digital strategy Articles / Blogs / Perficient https://blogs.perficient.com/tag/digital-strategy/ Expert Digital Insights Mon, 09 Dec 2024 18:14:13 +0000 en-US hourly 1 https://blogs.perficient.com/files/favicon-194x194-1-150x150.png digital strategy Articles / Blogs / Perficient https://blogs.perficient.com/tag/digital-strategy/ 32 32 30508587 Perficient Recognized in The Forrester Wave™: CX Strategy Consulting Services, Q4 2024 https://blogs.perficient.com/2024/12/09/perficient-recognized-forrester-wave-cx-strategy-q4-2024/ https://blogs.perficient.com/2024/12/09/perficient-recognized-forrester-wave-cx-strategy-q4-2024/#respond Mon, 09 Dec 2024 18:11:24 +0000 https://blogs.perficient.com/?p=372892

Perficient Recognized in The Forrester Wave™: Customer Experience Strategy Consulting Services, Q4 2024

Perficient is proud to be included as a “Contender” in The Forrester Wave™: Customer Experience (CX) Strategy Consulting Services, Q4 2024 report. We were one of a set of only twelve organizations to be included in the report.

Forrester used extensive criteria to determine placement, including customer research, proprietary data offerings, and innovation.

To us, this placement shows our continued growth in CX Strategy Consulting services over the last year, as we previously were included among 31 organizations in The Forrester Customer Experience Strategy Consulting Services Landscape, Q2 2024 report.

We believe CX strategy capabilities and experience are at the heart of the report. With brands stretching across digital and physical properties, building an omnichannel customer experience can seem daunting. Partnering with an experienced consulting partner provides a strategic and custom approach, enabling organizations to implement digital transformation that activates and engages their customers at every touchpoint, while meeting and exceeding customer expectations.

Across all industries, customers expect positive omnichannel experiences, and brands that fall short of these expectations will not only miss out on current revenue, but also risk future sales due to negative perception and reputation challenges.

Digital Transformation Focused

Perficient believes its inclusion is a testament to our expertise leveraging digital capabilities to build seamless, personalized, and satisfying customer journeys.

According to the Forrester report, “Perficient is a good fit for organizations that want to center their CX strategy on a digital transformation.”

Our CX Strategy work empowers clients to make informed decisions about investing in and implementing solutions across both digital and non-digital channels. We also offer many types of services that are not specific to digital delivery. These include consulting on CX operations, governance, goal setting, team training and customer empathy development. These activities are designed to foster the growth and maturity of our clients’ organizations so they can serve their customers more effectively.

As the Forrester report mentions, “Reference customers praised Perficient’s flexibility and its willingness to be a true partner working alongside their employees.”

Perficient’s Strategic Partnership Approach

Our strategists employ a strategic formulation approach, Perficient’s Envision Framework, to help clients get to the future fast, using three cumulative phases: Insights, Ideas, and Investment. It’s how we help clients rapidly identify opportunities, define a customer-focused vision, and develop a prioritized roadmap to transform their business.

Do you know how ready your company is to create, deliver, and sustain exemplary customer experiences? Learn more about Perficient’s five-week CX IQ jumpstart that will help you highlight priorities, create strategic alignment, and guide decisions about where and how to improve CX.

 

 

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Perficient Included in IDC Market Glance: Digital Business Professional Services Report https://blogs.perficient.com/2024/10/28/perficient-included-in-idc-market-glance-digital-business-professional-services-report-q324/ https://blogs.perficient.com/2024/10/28/perficient-included-in-idc-market-glance-digital-business-professional-services-report-q324/#comments Mon, 28 Oct 2024 14:38:00 +0000 https://blogs.perficient.com/?p=370407

Today’s digital landscape is dynamic. It favors speed over size, agility over efficiency, and cross-functional collaboration over rigid structures. You must be prepared to adapt and scale your teams as priorities shift. Moving forward requires a comprehensive digital strategy that outlines the capabilities, agility, and alignment needed to stay ahead of digital disruption.

IDC Market Glance: Digital Business Professional Services, 3Q24

Perficient is thrilled to be included in the Technology Transformation Dominant consultancy category in the latest IDC Market Glance: Digital Business Professional Services report (doc #US51480824, September 2024). IDC defines digital business professional services as “the project-based services applied toward the creation of digital business capabilities”.

We believe Perficient’s inclusion in this report reflects our expertise in delivering end-to-end technology transformations to enhance business outcomes for our clients.

