Today in our “We Are Perficient” series, we explore how businesses can take their digital experience to the next level through mobile optimization. In an exclusive conversation with Jonathan Crockett, Managing Director of Go-To-Market, Sales, and Solutions at Perficient, we dive into key strategies to ensure brands deliver seamless, high-impact experiences on mobile devices. 

In today’s digital world, user experience is everything. Companies looking to stand out must provide seamless, personalized, and optimized interactions at every touchpoint. In this video, we explore how the combination of Artificial Intelligence, advanced digital experience strategies, and collaboration with technology leaders like Adobe is redefining the way brands connect with their customers. 

Optimizing for a Mobile-First World 

 Today, most digital interactions happen on mobile devices. Without a well-optimized mobile strategy, brands risk losing conversions and engagement. From ultra-fast loading times to intuitive and accessible interfaces, mobile optimization is no longer optional—it’s essential to improving customer retention and conversion rates. 

 AI-Driven Personalization 

Artificial intelligence is transforming user experiences by enabling real-time personalization based on data. From content recommendations to adaptive interfaces that respond to user behavior, AI helps deliver unique and relevant experiences at every interaction. This not only enhances customer satisfaction but also boosts lifetime value and brand loyalty. 

Adobe and the Digital Strategies Evolution 

As an Adobe strategic partner, Perficient helps businesses unlock the full potential of Adobe’s cutting-edge solutions. From Adobe Experience Manager to Adobe Sensei, our strategies merge creativity and technology to design immersive, scalable, and highly effective digital experiences. 

Ready to Take Your Digital Strategies to the Next Level? 

The future of digital experience lies in personalization, optimization, and continuous innovation. If you’re looking to transform how your customers interact with your brand, Perficient can help. 

Contact us today and discover how we can elevate your digital strategy. 

“Data is everywhere—so how do we make it work for us?” 

Imagine walking into your favorite store, and before you even reach the counter, your phone buzzes with a personalized discount for an item you’ve been eyeing. This isn’t the future—it’s happening now. Adobe and Perficient are revolutionizing digital experiences, making personalization smarter, faster, and more intuitive.

Ross Monaghan, Principal of Perficient’s Adobe practice, breaks it down: “There’s a lot of different parts of a customer that are left in a multitude of places. Some individuals may have multiple devices, in-store experiences—there’s a lot of data to stitch together.” The challenge? Unify this scattered data into a single, actionable profile. The solution? Adobe’s AI-powered ecosystem, coupled with Perficient’s expertise, turns raw data into seamless, hyper-personalized experiences.

Why Data Readiness is the Key to Success 

Most businesses have enormous amounts of data but struggle to use it effectively. Often, IT controls the data, leaving marketers without the access they need. Perficient helps bridge this gap through its Adobe Data Factory Jumpstart, allowing marketing and IT teams to collaborate, unify attributes, and act on real-time customer insights.

“We bring all those different sources of data together and unify them within a profile that’s constantly enriched,” Ross explains. This means that every new interaction—whether online, in-store, or via mobile—enhances the customer’s profile, allowing brands to communicate with precision, relevance, and consistency.

The Future is AI-Driven & Dynamic 

Adobe Experience Cloud is a game-changer, enabling businesses to leverage AI-powered automation for content creation, audience segmentation, and journey optimization. Instead of relying on manual A/B testing, companies can now dynamically generate and deploy personalized ads, website experiences, and messaging in real time.

“Leveraging Adobe’s GenStudio and Firefly, we can dynamically create new imagery and messaging at scale,” says Ross. “This isn’t about replacing creativity—it’s about amplifying it.” The result? Highly relevant, on-brand experiences that resonate with customers and drive conversion.

Personalization That Delivers Results 

True personalization is about being in the right place, at the right time, with the right message. With Adobe Journey Optimizer, brands can send contextual notifications based on real-time triggers. Picture this: A loyal customer enters your store, and their phone alerts them to use their $20 loyalty reward—right at the perfect moment.

Ross highlights the power of this, “These are highly relevant contextual experiences that matter, and Adobe’s experience platform really allows you to satisfy that end-to-end.” By leveraging AI-driven insights and real-time customer profiles, businesses can enhance loyalty, increase engagement, and maximize revenue.

 The Perficient Advantage: Turning Data into Actionable Personalization 

Implementing personalization at scale isn’t easy. Data readiness, AI adoption, and seamless customer journeys require the right strategy and execution. As an Adobe Platinum Partner, Perficient has the expertise to help businesses unlock their full digital potential.

