It’s only been about 25 years or so since Jeff Bezos was selling books out of his garage for a small company known as Amazon.com. Over the next two decades, Amazon and other retailers have gone through many shifts in business, and the most recent is a shift to a more microservice-based architecture. Monolith Architecture […]
Posts Tagged ‘digital maturity’
How Salesforce Marketing Cloud Helps You Personalise Marketing at Scale
What is the most important objective of a business? The importance of customer experience and the role of marketing technology. According to Salesforce’s recent State of Marketing 2020 report, 69% of customers now expect connected experiences. Leading research into MarTech today concludes that quality CX has three core elements: Personalised, proactive and unified marketing. A […]
Why and How Raising Digital Maturity is the Goal of Digital Transformation
Many people have tried to sum up what “digital transformation” means. For the most part, it’s defined as using digital technologies to create or modify processes, culture, and customer experiences to be more effective and competitive. However, this definition doesn’t address how to measure the effectiveness of a business’ efforts to digitally transform itself, nor […]
What We Learned From Cyber Week 2020
Over this past year, we have seen a great amount of customer influence introduced and reinforced with our online commerce experiences. Digitalization of online shopping experiences is at the greatest it has ever been, especially the emphasis on creating a safe and exceptional space for customers to shop. I recently participated in IBM’s live webinar […]
Join Us at PIMpoint Digital 2020
As a proud inRiver partner with years of expertise in the product information management field, Perficient is proud to announce our sponsorship and involvement with inRiver’s PIMpoint Digital 2020. Join us for the event on October 5-9, 2020 to learn and understand the value of ecommerce and the benefits of utilizing product information management (PIM) systems for your business. Attendees will hear from industry leaders, keynote speakers, partners, and customers who want to […]
Canada lags behind U.S. in digital transformation, study finds
Many U.S. businesses still have miles to go on their digital transformation journeys, but Canadian businesses appear to lag even further behind. According to research by International Data Corp., just over 2 percent of Canadian businesses surveyed on digital transformation readiness considered themselves “digital disruptors” – aggressively exploiting digital technologies and innovating to create new […]