Scale Technology Strategies to Enable Business Change

Our strategists use an approach that emphasizes time to value. We’ll help you develop a technology roadmap that aligns closely with strategic, organizational goals – a plan that’s ready to deliver at the speed and scale your business requires. We believe our inclusion in this report is a testament to our expertise in delivering top solutions to maximize business outcomes for our clients.

The future of digital professional services lies in technology transformation. This transformation goes beyond merely implementing tools. These tools guide organizations forward, enabling real-time changes to compete effectively and operate efficiently. With the right technology, businesses can thrive, and today’s IT leaders find themselves responsible for much more than technical execution. Through platforms like Envision Online, we’ll help you rationalize, integrate, modernize, scale, and migrate systems to support your business’s evolving needs.

To learn more about how Perficient can help you join the right side of digital disruption, visit Technology Transformation / Perficient.

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[Podcast] What if Your Assembly Line Was Replaced by Lines of Code? An interview with Kevin Espinosa https://blogs.perficient.com/2024/07/31/technology-in-manufacturing-kevin-espinosa/ https://blogs.perficient.com/2024/07/31/technology-in-manufacturing-kevin-espinosa/#respond Wed, 31 Jul 2024 11:00:38 +0000 https://blogs.perficient.com/?p=366596

In our latest “What If? So What? episode, we sit down with Kevin Espinosa, a seasoned digital strategist with a rich background in the industry, to look at how technology is impacting the manufacturing industry. Kevin’s journey from an electrical engineer to a digital marketing expert provides a unique perspective on the evolving landscape of the industry.

The conversation highlights three major challenges facing manufacturers today: ongoing supply chain issues, inflation impacting the cost of goods, and a significant labor shortage. Kevin emphasizes the transformative power of connected products and the Internet of Things (IoT) in addressing these challenges.

Jim and Kevin also discuss the role of artificial intelligence and data analytics in optimizing manufacturing processes. From predictive maintenance to improved safety measures, these technologies are revolutionizing the factory floor.

As we navigate a new era of manufacturing, it’s clear that digital transformation is not just a buzzword – it’s a necessity.

Listen now on your favorite podcast platform or visit our website.

 

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Meet our Guest

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Kevin Espinosa, Director of Strategy and Transformation at Perficient

Kevin Espinosa is a seasoned professional in the manufacturing industry. He worked at Caterpillar Inc. for 33 years, holding many positions, including digital marketing product owner, where he was responsible for the implementation, development, and support of Caterpillar’s digital marketing ecosystem. He has extensive experience in brand/partner strategy, digital transformation, and operations.

Connect with Kevin

 

Meet the Host

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient.

For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Connect with Jim:

LinkedIn | Perficient

 

 

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[Podcast]What If Semiconductors Were Gone for Just One Day? An Interview with Carolyn Henry of Intel https://blogs.perficient.com/2024/07/17/semiconductors-gender-equity-carolyn-henry/ https://blogs.perficient.com/2024/07/17/semiconductors-gender-equity-carolyn-henry/#respond Wed, 17 Jul 2024 11:00:17 +0000 https://blogs.perficient.com/?p=365836

In our latest episode of “What If? So What?”, we dive deep into the world of semiconductors and the cutting-edge innovations being made at Intel. Host Jim Hertzfeld sits down with Carolyn Henry, vice president and general manager of America’s regional marketing at Intel, to explore the indispensable role of semiconductors in our daily lives. From the devices we rely on to the transformative power of AI, Carolyn shares fascinating insights into how Intel is shaping the future.

But the conversation doesn’t stop there. Carolyn also discusses a topic close to her heart: gender equity in tech. She discusses the significant economic and innovative benefits of diverse teams and the urgent need to accelerate progress towards gender parity. With a mix of humor and candor, Carolyn provides actionable advice for parents and leaders alike to support and promote gender equity.

Don’t miss this engaging episode filled with forward-thinking ideas and practical takeaways! Tune in now and subscribe to stay updated with our thought-provoking discussions.

Listen now on your favorite podcast platform or visit our website.

