Posts Tagged ‘display ads’

The Power of Social Retargeting

There is an “advertising rule of seven” that claims a consumer has to see your advertisement seven times before they convert. As a marketer, it may feel as if you have to put out a message every seven minutes until a consumer converts. The bottom line is that it is not enough to pop up […]

Google’s New “Smart Display” Campaigns: A Faster Way to Test

When it comes to testing display ads effectively, most advertisers simply don’t have the time and resources to keep up with it. To do it right, it requires multiple designs and different messages for each audience. When you multiply each of those factors by 5-10 different ad sizes, the challenge becomes obvious. Google’s new “Smart […]

Chrome Begins Blocking Flash Ads

In an effort to speed up browser load times, Chrome has decided to block Adobe Flash ads by default. This change went into effect on September 1, 2015. If you are currently running Flash display ads in your Google Adwords account, be sure to update those ads to HTML format as soon as possible to […]