Perficient Recognized in The Forrester Wave: Customer Experience Strategy Consulting Services, Q4 2024

Perficient is proud to be included as a “Contender” in The Forrester Wave: Customer Experience (CX) Strategy Consulting Services, Q4 2024 report. We were one of a set of only twelve organizations to be included in the report.

Forrester used extensive criteria to determine placement, including customer research, proprietary data offerings, and innovation.

To us, this placement shows our continued growth in CX Strategy Consulting services over the last year, as we previously were included among 31 organizations in The Forrester Customer Experience Strategy Consulting Services Landscape, Q2 2024 report.

We believe CX strategy capabilities and experience are at the heart of the report. With brands stretching across digital and physical properties, building an omnichannel customer experience can seem daunting. Partnering with an experienced consulting partner provides a strategic and custom approach, enabling organizations to implement digital transformation that activates and engages their customers at every touchpoint, while meeting and exceeding customer expectations.

Across all industries, customers expect positive omnichannel experiences, and brands that fall short of these expectations will not only miss out on current revenue, but also risk future sales due to negative perception and reputation challenges.

Digital Transformation Focused

Perficient believes its inclusion is a testament to our expertise leveraging digital capabilities to build seamless, personalized, and satisfying customer journeys.

According to the Forrester report, “Perficient is a good fit for organizations that want to center their CX strategy on a digital transformation.”

Our CX Strategy work empowers clients to make informed decisions about investing in and implementing solutions across both digital and non-digital channels. We also offer many types of services that are not specific to digital delivery. These include consulting on CX operations, governance, goal setting, team training and customer empathy development. These activities are designed to foster the growth and maturity of our clients’ organizations so they can serve their customers more effectively.

As the Forrester report mentions, “Reference customers praised Perficient’s flexibility and its willingness to be a true partner working alongside their employees.”

Perficient’s Strategic Partnership Approach

Our strategists employ a strategic formulation approach, Perficient’s Envision Framework, to help clients get to the future fast, using three cumulative phases: Insights, Ideas, and Investment. It’s how we help clients rapidly identify opportunities, define a customer-focused vision, and develop a prioritized roadmap to transform their business.

Do you know how ready your company is to create, deliver, and sustain exemplary customer experiences? Learn more about Perficient’s five-week CX IQ jumpstart that will help you highlight priorities, create strategic alignment, and guide decisions about where and how to improve CX.

Spurred by recent AI advances and improvements made during the global pandemic, accessibility has become an integral component to an increasingly digital-first world. Ensuring that technology is accessible for everyone should be a high priority for all digital properties.

Providing an outstanding experience for both customers and employees is crucial for business success, and directly meeting these needs opens opportunities for organizations to reach new markets and up to two billion people with disabilities.

One often overlooked aspect of creating these exceptional experiences is the procurement and implementation of accessible technologies and services. By prioritizing accessibility, organizations can foster inclusivity, boost satisfaction, and unlock the full potential of their workforce and customer base. Additionally, committing to digital accessibility better positions organizations to attract and retain the best talent. Perficient experts were recently interviewed for a Forrester article, Prioritize Accessibility In Procurement For Better CX And EX, which outlines best practices for procuring accessible technologies and services.

Accessibility Should Be a Factor in Procurement

In the report, Forrester cites 2023 data showing “that just 47% of design pros at companies that have people working on accessibility say that their organization considers accessibility when evaluating potential services or technology vendors.”  These brands are not only doing a disservice to their employees and customers, but they’re missing opportunities to provide higher-quality experiences for a large portion of the population.

“Inclusive procurement is an important dimension of effectively implementing accessibility. For organizations with the goal of winning and retaining consumers and talent, selecting a procurement service that fits your needs, culture, and accessibility objectives is more than a nice to have, it’s an imperative.”