 

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Meet our Guest

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Carolyn Henry Vice President and GM of Americas Regional Marketing at Intel

Carolyn oversees marketing for Intel across Canada, the U.S., and Latin America. With nearly 20 years of experience, Carolyn has led various marketing and content development initiatives, including roles at IBM and BMC Software. She holds a B.A. from Connecticut College, a Master’s in Technical Communications from Northeastern University in Boston, certificates in marketing from Northwestern University in Chicago, and a certificate in poetry from Washington University. Carolyn lives in the Bay Area, California, with her husband and young daughter, and enjoys traveling and learning new languages.

Connect with Carolyn

 

Meet the Host

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient.

For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Connect with Jim:

LinkedIn | Perficient

 

 

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[Podcast] What if You Didn’t Need People To Make Your Technology Work? https://blogs.perficient.com/2024/07/03/socio-technical-systems-in-digital-transformation/ https://blogs.perficient.com/2024/07/03/socio-technical-systems-in-digital-transformation/#respond Wed, 03 Jul 2024 11:00:31 +0000 https://blogs.perficient.com/?p=365455

In this episode of “What If? So What?” Jim talks with Bradie Speller who shares insights from his extensive career, tracing the arc of technological evolution from the dawn of personal computing to today’s high-tech environments.

Bradie discusses his early experiences at Mars Group in the 1980s, where he first encountered the transformative power of the IBM PC. He highlights a critical oversight in many organizations: the underestimation of proper training and human interaction with new technologies. Through anecdotes and historical context, Bradie illustrates how socio-technical systems — the blend of social systems and technical systems in the workplace — are pivotal for true organizational development and change management. This episode is a must-listen for anyone interested in making technology work for people, not just making people work with technology.

Listen now on your favorite podcast platform or visit our website.

 

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Meet our Guest

Bradie Speller

Bradie Speller, Change and Transformation Thought Leader and Tech Development Enthusiast

Bradie Speller is a seasoned executive with more than 25 years of experience in global strategy and transformation for Fortune 500 companies. He excels in leveraging human capital with business operational needs to drive bottom-line results for global enterprises. Bradie specializes in digital transformations, organizational restructuring, and M&A integrations, with a strong focus on diversity, equity, and inclusion.

His leadership in digital adoption and organizational change has spurred growth, streamlined productivity, and saved millions for both profit and non-profit organizations. A thought leader in change and growth strategies, Bradie is committed to philanthropy, sustainability, and poverty reduction, advising a non-profit NGO and a cleantech firm. He volunteers with Big Brothers Big Sisters, leads a radical mentoring community, and is an accomplished musician.

Connect with Bradie

 

Meet the Host

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient.

For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Connect with Jim:

LinkedIn | Perficient

 

 

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[Podcast] What If Intuition Built Your Website? An Interview With Neelima Sharma https://blogs.perficient.com/2024/06/19/retail-digital-transformation-neelima-sharma/ https://blogs.perficient.com/2024/06/19/retail-digital-transformation-neelima-sharma/#respond Wed, 19 Jun 2024 17:49:00 +0000 https://blogs.perficient.com/?p=364634

In this episode of “What If? So What?” Jim talks with Neelima Sharma, SVP of ecommerce, digital, and technology at Lowe’s about the challenges and successes of transforming the retail industry through digital innovation. Neelima highlights the importance of teamwork, trust, and a customer-centric approach in driving the company’s growth and also emphasizes the significance of personalization and building long-term relationships with customers. The conversation touches on topics such as the impact of COVID-19 on retail, the role of AI and human intuition in decision making, and the importance of accurate inventory management. The conversation provides valuable insights into the strategies and mindset required for successful digital transformation in the retail industry.

Listen now on your favorite podcast platform or visit our website.

 

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Meet our Guest

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Neelima V. Sharma,  Senior Vice President, Digital Commerce and Technology

Neelima Sharma, SVP of digital commerce and technology at Lowe’s, oversees the company’s online business and customer- and vendor-facing technologies. She enhances omnichannel experiences, core merchandising, and competitive pricing strategies. With more than 25 years of experience, Neelima has driven significant tech advancements at Lowe’s, including migrating Lowes.com to Google Cloud, and previously led Staples’ $8 billion B2B ecommerce tech division. Her career also includes impactful roles at JP MorganChase and Deloitte.

Neelima holds a bachelor’s degree in computer science from the University of Delhi and a master’s from the University of Indore. Recognized as a leader in retail technology, she was named among the Top Women in Retail Tech by Retail Info Systems in 2023 and honored as a Top Woman in Hardware & Building Supply by HBS Dealer. Neelima is an adviser to tech startups, serves on the board of Charlotte Center City Partners, and co-chairs Lowe’s Asia Pacific business resource group.

