that recognize and award our work but also by top technology partners that know our teams will reliably deliver complex, game-changing implementations. Most importantly, our clients demonstrate their trust in us by partnering with us again and again. We are incredibly proud of our 90% repeat business rate because it represents the trust and collaborative culture that we work so hard to build every day within our teams and with every client.

Perspectives on Achieving Digital Accessibility in the Healthcare Experience

Lisa McMichael — Mon, 20 Jun 2022 15:00:25 +0000

Increasingly, topics like digital responsibility are entering the conversation around digital transformation. “This responsibility has evolved from primarily focusing on data privacy to now include accessibility, diversity, and inclusion as well. Really, it’s about being more proactive, less reactive. You want to take it from being aspirational to ground truth – how do we make this happen, how do we address some of the concerns, how do we meet consumer and employee expectations, and how do we even understand what those expectations are today,” shares Kim Williams-Czopek, director of digital strategy at Perficient.

Accessibility of digital experiences is receiving more focus and adoption now. An indication is that more organizations buying tech are committing to accessibility in 2022 due to the increasing number of businesses creating diversity and inclusion programs which include providing various forms of accessibility, such as equal access to websites for persons with disabilities.

Also in 2022, accessibility has become an essential responsibility. Earlier this year, the Department of Justice released a statement advising that all businesses open to the public prioritize website accessibility, so persons with disabilities can access vital website content. And it points to a number of entities, including hospitals and medical offices, which have the responsibility to “keep pace with the rapidly changing technology of our times.”

Considering Unique Challenges

Healthcare organizations play key roles in offering access to care, employing, and motivating skilled workers, and acting as social safety nets in their communities. They, along with life sciences organizations, serve on the front lines of addressing health equity.

To reach all consumers where they are, which is increasingly online, mobile, and outside of traditional care settings, it’s important to consider the diverse user stories and unique challenges that may impact how website content is accessed by persons with disabilities (now 1 in 4 in the United States). To understand those unique challenges and stories, we need to ask questions such as:

How easy it is for anyone to access medical treatments, symptom checkers and providers?
Have we included captions, audio descriptions and transcripts within our live and pre-recorded videos for people with hearing loss and dyslexia?
Is our healthcare content written so that anyone can understand it?
Do we have forms missing descriptive labels and instructions?
Will our error messages help our website users avoid clicking on the wrong button?

Here are some important best practices and essential Web Content Accessibility Guidelines (WCAG) for making digital experiences accessible for website users:

Situational Challenges

Confusing medical or industry jargon and/or using complex sentences limits accessibility.

Write in plain language, for the sixth-grade level, noting that many healthcare users are not native English speakers
Write inclusively (older person, not senior or senior citizen)
Write person first (people with autism, not autistic people)
Remove idioms and jargon
Provide a glossary (or on page help text) when specific terminology must be used

Temporary Impairments

An accident limits the ability to navigate a mobile device.

Design for keyboard users
Design for voice search
Give users alternatives to drag and drop interactions
Avoid swiping motions (use tap instead)

Health Conditions

Pain, fatigue, memory loss, etc. can impact the duration of web use.

Design simple interactions
Reduce or eliminate scrolling
Design pop-ups and alerts near the visual focus
For mobile, avoid both horizontal and vertical scrolling (e.g., carousels)

Changing Abilities

Some accessibility features are needed one day and not another day.

Provide captions and transcripts for all videos
Suggest a translation app or provide one
Enable zoom text to 200%

Multiple Disabilities

Disability comes in combinations such as hearing loss and low vision.

Design for screen reader users
Enable zoom text to 200%
Support users wishing to customize fonts, colors and spacing

Healthcare Leaders Turn to Us

Perficient is dedicated to enabling healthcare and life sciences organizations to promote diversity, equity, and inclusion within their companies. Our healthcare practice is comprised of experts who understand the unique challenges facing the industry. The 10 largest health systems and 10 largest health insurers in the U.S. have counted on us to support their end-to-end digital success. Modern Healthcare has also recognized us as the fifth-largest healthcare IT consulting firm.

We bring pragmatic, strategically grounded know-how to our clients’ initiatives. And our work gets attention – not only by industry groups that recognize and award our work but also by top technology partners that know our teams will reliably deliver complex, game-changing implementations. Most importantly, our clients demonstrate their trust in us by partnering with us again and again. We are incredibly proud of our 90% repeat business rate because it represents the trust and collaborative culture that we work so hard to build every day within our teams and with every client.

With more than 20 years of experience in the healthcare industry, Perficient is a trusted, end-to-end, global digital consultancy.