Lisa McMichael, Senior Manager Digital Accessibility, Perficient

Accessible Procurement Elevates Experiences for Customers and Employees

Forrester outlines why high-quality experiences are beneficial to both customers and employees, stating that:

• “Accessible technology is critical for creating an inclusive and equitable workplace.
• Addressing accessibility concerns through accommodations is not enough.
• Most organizations rely on vendors to deliver components of their Customer Experience.
• Accessibility is only a competitive advantage if your vendors are also accessible.”

Learn More About Digital Accessibility

Thought leaders from Perficient’s Customer Experience and Digital Marketing practice were interviewed by Forrester while researching this article. Perficient has subject matter experts who can help organizations quickly get started on improving accessibility. Read the article here.

Whether your business is just starting its accessibility journey or seeking to enhance its current efforts, partnering with the right service provider can make all the difference. With a team of more than 125 customer experience professionals, Perficient combines data-driven insights with human-centered methodologies to maximize business impacts. Contact us to discover how our expertise can take your business to new heights.

In today’s competitive digital landscape, creating an inclusive digital accessible environment is not only a legal and moral obligation but a strategic business advantage as well. According to the World Health Organization, 16% of the global population has some type of disability; this translates further into an ROI impact, with a reported 70% of disabled users exiting a site they find challenging to navigate. When interviewed, 40% of users who experienced issues when interacting with a company’s digital experience indicated that they would visit a competitor’s site if it had better accessibility support. That last statistic targets email campaigns opened on mobile devices, but we can extrapolate a correlation with the overall user experience.

Increasing Key Metric Conversions

Accessibility is crucial in driving key metric conversions, offering substantial and measurable business benefits beyond compliance. By creating an accessible digital environment, companies can enhance user engagement, reduce bounce rates, and foster customer loyalty, contributing to higher conversion rates.

• Higher Conversion Rates: Accessible websites are more user-friendly, which can lead to higher conversion rates. Higher conversion rates are the measure of the success of any digital experience; they are the pinnacle action of how a brand wants to onboard customers. Vanity metrics, such as number of visitors, page views, etc. is great and provide value, but the key conversion translates indirectly into business value. According to a study by PayPal, sites with clear and accessible primary conversion engagement reduce friction for users. Resulting in more completed transactions.
• Reduced Bounce Rates: Similar to higher conversion rates, an accessible site retains visitors longer. Users who can navigate a site quickly and find the information they need without barriers are less likely to leave immediately. Longer time on site translates to lower bounce rates and contributes to better overall site performance and user satisfaction.
• Increased Customer Retention: The cost of retaining a customer is lower than the cost of new customer acquisition. Accessibility fosters long-term customer relationships. Users are more likely to return when they can rely on a site to meet their needs. This loyalty translates into repeat business and sustained revenue growth. Companies that prioritize accessibility often see higher customer retention rates.

The Business Value of Digital Accessibility

An ongoing accessibility plan for the digital experience provides benefits beyond just the maintained digital platform. It impacts the overall brand perception both in the digital and non-digital spaces. In short, a strong accessibility plan can influence and strengthen the customer’s perception of the brand overall.

• Expanded Market Reach: By implementing accessibility practices, businesses can tap into an underserved market segment. Referring to the statistics at the start of this article, the brand must be the competitor capturing potential business leaving non-accessible sites.
• Boosted Brand Reputation: Adopting accessibility practices not only demonstrates a commitment to inclusivity but also has the potential to enhance a brand’s reputation significantly. Companies known for their inclusive practices often enjoy greater customer loyalty and positive word-of-mouth. Brands like Apple and Microsoft are celebrated for their accessibility efforts, contributing to their robust and loyal customer bases. Imagine the growth and success your brand could achieve by following in their footsteps.
• Enhanced User Experience: Accessibility improvements not only cater to users with disabilities but also enhance usability for everyone. Features such as scalable fonts, straightforward navigation, and voice commands can significantly improve the overall user experience. For instance, video captions benefit those in noisy environments and those learning a new language. Visualize the increased customer satisfaction and loyalty your business could gain by making these simple yet impactful changes.
• Improved SEO and Increased Traffic: Accessibility features can also improve search engine optimization (SEO). While search engines do not expressly state that accessibility is a ranking factor, they do take into account engagement rates. Digital experiences that are more accessible tend to have higher user engagement, such as time on site and lowered bounce rates.
• Reduced Maintenance Costs: Accessible digital experiences generally have well-written code and markup. This facilitates upgrade paths and lowers ongoing developmental maintenance costs.

