As a manufacturer, you’re a master in your products and their production, but developing a digital go-to-market strategy to help your organization evolve is equally as important with getting your products out the door – especially if you’re considering going direct-to-customer (D2C). Targeting customers directly can provide many benefits to your business, such as building […]
Posts Tagged ‘direct-to-customer’
Will Ecommerce Guide the Future to Direct-to-Consumer Sales?
Previously, I examined eCommerce functionality in the automotive industry and the benefits of a direct-to-consumer sales model. This blog follows up and discusses how to find a reliable technology partner, functionality aspects, and aspects of this new direct-to-customer sales method. Finding a technology partner that specializes in digital transformation is key. That doesn’t simply mean […]