So, What Comes Next?

For those businesses looking to obtain more insights on website accessibility, Perficient has created a set of information to help. You can download our guide Digitally Accessible Experiences: Why it Matters and How to Create Them and request more information about our Accessibility IQ^SM, a jumpstart website evaluation. Also, there’s more to read on digital accessibility in our UX for Accessible Design series.

About the Author

I’m a Senior Manager Digital Accessibility with the Detroit business unit.

Incorporating Diversity, Equity, and Inclusion into End-to-End Delivery

Jenny Berryman Horne — Mon, 30 May 2022 15:00:09 +0000

Healthcare organizations play a key role in offering access to care, employing and motivating skilled workers, and acting as social safety nets in their communities. They, along with life sciences organizations, serve on the front lines of addressing health equity. Perficient is dedicated to enabling these organizations to operate equitably in all areas of their business.

Helping Providers, Payers, and Employers Operate Inclusively

As a global digital consultancy, Perficient is uniquely positioned to equip providers, payers, and employees in the healthcare industry. We enable these stakeholders as they plan, activate, monitor, and expand their DE&I initiatives.

We partner with providers and payers to help them become comfortable with DE&I initiatives, through campaigns and roll-out of messaging. We evaluate the Find-a-Doctor functionality to be sure the hospital is highlighting a diverse range of providers in searches.
We support healthcare employees by helping their employers to create a DE&I strategy and conduct content strategy/development across the employee intranet.
For any healthcare organization that works with our nearshore and offshore teams, we can supplement/integrate with the client teams in a way that increases diversity and awareness of working across different subcultures.

12 Steps to Equitable End-to-End Solutions: A Case Study

We delivered work for a leading healthcare system including strategy, assessment, and recommendations on their web and CMS digital marketing communications. They worked closely with our strategists to implement many of our recommendations:

Evaluate each step of the patient journey and analyze where their marketing communications fail to reach the intended audiences with an inclusive voice.
Perform user testing on their website and live focus groups/stakeholder interviews. Accessing direct patient and consumer feedback helps to surface insights about how communications are perceived, whether they’re effective, and what would work better with respect to functionality and user experience.
Deliver competitive analysis to see what others are doing in the field.
Review chatbot flow through the lens of diverse audiences and revise scripts for more inclusive language.
Analyze contact center engagement, including secret shopper calls and human chat transcripts, to find opportunities to make human touchpoints more inclusive and coherent with digital and other omnichannel communications.
Enable and extend digital marketing and journey-based campaigns (e.g., Salesforce, Sitecore, Adobe, etc.) for diverse audiences.
Facilitate KPI workshops to achieve DE&I goals.
Design and implement inclusive “Find a Doctor” functionality (adding LGBTQ+ indicators and filters, etc.) and integrated online scheduling.
Leverage our recommendation for specific, free inclusivity training to set meaningful provider filters and improve doctor-patient communications across the network. Update the patient record and forms to capture self-identified sexual orientation and gender and measure the growth of this patient base.
Revise and improve taxonomy and search to return results for a more diverse patient base, using tools like Coveo, Lucidworks, Algolia, etc.
Create a DE&I content strategy with a “Communications Hub” approach and develop/write the content across the website and digital materials.
Analyze SEO and analytics related to consumer demographics and sources of traffic to improve certain demographic goals.

In the 6 months following, the client saw a measurable and immediate increase in patients from more diverse backgrounds, as well as overall, because of these DE&I improvements.

LEARN MORE: Diversity, Equity & Inclusion (DE&I) in Healthcare

Diversity Starts from Within

Diverse hiring in technology is not only important, but wise in our space. Many of our healthcare clients themselves have a diverse employee and consumer base. We work to advance equality for our organization, our communities, and our future leaders. Our Women in Tech Employee Resource Group is an active and passionate community where women and their allies can share ideas, find resources, and support fellow colleagues. We’re committed to diverse hiring through our Bright Paths Program, a partnership with Strayer University to create relevant learning experiences that prepare students for a career in technology.

Perficient enables healthcare and life sciences organizations to promote diversity, equity, and inclusion within their companies. Our healthcare practice is comprised of experts who understand the unique challenges facing the industry. The 10 largest health systems and 10 largest health insurers in the U.S. have counted on us to support their end-to-end digital success. Modern Healthcare has also recognized us as the fourth largest healthcare IT consulting firm.

With more than 20 years of experience in the healthcare industry, Perficient is a trusted, end-to-end, global digital consultancy.