World-changing events often have a way of defining generations. For some, it’s war or economic depression. For others, it’s landing on the moon, discovering a new species, or finding a cure for Polio. The latter resonates now more than ever as we settle into the new world order and navigate the COVID-19 pandemic, forging ahead […]
Posts Tagged ‘digital’
Why Strategy Is Exactly What You Need Right Now
When many people think of the word “strategy,” they start to conjure up images of a long-term plan built around some theoretical idea that may never happen. Unfortunately, many well-intended, traditional strategies have been outdated attempts at predicting the future that were beset by the realities of market changes, bad data, and, more often than […]
Combining Online & Offline Data in Automotive – Part Two
In a previous blog post, I discussed the need and importance of combining online and offline data in the automotive industry. Now, in part two of this blog series, I will discuss some of the basic tools needed for combining online and offline data, as well as give some high-level examples of the types of […]
Can Digital Solutions Help Us Understand and Battle COVID-19?
How can we use digital technologies to combat the spread of COVID-19? To use a recent industry analogy, the virus moves along its own supply chain, from source to recipient (person to person), often with many individual cases occurring in clusters. These patterns can provide us clues as to how the virus will further propagate. […]
What Is Digital? – Part 2
In the first installment of this series, we explored the definitions of “digital” preferred by Perficient clients and other digital professionals. This episode continues our exploration into the nature of digital. We’ll look at the business benefits expected of digital, innovations associated with it, and attitudinal trends shaping investments in digital. Digital by Association In […]
What Is Digital? – Part 1
When you hear “digital,” what comes to mind? A smartphone? Your Twitter feed? Maybe this morning’s Peloton session you absolutely crushed? Or perhaps it’s live-editing a Google document with teammates in multiple time zones. Or using AI to coax meaning out of data that not long ago you thought to be worthless. Digital can be […]
Using Predictive Analytics in a Smart Factory
So you want a smart factory? Something that drives greater value by combining business processes and physical machines. Update your manufacturing processes from legacy automation to a fully connected stream of data. The solution translates a specific business problem into a data problem that can be solved with predictive analytics. Many manufacturing systems operate at […]
Data Wrangling – Comparing Three Predictive Analytic Techniques
I spend a bit of time data wrangling. I try to pay mind to what the predictive analytic technique needs. Likewise, it does things on its own too. Then again, when interpreting results, I think on it again. Worse, when I try to compare models or create an ensemble, I really need to know. So, […]
Find a Doctor Search Tool Enhances the Patients Experience
A successful Find a Doctor (FAD) search tool is incredibly important for healthcare provider and payer websites and mobile applications. Not only is it critical to lead generation for prospective new patients but is also a tool used frequently by existing patients, physicians and academics. With so many users of this tool, it is an […]
Healthcare Fundraising in the Digital Age
Non-profit hospitals are increasingly dependent on grassroots based fundraising to help meet their research and patient care goals. Digital fundraising is essential to a successful overall fundraising strategy in 2019. But the touchpoints of a digital fundraising strategy are very different from typical donor relations. As a non-profit healthcare organization, it is essential for development […]
Empowering Sales Teams in a Digital World
On June 28, I will be speaking at IRCE, the commerce industry’s biggest and most influential annual event. Sharing the stage with our client, Geriatric Medical, I’ll explore how B2B businesses can use technology to empower their sales teams and transition their operation into the digital world. In an age of eCommerce, the modern B2B […]
The Promise of the Next Generation of Digital Health
By 2022, we predict 25% of healthcare consumer interactions will be digitally executed outside of a traditional care setting; while the remaining 75% will gravitate to digitally coordinate real-time health systems. Digital Health is coming of age, bringing with it new capabilities for healthcare interactions and care delivery for consumers, patients and members, and the […]