Connect with Neelima

 

Meet the Host

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient.

For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Connect with Jim:

LinkedIn | Perficient

 

 

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[Podcast] What If Your Twin Was Living In Your Computer? An Interview With Claus Torp Jensen https://blogs.perficient.com/2024/06/05/ambient-computing-digital-twins-claus-jensen/ https://blogs.perficient.com/2024/06/05/ambient-computing-digital-twins-claus-jensen/#respond Wed, 05 Jun 2024 15:11:34 +0000 https://blogs.perficient.com/?p=363959

In the latest episode of “What If, So What?” we are joined by Claus Torp Jensen, a pioneer in the realm of digital transformation. Claus, who has extensive experience in roles including chief architect and chief digital officer at companies like IBM and CVS, shares invaluable insights into the evolving technologies of ambient computing and digital twins.

Ambient computing, as Claus describes, is about creating a seamless integration of technology into our daily lives. It’s not just about smart devices but about creating an environment where technology acts as a personal life assistant –silent yet proactive. Claus explains how this technology is not just futuristic but is already embedded in various industries, enhancing operational efficiency and personalizing user experiences.

Digital twins, on the other hand, offer a digital representation of physical systems, providing businesses with critical data to predict future scenarios and effectively plan for them. This technology, Claus says, can transform industries by offering a blueprint for decision-making and preemptive action.

Join us as Claus Torp Jensen explains these concepts using real-world examples and discusses the broader implications for industries and personal lifestyles alike. If you’re interested in how technology is subtly yet significantly transforming our world, this episode is a must-listen.

Listen now on your favorite podcast platform or visit our website.

 

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Meet our Guest

Claus Torp Jensen

Claus Torp Jensen, Chief Storyteller and Digital Transformation Leader

Claus Torp Jensen is a technologist turned chief storyteller and digital transformation leader. As a proactive change agent, he has expanded his horizons by working across two countries and three diverse industries. Driven by a commitment to purpose and real-world impact, his non-linear career path is fueled by opportunities to enact positive changes —enhancing teams, processes, technology, and business operations.

A lifelong learner with a deep-seated passion for healthcare, research, and education, Claus actively contributes as a speaker, and mentor and has authored the books “Whole Person Care for Dummies” and “Digital Transformation for Dummies”. Outside of his professional pursuits, he cherishes traveling with his family, exploring new cultures, and gaining global perspectives.

Connect with Claus

 

Meet the Host

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient.

For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business. More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Connect with Jim:

LinkedIn | Perficient

 

 

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[Podcast] The Rundown: 5 Technologies You Didn’t Know You Needed https://blogs.perficient.com/2024/05/22/2024-tech-trends-mike-kosiek/ https://blogs.perficient.com/2024/05/22/2024-tech-trends-mike-kosiek/#comments Wed, 22 May 2024 12:00:36 +0000 https://blogs.perficient.com/?p=363310

In a world where technology evolves at lightning speed, staying ahead of the curve is not just important— it’s essential. In the latest episode of our “What If, So What?” podcast we dive deep into the tech trends reshaping industries in 2024. Join our host, Jim Hertzfeld, as he sits down with Mike Kosiek, a visionary technology product director from a Fortune 100 retailer, to explore the innovations that will define the next decade.

From Theory to Application

Mike brings a unique perspective to the table, blending deep industry knowledge with practical insights. The episode covers a range of transformative technologies, from the expanding capabilities of augmented reality to the revolutionary potential of blockchain across global supply chains.

Why Listen?

Whether you’re a tech enthusiast or a business leader, the conversation provides insights into how emerging technologies can drive significant growth and efficiency. Mike’s expertise in product incubation illuminates not just “the what” of these technologies but also ” the how” of integrating them into everyday business and our personal lives.

Whether you’re looking to enhance your personal knowledge or guide your organization through upcoming tech shifts, this episode is a must listen.

Listen now on your favorite podcast platform or visit our website.

 

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Meet our Guest

Michael Kosiek

Mike Kosiek, Technology Product Director at a Fortune 100 Retailer

Mike Kosiek is a leader in digital product incubation and strategy based in greater Minneapolis-St. Paul, Minnesota. Known for his customer-centric approach to technology, Mike brings extensive retail experience to his role. He thrives on guiding his team as it transforms bold, innovative ideas into tangible outcomes. Creative and passionate about emerging technologies, he is dedicated to empowering his team to excel and is committed to enhancing his storytelling skills.

