In this episode, Kim talks with Diego Pinzon, Director of Digital Media and Content at MLS’s Atlanta United, about what it takes to double-down on engaging an already engaged fan-base and what the future of digital looks like in professional sports. Meet our Guest Diego Pinzon is the Director of Digital Media & Content for Atlanta […]
Posts Tagged ‘digital strategy’
[Podcast] What If You Didn’t Need to Be (or Even Beat) Amazon?
In this episode, Jim talks with Novella Green, Director of Digital and Customer Experience at the American Nurses Association about digitally supporting and advocating for nurses throughout the COVID19 pandemic, as well using what you have; how to educate leadership on the ‘why’s of a digital business; and how to sustain energy for digital transformations […]
[Podcast] What If Everyone Could Be a Front-line Worker?
In this episode, Kim talks with Ron Thurston – Author of the book “Retail Pride” and Host of the podcast “Retail in America” and John Gregory, Global Head of Industry for Retail at Spotify to talk about what it means to be a front-line worker in retail today and how that cohort can be tapped […]
[Podcast] What If You Don’t Know Your Customers Like You Think You Do?
In this episode, Kim talks with Andy McMillian and Janelle Estes from UserTesting.com about better operationalizing customer insights and really walk the talk of customer-centricity. We’d love to get your feedback on a “white noise” word or topic you’d like for us to cover. Send your suggestions to podcast@perficient.com. Subscribe Where You Listen Apple […]
Women in Digital 2022 – Take Aways and Real Talk
On International Women’s Day, Perficient and Adobe celebrated by co-hosting our annual Women in Digital panel with a group of accomplished digital leaders (who happen to be women) where we discussed topics ranging from career paths to prioritizing the next wave of business strategies to leadership approaches in hybrid work environments. Read the recap. At […]
[Podcast] What If Great Golf & Great Tequila Had One Thing In Common? An Interview W/PGA’s Abe Ancer
In this episode, Jim departs from our regular show to talk with Abraham Ancer, pro golfer and entrepreneur, about the intersection of business and technology, where brand, experience, and innovation are changing the way we all work and play. Listen to Abe share stories about his golf career and his tequila brand Flecha Azul, which […]
[Podcast] What If You’re Thinking About Innovation All Wrong? A Look Back On Season Three.
In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental. You’ll hear clips from: Entrepreneur and star of TV’s “Shark […]
[Podcast] What If You Could Measure Everything That Matters? An Interview With Google’s Neil Hoyne
In this episode, Jim talks with Neil Hoyne, Google’s Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer. We’d love to get your feedback on […]
[Podcast] What If You Could Make Employee Experience Part of Your Customer Experience?
In this episode, Kim talks with Chris Echelmeier, Senior Director in the the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders […]
Your Guide to Healthcare Personas
Do you wonder why patients don’t engage more with your website? Why they download but never use your app? Why they didn’t react to your campaign? Consider this: perhaps the experiences you’re building aren’t addressing your audience’s true concerns or emotions. Through our work with health systems around the country, we see this disconnect often. […]
[Podcast] What if the key to digital success is getting back to basics? An Interview With Alan Hart.
In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. We’d love to get your feedback on a “white noise” word or topic you’d like for […]
Listen To Mark Cuban Break Down NFTs and How the Dallas Mavericks Use Them To Create Fan Value
I was super excited when I first heard that Perficient’s Jim Hertzfeld and Kim Williams-Czopek were interviewing Mark Cuban, the owner of the Dallas Mavericks, Shark Tank host and investor, and entrepreneur, on their What If So What? podcast. Not entirely surprising, but Cuban said more people probably know him as the “Shark Tank guy” […]