Practical Steps for Implementing Digital Accessibility

Accessibility is like any other digital marketing type of engagement in that it is an ongoing cycle of review, improvement, measurement, and repeat. The lower ongoing development costs discussed previously should be reinvested into maintaining a robust accessibility engagement. Develop actionable strategies for conducting accessibility audits, integrating accessibility into the development process, and supporting continuous improvement to ensure a brand’s digital platforms remain inclusive and user-friendly.

• Conducting Accessibility Audits: The first step in improving accessibility is understanding the current state of your digital platform. Conducting an accessibility audit using tools like Monsido and Google Lighthouse can help identify areas that need improvement and provide a roadmap for making necessary changes.
• Integrating Accessibility into the Development Process: Accessibility should be considered from the beginning of any development, not an after-thought. Including designing with accessibility in mind and ensuring all new content meets accessibility standards.Additionally, integration of accessibility practices should include anyone on staff creating and writing content.  An accessible approved style guide should be developed and enforced.
• Continuous Improvement and Monitoring: Accessibility is not a one-time project but an ongoing commitment. Regular updates and user feedback are essential for maintaining high accessibility standards. A strong partner in growth, such as Perficient, can help implement a brand’s ongoing accessibility strategy.

Investing in accessibility is a strategic move that goes beyond legal compliance. It enhances user experience, expands market reach, improves SEO, and builds brand loyalty, increasing profitability and ROI. Business managers and marketers should prioritize accessibility to maximize their digital platforms’ potential and ensure long-term success. A targeted approach to ongoing accessibility. Leveraging Digital Agencies’ expertise, such as Perficient, can help build a roadmap that provides strong ROI for the value invested.

Communication is a fundamental aspect of human connection and expression, yet for individuals with seizure disabilities, challenges in verbal communication can present significant barriers. The advent of assistive technology has ushered in a new era of possibilities, offering an array of communication aids designed to empower those facing seizure-related communication challenges. In this blog post, we’ll explore the diverse landscape of assistive technology communication aids, highlighting their transformative impact on the lives of individuals with seizure disabilities.

Understanding the Communication Challenges

Seizure disabilities, such as epilepsy, can manifest in various ways, including disruptions in speech and communication. These challenges can be especially daunting, impacting an individual’s ability to express thoughts, needs, and emotions effectively. Assistive technology communication aids serve as invaluable tools to bridge these communication gaps, providing alternative means for individuals to connect with the world around them.

Key Assistive Technology Communication Aids

1. Augmentative and Alternative Communication (AAC) Devices
   • AAC devices offer a range of solutions, from speech-generating devices to communication boards and software applications. These tools empower individuals to convey messages by selecting symbols or words on the device, facilitating both written and spoken communication.
2. Text-to-Speech Apps
   • Text-to-speech apps leverage advanced algorithms to convert typed or written text into spoken words. These apps, often available on smartphones and tablets, provide a portable and customizable communication solution for individuals with seizure disabilities.
3. Communication Apps with Symbol Support
   • Symbol-based communication apps enhance accessibility by incorporating visual symbols. Customizable layouts and symbols cater to individual preferences, providing a more intuitive and personalized communication experience.
4. Eye-Tracking Communication Systems:
   • Eye-tracking technology opens new avenues for communication by allowing users to control interfaces using eye movements. Particularly beneficial for those with limited motor function, these systems interpret eye movements for text selection, typing, and navigation.
5. Gesture-Based Communication Tools
   • Gesture-based communication tools harness hand or body movements to convey messages. By translating gestures into spoken or written words, these tools offer an innovative and interactive means of expression.
6. Communication Apps with Prediction and Word Completion
   • Apps incorporating prediction and word completion features streamline the communication process. By suggesting words or phrases as users type, these aids enhance efficiency, making communication more accessible for individuals with seizure disabilities.
7. Portable Voice Amplifiers
   • Portable voice amplifiers empower individuals to enhance the volume and clarity of their speech. Compact and wearable, these devices offer a practical solution for those who may face challenges with vocal projection.
8. Customizable Communication Boards
   • Physical communication boards with detachable symbols or pictures provide a tangible and customizable communication aid. These boards can be tailored to include symbols that resonate with the individual’s unique preferences and needs.