Outside of his professional life, Mike is a busy partner and father of three. He stays active, enjoys the outdoors, and co-hosts a golf and fantasy sports podcast titled “Reading the Green.”

Connect with Mike

 

Meet the Host

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.

More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Connect with Jim:

LinkedIn | Perficient

 

 

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[Podcast] What if You Could Be as Customer Obsessed as a Retailer? An Interview With James Hannis https://blogs.perficient.com/2024/05/01/healthcare-innovation-james-hannis/ https://blogs.perficient.com/2024/05/01/healthcare-innovation-james-hannis/#respond Wed, 01 May 2024 15:30:58 +0000 https://blogs.perficient.com/?p=362302

As healthcare continues to evolve, it finds unexpected inspiration in other industries. In our latest podcast, James Hannis of Cardinal Health reveals how a retail perspective can revolutionize patient care in the digital age.

James has a rich background in retail and discusses how this experience is invaluable in his current role. He highlights the importance of speed – a cornerstone of retail – and how it can elevate the patient experience in healthcare. From navigating complex persona-based marketing to ensuring rapid service delivery, James unpacks the potential of a retail mindset to make healthcare more responsive and personal.

This episode also touches on the nuances of personalization within the privacy constraints of the healthcare industry and the digital hurdles that come with a traditional, B2B-focused business.

Connect with James Hannis, Chief Architect – Customer Engagement and Enterprise Solutions

Connect with Jim Hertzfeld, Vice President of Strategy

Listen now on your favorite podcast platform or visit our website.

 

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Meet our Guest

James Hannis, Cardinal Health

James Hannis, Chief Architect – Customer Engagement and Enterprise Solutions

James Hannis, the chief architect at Cardinal Health since 2015, is a visionary IT executive known for his work in multi-channel retailing. With a rich background from Comdata, Ascena Retail Group, and Express, he has a track record of driving innovation and building high-performing tech teams. At Cardinal Health he has been instrumental in making healthcare solutions more accessible and personalized, leading customer engagement and corporate solutions, and navigating the evolving healthcare landscape. His dynamic leadership and dedication to people development have propelled the company into a new era of technology capability.

Connect with James

 

Meet the Host

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.

More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Connect with Jim:

LinkedIn | Perficient

 

 

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[Podcast] What if Your Commute Could Change the World? An Interview With Keith Tomatore https://blogs.perficient.com/2024/04/17/ev-customer-journey-podcast/ https://blogs.perficient.com/2024/04/17/ev-customer-journey-podcast/#respond Wed, 17 Apr 2024 15:24:45 +0000 https://blogs.perficient.com/?p=361755

In this episode of “What If? So What?” Jim sits down with Keith Tomatore, a seasoned automotive industry veteran and leader of Perficient’s automotive practice. Together, they embark on a journey into the electrifying future of the automotive industry.

Keith shares his unique journey from his start at Swiss Army Brands to spearheading digital transformation in the automotive industry, emphasizing the importance of customer connection and innovative thinking. The conversation covers the driving forces behind automotive electrification, the state of the industry, and the significant impacts on OEMs, suppliers, dealers, and consumers alike.

With a special focus on Perficient’s comprehensive study around electrification, Keith unveils startling geographic disparities, evolving consumer behaviors, and strategic insights for stakeholders navigating this shift.

For more insights on automotive electrification visit: Automotive Electrification / Perficient

Connect with Keith “KT” Tomatore

Connect with Jim Hertzfeld, Area Vice President of Strategy

Listen now on your favorite podcast platform or visit our website.

 

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Meet our Guest

Keith Tomatore

Keith Tomatore, Global Automotive Lead

Connect with Keith “KT” Tomatore

Connect with Keith “KT” Tomatore

Meet the Host

Jim Hertzfeld

Jim Hertzfeld is Area Vice President, Strategy for Perficient. For over two decades, he has worked with clients to convert market insights into real-world digital products and customer experiences that actually grow their business.

More than just a strategist, Jim is a pragmatic rebel known for challenging the conventional and turning grand visions into actionable steps. His candid demeanor, sprinkled with a dose of cynical optimism, shapes a narrative that challenges and inspires listeners.