“These are complex topics, but Perficient is ready to help you take your digital marketing to the next level,” Ross assures. Whether you’re looking to optimize your content strategy, enhance your customer journey, or scale your personalization efforts, our team is ready to bring your vision to life. Let’s unlock the full potential of your digital marketing strategy together.

Get in touch with us today and take the next step toward digital excellence. 

As noted by Bridget Van Kralingen, a senior vice president at IBM, “The last best experience that anyone has anywhere becomes the minimum expectation for the experience they want everywhere.” Our team often calls this “the Amazon effect,” because today’s consumers expect the easy, intuitive experience they have shopping on Amazon everywhere they go on the internet — including with their health insurance provider. And you know what? They’re not wrong to do so.

Your health insurance organization has the capability to implement a consumer-centric, omni-channel strategy that anticipates members’ needs.

Imagine becoming a true advocate for your members’ health and wallet, especially for members who struggle with both. 

“Sure, Marybeth,” you may be saying to yourself as you roll your eyes. “And I want a pony too.” Well, it’s true! (Maybe not the part about the pony.) Your health insurance organization absolutely can lay the foundations for better, more positive and more meaningful interactions with your members. And it all rests on your ability to predict their needs and address them through proactive messaging, especially on their mobile devices.

I promise, this is not a pie-in-the-sky dream. This is achievable right now using data you’re already collecting from your members. Our industry experts know what it takes to get this done for our healthcare clients. And we’re the right choice to help your organization implement it within your enterprise. Let’s explore the details, or feel free to contact us for more information.

Your health insurance organization has a trust and understanding problem

By and large, healthcare consumers don’t trust health insurance companies. We know this, and the data backs us up.

But where does this lack of trust come from? In part, it comes from the fact that, despite health insurance companies wanting to serve as stewards of their members’ healthcare, many of them simply react to it instead of acting. Pay a claim, process a prior authorization, etc. — the interactions depend on the member doing something and the payer organization then reacting to it. The onus is all on the member to navigate the system alone until there’s something to be done.

This is not what members want. As KFF’s studies show, consumers want to better understand their options and coverages. Those who have problems with their insurance providers tend to have problems understanding their options under their plans.

There’s no way busy people who aren’t health insurance experts should have to figure this all out for themselves. As they used to say on the TV infomercials, “There’s gotta be a better way!” And, as it happens, there is.

Proactive nudges and interactions can help you build trust and increase understanding

Being an advocate means being relevant in their time of need and of course, doing your best to anticipate their needs.

• Find in-network specialists if diagnosed with a certain condition; use the phone’s geolocation to inform the distance to a provider
• Compare specialists based on cost/distance/facility
• Get a cost estimate for appointment based on coverage and plan spend to date and a reminder the day of the appointment
• See cost-saving alternative medications from the plan formulary based on current prescriptions
• Show prescription phone notifications connected to the provider’s care plan
• Connect with the member’s wearable(s) health trackers to add funds to an HSA or FSA
• Connect the member to available support resources and affiliated/third-party options

You may be telling yourself, “We have that in the portal.” or “We email that vendor solution to our members.” Yes, the abyss of email and portals is all irrelevant noise when it’s not shared in the moment that matters!

None of these should wait for the member to start communication with your organization. Your team should be leading the charge with proactive nudges — push notifications, texts or emails, depending on the member’s chosen communication preferences — with robust campaigns geared toward helping guide the member toward relevant resources and plan benefits they may not know they can access.

Where does the data come from?

All these communications and strategies rely on a massive amount of member data. But this is all data you’re almost certainly collecting now through HIPAA-compliant means through everyday member interactions, such as:

• Behavioral data
• Data from provider organizations (one-off claims; pre-authorizations for a series of care that indicates the management of a chronic condition; etc.)
• Passive and ambient smartphone data
• Systems integrations, including connected health apps
• User-provided data

Active nudges and messaging strategies simply depend on you putting the power of this data to work to benefit the member and their unique healthcare needs. And this is a goal today’s healthcare consumers want to achieve from their technology and online interactions — everything from wearables and nutrition trackers to condition-specific apps and augmented reality. Integrating this data in a holistic way and translating that into discrete advice for members can be a value-added service your team provides.

Take the next step with our industry experts

There are things you can do right now to make your members’ experiences better and more meaningful and have better long-term effects on their health and wellness. Through proactive interactions and nudges to members’ mobile devices, making use of data they already provide in HIPAA-compliant ways, you can set yourselves apart from your competitors and stand out in the minds of both members and potential future members.

We offer the strategic and technical experience you need to achieve real-world, measurable results that will have positive impacts for your business. And we’re ready to put that experience to work for your team. Contact us today to discover why the 10 largest U.S. health insurers have counted on us and to learn more or to schedule a consultation with our team.