The Impact on Independence and Well-being

The implementation of assistive technology communication aids goes beyond facilitating communication; it directly contributes to the independence, self-expression, and overall well-being of individuals with seizure disabilities. By providing alternative means of communication, these aids empower individuals to engage more fully in social interactions, academic pursuits, and daily activities.

Assistive technology communication aids are transformative tools that break down communication barriers for individuals with seizure disabilities. By embracing these innovations, we not only enable effective communication but also cultivate a more inclusive and supportive environment. As technology continues to advance, the potential for further breakthroughs in assistive communication devices promises a future where the voices of individuals with seizure disabilities can be heard, understood, and celebrated. Let us champion these technologies and work toward a world where communication is truly accessible to all.

What is next?

In our next installment, we will delve into  Inclusive  Educational Assistive Technology and Employment Opportunities for Seizure disabilities.

For more information on why accessibility is important in general, you can check out my previous blog post here.

For further information on how In our next installment, we’ll explore the importance of captions for individuals with hearing disabilities and delve into how we can promote digital products using captions with semantic markup to enhance accessibility for those with hearing impairments.to make your product accessible to your audience, contact our experienced design experts, check out our Accessibility IQ for your website, download our guide Digitally Accessible Experiences: Why It Matters and How to Create Them, and read more from our UX for Accessible Design series.

Digital Accessibility Is Critical to Automotive UX

Automotive companies are faced with so many challenges as the industry evolves faster than ever – yet a problem that has plagued them for ages continues to stick around: accessibility. While the younger generations stay in focus as the consumers to delight with new products and services, the older generations are living longer lives and hold significant buying power. In response, OEMs, dealers, and automotive suppliers should all evaluate their offerings in the light that they could be used by someone of any age and in any life situation. In other words, these products and services need to adapt to their users, not demand that the user adapt to them.

In a discussion with Lisa McMichael, senior manager of our digital accessibility practice, I learned so much about the history of accessibility in automotive and where it can be applied in today’s exciting environment. The fact that the popular feature cruise control was originally invented by someone who really needed to to assist his driving ability is just one example of how powerful it is to be accessible and inclusive: everyone can benefit.

Above all else, take away these key things:

1. Accessibility is for everyone – we all experience different life stages, temporary or permanent situations that affect our abilities, and have different preferences.
2. Accessibility is a critical part of customer experience and proper design.
3. Accessibility is great for SEO, as it helps search engines crawl websites and also reinforces best practices that improve rankings.
4. Enforcement is coming soon from governments around the world by 2025 that global organizations must comply with or pay heavy fines, so it is strongly advised that organizations find experienced partners to improve accessibility as soon as possible.

See how your organization can get started on improving digital accessibility with our Accessibility IQ.

Flexibility is a key aspect of independence, allowing individuals to perform everyday tasks with ease. For those with flexibility challenges, assistive technologies have evolved to provide adaptive solutions, enhancing their quality of life. In this article, we’ll explore the innovative adaptive tools that are currently in use, empowering individuals with flexibility disabilities to navigate the world more efficiently.

