Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A Customer Service Rep (CSR) is a typical role at both manufacturing and distribution companies and is the center of a B2B buyer’s journey. They support the outside sales team and communicate with customers through […]
Posts Tagged ‘Distribution’
Roles of the B2B Buying Journey: The Distribution Sales Rep
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A direct employee of a distributor or wholesale organization, the distribution sales representative is responsible for selling the products her company sells. She is often responsible for a specific territory and the customers that reside […]
Roles of the B2B Buying Journey: The Direct Sales Rep
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. A direct sales representative works for a manufacturer and represents only that organization. Her role is to meet with customers, support the distribution channel, and sell her organization’s products. It is very common for the […]
Roles of the B2B Buying Journey: The Field Service Tech
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You may find a field service technician at your own organization as an internal role, or he may be an external role with your customer. No matter the case, his journey is very important. He’s […]
Roles of the B2B Buying Journey: The User in the Field
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. You never know where you’ll find a user in the field. In fact, he usually doesn’t know where he’ll be on a daily basis. A common role in the trades, he is usually out working […]
Roles of the B2B Buying Journey: Understanding the Senior Buyer
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The senior buyer has more latitude with regard to ordering, including having decision making power over other buyers. She makes purchases for her company, but she can make larger purchases without approval. She may have […]
Roles of the B2B Buying Journey: Understanding the Buyer
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. The buyer is one of the most common personas in the digital commerce journey. His primary role is to purchase the products he is told to purchase or is responsible for. It’s not unusual to […]
Roles of the B2B Buying Journey: Understanding the Researcher
Understanding the customer journey – and your internal team’s journey – is critical in B2B industries like manufacturing and distribution. One of the most important roles in the B2B buying process is a researcher. This person understands their business, and is looking for a solution to a specific problem. The researcher is the subject matter […]
Delivering a Better Buying Journey as a Distributor
Distributors sit between their customers and the manufacturers they work with, and creating an excellent journey for both sides can be complex. Additionally, as more manufacturers make the shift to selling directly to the end customer, it’s important for distributors to remain a valuable asset for both parties and use their position as the middleman […]
An Architectural Approach to Cognos TM1 Design
Overtime, I’ve written about keeping your TM1 model design “architecturally pure”. What this means is that you should strive to keep a models “areas of functionality” distinct within your design. Common Components I believe that all TM1 applications, for example, are made of only 4 distinct “areas of functionality”. They are absorption (of key information […]
A Practice Vision
Vision Most organizations today have had successes implementing technology and they are happy to tell you about it. From a tactical perspective, they understand how to install, configure and use whatever software you are interested in. They are “practitioners”. But, how may can bring a “strategic vision” to a project or to your organization in […]
IBM OpenPages GRC Platform –modular methodology
The OpenPages GRC platform includes 5 main “operational modules”. These modules are each designed to address specific organizational needs around Governance, Risk, and Compliance. Operational Risk Management module “ORM” The Operational Risk Management module is a document and process management tool which includes a monitoring and decision support system enabling an organization to analyze, manage, […]