Connect with Jim:

LinkedIn | Perficient

 

 

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Keith Wolf Leverages His Design Expertise to Create Impactful, Strategic Digital Experiences https://blogs.perficient.com/2024/02/01/keith-wolf-leverages-his-design-expertise-to-create-impactful-strategic-digital-experiences/ https://blogs.perficient.com/2024/02/01/keith-wolf-leverages-his-design-expertise-to-create-impactful-strategic-digital-experiences/#respond Thu, 01 Feb 2024 16:00:21 +0000 https://blogs.perficient.com/?p=355245

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In the ever-evolving landscape of digital, Keith Wolf is not only a Director in our Digital Strategy practice but also a strategic veteran. Prior to joining Perficient, Keith founded and operated a digital innovation firm in Minneapolis, Minnesota. He leveraged his creative background and served as the company’s Chief Creative Officer for more than two decades. During this time, Keith was instrumental in helping Fortune 100 companies ignite innovation through digital exploration and experience design. His motto at the time was “We can’t do everything, but we can do anything.” 

In recent years, as most companies are reaching digital maturity, Keith was driven to apply his expertise on a global scale with end-to-end capabilities. Naturally, Keith’s curiosity drew him to Perficient, a global consultancy that delivered technology and experience, both of which are equally important in the world of Digital. 

Mirroring his career journey, Keith stated that, “Strategy must constantly evolve.” With nearly three years at Perficient, Keith inherently leverages his industry knowledge to unveil and deliver unparalleled strategic value to clients. Continue reading to learn more about Keith, his design expertise, and what he does to create impactful digital experiences. 

Describe your current role. What does a day in the life look like?  

In my day-to-day as a digital strategist, I work across our portfolio to bring strategic digital perspectives and insights into experience opportunities. I work closely with the Managing Director of Experience Design (XD), Erin Rushman, to support the growth of the customer experience (CX) strategy across Perficient.  

How do you successfully approach collaboration with cross-functional teams and stakeholders? 

I think of collaboration as 80% listening and 20% doing. Some people think it’s about their voice being heard, but I think it’s about listening, considering multiple angles of diverse thinking, and using these perspectives to develop better solutions. When we deliver solutions across multiple business units, the solution is more well-rounded. It has our best experts looking at it from different angles, and that solution is naturally more immersed in our expertise. 

What does it mean to you that Perficient was named a Major Player in the IDC MarketScapes: Worldwide Experience Design Services and Worldwide Experience Build Services 2023-2024 Vendor Assessments?  

We have some of the smartest people in consulting at Perficient, and it’s important we’re able to share the breadth and depth of our brand on a broader scale. I think our position as a Major Player in these Worldwide IDC MarketScapes is instrumental in ensuring our story is told comprehensively, and I believe it demonstrates our ability to excel among end-to-end consultancies across the world. Beyond this, I think our position as a Major Player underscores Perficient’s extensive global reach and emphasizes our commitment to digital experience as a crucial factor in differentiating our clients’ strategies. 

How do you feel our Global Innovation and Industry Centers are beneficial to our clients?  

I think our customers expect global reach, meaning global in the translation of concepts, but also the ability to reach multiple geographies for delivery. These Industry and Innovation Centers enable us to do business in multiple geographies and provide a space for customers to meet Perficient team members in person, solve problems, and create solutions efficiently, all with global reach and depth.  

Can you explain why a consumer-driven mindset is pivotal when it comes to design?  

Perficient prioritizes a consumer-driven methodology, which allows us to see problems through the lens of the customer to better meet their individual needs. These investments grow our clients’ businesses by better meeting the needs of their customers. Many organizations think about design through the lens of their business, solving solutions they think their customers will use, but when they get to market, they find that their customers aren’t satisfied or engaged.  

What makes you so passionate about design, and what led you to pursue a career in Experience Design?  

I like to say, “Design isn’t an outcome, design is a process.” When you think about design as a process, there’s value in that process, whether we’re solving a problem that may exist, closing a gap that a customer has in their experience, or identifying new ways a brand can deliver value. This comes through understanding where an opportunity is and creatively problem-solving, which is what gets me excited about design.  

Where do you see the future of experience design heading, and are there emerging technologies or concepts that you think will shape the future of the field?  

I’m a true believer that most organizations have heavily invested in IT infrastructure, and I believe their next investment will be in CX. When I say that, I mean the design of the customer experience and the process of a consumer-driven design. I believe XD’s future lies in its evolution through robust processes, offering numerous advantages along the way.  