Adaptive Utensils

Eating independently can be a challenge for individuals with limited hand or arm flexibility. Adaptive utensils offer ergonomic designs and specialized grips to make mealtime easier:

• Weighted Utensils: These utensils have added weight, making them easier to hold steady for individuals with tremors or weak grip.
• Angled Utensils: Angled handles reduce the need for wrist flexibility when lifting food to the mouth.
• Adaptive Cutlery Sets: Sets often include a variety of utensils, making them versatile for different types of meals.

Voice-Activated Devices

Voice-activated devices are becoming increasingly popular for individuals with limited mobility or flexibility:

• Smart Speakers: Devices like Amazon Echo or Google Home can control lights, thermostats, and appliances using voice commands.
• Voice-Controlled Smartphones: These phones allow users to make calls, send messages, and operate various apps through voice commands.

Page Turners

Turning the pages of a book or magazine can be a challenging task for those with limited hand dexterity. Page turners are devices designed to make reading more accessible:

• Handheld Page Turners: These devices have a rubber or plastic end that users can grip and use to turn pages.
• Foot-Operated Page Turners: Some page turners can be operated with a foot pedal, allowing hands-free page turning.

Adaptive Writing Tools

Writing can be a complex task for individuals with flexibility challenges. Adaptive writing tools provide solutions:

• Ergonomic Pens: Pens with contoured grips reduce hand strain and make writing more comfortable.
• Lap Desks: These portable desks have built-in surfaces that provide a stable platform for writing or drawing.

Environmental Control Systems

Environmental control systems help individuals with flexibility disabilities manage their surroundings with ease:

• Remote Controls: Universal remote controls can be customized for specific devices, allowing users to control TVs, lights, and other equipment from a single remote.
• Home Automation: Smart home systems like Alexa or Google Home enable voice-controlled management of lights, thermostats, and other appliances.

Adaptive tools are changing the lives of individuals with flexibility disabilities, offering solutions that promote independence and enhance daily activities. These innovative technologies not only make tasks more manageable but also contribute to increased confidence and autonomy. As assistive technology continues to advance, we can expect even more tailored and intuitive solutions that empower individuals to live life to the fullest, regardless of their flexibility challenges.

What is next?

In our next installment, we will delve into the assistive technologies for Body Structure Aids/ Promoting Comfort and Support.

For more information on why accessibility is important in general, you can check out my previous blog post here.

For further information on how In our next installment, we’ll explore the importance of captions for individuals with hearing disabilities and delve into how we can promote digital products using captions with semantic markup to enhance accessibility for those with hearing impairments.to make your product accessible to your audience, contact our experienced design experts, check out our Accessibility IQ for your website, download our guide Digitally Accessible Experiences: Why It Matters and How to Create Them, read more from our UX for Accessible Design series.

Mobility is a fundamental aspect of human independence and quality of life. For individuals with mobility challenges, assistive technologies have evolved significantly beyond traditional wheelchairs. In this article, we will explore some of the innovative mobility aids that are currently in use, offering individuals with mobility disabilities newfound freedom and opportunities.

**1. Power Wheelchairs

While traditional wheelchairs remain invaluable, power wheelchairs have advanced considerably in recent years. These motorized chairs offer enhanced mobility and accessibility:

• Customization: Users can customize power chairs with features like adjustable seating and specialized controls tailored to their needs.
• Indoor and Outdoor Use: Many power chairs are designed to navigate both indoor and outdoor environments, providing greater freedom of movement.
• Terrain Adaptation: Some models can handle uneven terrain, curbs, and slopes, enabling users to explore a wider range of environments.

**2. Mobility Scooters

Mobility scooters are versatile aids for individuals with limited mobility, particularly for those who wish to maintain their independence in outdoor settings:

• Portability: Some scooters are collapsible or disassemble for easy transportation, making them ideal for travel.
• Long Battery Life: Modern scooters often come with long-lasting batteries, providing extended usage.
• Variety of Models: There are different types of scooters, from compact models for indoor use to robust ones designed for outdoor adventures.