One notable advantage, for example, is the utilization of Generative AI, which enables the creation of highly personalized solutions. Various technologies are aiding us in refining concepts and ideas, whether it’s within our Industry and Innovation Centers or through the exploration of new and emerging technologies. I think the future of CX is bright, and Perficient is ready. 

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How do you adapt your design strategies to keep up with the evolving landscape of technology and user expectations?  

This is something I feel a lot of customers struggle with. I think it ultimately boils down to the organizational mindset and prioritizing the delivery of experiences through an iterative approach. If customers aren’t thinking about their experiences in this agile and iterative way, they’ll quickly fall behind. 

How have you personally helped advance Perficient’s business during your career here?  

To continue Perficient’s growth trajectory, I believe we have to build our future on the foundation of our past. I work to inject creativity and portray the value of our ideas into every pursuit and delivery I touch. We must create new foundations in our product to add creative value to our foundations of technology and implementation. This is something especially important as it relates to CX and ensuring we create engaging experiences that connect with customers.   

What advice would you offer to someone starting a career at Perficient?  

Network. Network. Network. Make a conscious effort to get to know those around you, but also those who may be more distant. Having a broad understanding of how Perficient is consistently delivering value to our customers will help you shape your role individually. We’re all a part of something bigger than ourselves at Perficient. We have so many smart and interesting people that if you’re not reaching out, you aren’t growing. 


SEE MORE PEOPLE OF PERFICIENT  

It’s no secret our success is because of our people. No matter the technology or time zone, our colleagues are committed to delivering innovative, end-to-end digital solutions for the world’s biggest brands, and we bring a collaborative spirit to every interaction. We’re always seeking the best and brightest to work with us. Join our team and experience a culture that challenges, champions, and celebrates our people.  

Visit our Careers page to see career opportunities and more!  

Go inside Life at Perficient and connect with us on LinkedIn, YouTube, Twitter, Facebook, TikTok, and Instagram. 

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Perficient Achieves 35 Analyst Report Inclusions in 2023 – 22 Highlighting Our Second Half Success https://blogs.perficient.com/2023/12/28/perficient-achieves-35-analyst-report-inclusions-in-2023-22-highlighting-our-second-half-success/ https://blogs.perficient.com/2023/12/28/perficient-achieves-35-analyst-report-inclusions-in-2023-22-highlighting-our-second-half-success/#respond Thu, 28 Dec 2023 21:18:39 +0000 https://blogs.perficient.com/?p=352519

At Perficient, we revolutionize the world’s leading brands, how they engage with their customers, and propel their business forward. Our global footprint across the U.S., Latin America, and India empowers us to redefine excellence throughout the industry.

Behind these transformative journeys are our thousands of skilled strategists and technologists, each individually equipped with a wealth of expertise. We believe in the power of collaboration at Perficient, and our thought leaders work together to cultivate connections with global industry analysts across Forrester, Gartner, IDC and more.

In 2023, we’ve adapted, thrived, and secured 35 analyst report inclusions – 22 highlighting our success in the third and fourth quarters. Continue reading to learn more about Perficient’s most noteworthy successes in the second half of 2023.

Analystrelations Dec23 1small (1)Perficient Named a Major Player in IDC MarketScapes for Experience Build and Design Services

Perficient has been named a Major Player in the IDC MarketScape: Worldwide Experience Build Services 2023–2024 Vendor Assessment and IDC MarketScape: Worldwide Experience Design Services 2023–2024 Vendor Assessment reports. These IDC MarketScapes highlight leading global providers of experience build and experience design services, offering a framework for organizations to compare vendors based on their product and service offerings, capabilities, strategies, and current/future market success factors.

Jim HertzfeldIt’s an honor to be recognized as a Major Player in these IDC MarketScape reports, as we believe this distinction is a testament to Perficient’s global breadth and depth and highlights our focus on digital experience as a key differentiator for our clients’ strategies. As a trusted partner in the experience build and design space, Perficient delivers expertise in personalization, data and analytics, service design, and product design. Our industry experience, real-world innovations, and intellectual property, such as Envision Online, transforms our clients’ organizations and provides enhanced experiences for all users.”

Jim Hertzfeld, principal of digital strategy, Perficient

READ MORE: Perficient Named a Major Player in Two Global IDC MarketScape Reports

The IDC MarketScape for Experience Build Services notes, “As an independent digital experience agency, Perficient combines business and technology transformation capabilities including a robust collection of supporting assets and tools, with a focus on the design and build of customer experiences.”

The IDC MarketScape for Experience Design Services outlines that Perficient’s network of global innovation centers “aim to foster creativity, experimentation, collaboration, and continuous improvement among clients, and encourage the development of cutting-edge technologies and solutions.”

Highlighting Perficient in Forrester Landscape Reports

Perficient was listed in The Commerce Services Landscape and The Digital Transformation Services Landscape in Q3 2023, and our geographic focus in four regions – North America, Europe, Middle East & Africa, Asia Pacific, and Latin America – was recognized in the Digital Transformation Services report. As a dynamic, global organization, we believe that with our cohesive integrated strategy, we can deliver from any of our geographic locations and bring together the best team and the best value for the customer.

Q3 And Q4 Forrester Landscape Images

In addition to these Q3 inclusions, Perficient was also listed in The Application Modernization And Migration Services Landscape, Q4 2023 report, and is shown for having selected Infrastructure modernization, Applications rationalization/retirement, and Cloud-native development execution as top reasons clients engage with us. Perficient was most recently included in The Continuous Automation And Testing Services Landscape, Q4 2023 report, noting our geographic focus in North America, Asia Pacific and Latin America, which we believe is a testament to our global delivery expertise. In addition to the core business scenarios identified in the report, we are also shown for having selected Visual testing, Cloud migration testing, and IoT and embedded application testing as top reasons clients work with us. We believe these core and extended business scenarios provide insight into Perficient’s comprehensive testing capabilities.

LEARN MORE: Perficient’s Quality Assurance and Test Automation Services

Perficient Experts Contributing to Forrester Research

2023 Forrester Quote2 Judah TiceThroughout 2023, Perficient experts have been quoted in numerous Forrester reports, contributing insights and diverse industry expertise, spanning areas such as accessibility, healthcare, and developer experience. One colleague was quoted in Forrester’s report, Five Levers Of Developer Experience For Developers, providing insights on how teams can establish best practices for communication. In addition to this Forrester quote, Perficient was listed as a company interviewed for all four reports in this series of research: Five Levers Of Developer Experience For Developers, Developer Advocates, Vendors, and Leaders.

We also had two of Perficient’s healthcare experts quoted in Forrester’s Clinician Technology Adoption Hinges On A Clinician-Centered Strategy report. Priyal Patel MHA, director and healthcare strategist emphasized, “When you don’t have a strategy, technology doesn’t do what it needs to do. You can have the most amazing technology, but if you don’t implement it correctly with the right strategy, or create the necessary change management to support it, it won’t work.Kristina Kaufmann MS RN, lead business consultant agreed, pointing out the importance to “Connect the dots between different units. If you have different units doing different things, you cannot scale. They need to talk.

READ MORE: Perficient Mentioned in Two Forrester Reports on Tech-Enabled Clinician Experiences

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Marybeth Wrabel, senior solutions architect, was quoted in Forrester’s Health Plans Can Reach New Heights (And Connections) In Digital Member Engagement report emphasizing that healthcare consumers seek providers who create seamless experiences.

Why would members spend time engaging with their health plan if they don’t see the benefit in doing so?”

An Honorable Mention in a Gartner® Magic Quadrant™

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Perficient was notably included as an Honorable Mention in the 2023 Gartner® Magic Quadrant™ for Cloud ERP Services for Service-Centric Enterprises, published November 20, 2023. We believe this recognition is a testament to our innovation in the Cloud ERP landscape, underscoring our commitment to delivering exceptional solutions.

In addition to this accolade, Perficient was also included in various Gartner® Toolkits, which are designed to assist enterprise leaders with the vendor selection process. Most recently, Perficient was included in the Gartner® Toolkit: Vendor Identification and Selection Guide for AI and Data and Analytics (D&A) Service Providers, published October 18, 2023. Perficient’s experts help clients transform data and integrate AI to unlock actionable business insights, and we believe this Toolkit inclusion confirms our ability to deliver these transformative results.

Elevating Perficient’s Presence in the Global Analyst Community

Beyond the reports highlighted in this blog, we’ve had several additional report inclusions from Forrester, Gartner and IDC that fuel our expanding presence and influence within global analyst communities. Visit our Analyst Coverage page to see additional 2023 inclusions and to stay up to date with future mentions that exemplify Perficient’s prominent position in the industry.

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