**3. Exoskeletons

Exoskeletons are wearable robotic devices that support and enhance the user’s mobility:

• Walking Assistance: Exoskeletons can assist individuals with mobility difficulties in standing, walking, and maintaining balance.
• Rehabilitation: They are used in rehabilitation settings to help patients regain strength and mobility after injuries or surgeries.
• Independence: For some users, exoskeletons offer a level of independence that was previously unattainable.

**4. Smart Canes

Traditional canes have also undergone a technological transformation, evolving into smart canes with advanced features:

• Obstacle Detection: Smart canes are equipped with sensors that detect obstacles and provide feedback to users, preventing accidents.
• Connectivity: Some models can connect to smartphones, sending alerts or GPS data to caregivers or loved ones.
• Enhanced Safety: These canes improve safety for individuals with visual impairments or mobility challenges.

**5. All-Terrain Mobility Devices

All-terrain mobility devices are designed for adventurous individuals who want to explore a variety of landscapes:

• Off-Roading: These devices are equipped with rugged tires and suspension systems, allowing users to venture into off-road environments.
• Beach Accessibility: Some models can navigate sandy beaches, providing access to a previously challenging terrain.
• Waterproof Designs: Waterproof models are available for users who want to explore aquatic environments.

The world of mobility aids has expanded significantly beyond traditional wheelchairs, offering a wide array of options to cater to individual needs and preferences. These innovative technologies not only provide enhanced mobility but also contribute to greater independence and quality of life for individuals with mobility challenges. As technology continues to advance, we can anticipate even more tailored and integrated solutions that empower individuals to lead active, fulfilling lives.

What is next?

In our next installment, we will delve into the assistive technologies for Flexibility Assistance/ Adaptive Tools.

For more information on why accessibility is important in general, you can check out my previous blog post here.

For further information on how In our next installment, we’ll explore the importance of captions for individuals with hearing disabilities and delve into how we can promote digital products using captions with semantic markup to enhance accessibility for those with hearing impairments.to make your product accessible to your audience, contact our experienced design experts, check out our Accessibility IQ for your website, download our guide Digitally Accessible Experiences: Why It Matters and How to Create Them, read more from our UX for Accessible Design series.

For individuals living with mobility, flexibility, and body structure disabilities, navigating the physical world can be a challenge. However, advancements in assistive technology have opened doors to greater independence, accessibility, and improved quality of life. In this article, we’ll explore the innovative assistive technologies that are currently in use to address the unique needs of individuals with these disabilities.

Mobility Aids: Beyond the Wheelchair

Mobility aids are perhaps the most recognized assistive technologies for individuals with mobility disabilities. While traditional wheelchairs remain a vital tool, modern advancements have introduced a range of innovative alternatives.

1. Power Wheelchairs: These wheelchairs are equipped with electric motors, allowing users to move effortlessly with customizable controls.
2. Scooters: Mobility scooters provide increased freedom and speed for users with limited mobility, particularly for outdoor use.
3. Exoskeletons: Wearable exoskeletons are designed to support and enhance the wearer’s mobility by assisting with movements like walking or standing.
4. Smart Crutches: These crutches incorporate sensors and feedback mechanisms to provide better stability and support while walking.

Flexibility Assistance: Adaptive Tools

Flexibility disabilities can limit a person’s ability to perform everyday tasks. Assistive technologies in this domain are designed to provide adaptive solutions.

1. Adaptive Utensils: Ergonomically designed utensils with special grips help individuals with limited hand flexibility or strength to eat independently.
2. Voice-Activated Devices: Smart speakers and home automation systems can be voice-controlled, simplifying tasks such as adjusting lights or controlling home appliances.
3. Page Turners: Devices that help individuals turn the pages of books or magazines, enabling them to read with ease.

Body Structure Aids: Promoting Comfort and Support

Individuals with body structure disabilities often require customized support to maintain comfort and functionality. Assistive technologies in this category offer tailored solutions.

1. Orthopedic Braces: These devices provide support to joints or limbs, improving stability and mobility for those with musculoskeletal conditions.
2. Customized Seating: Specialized seating systems, such as contour cushions, are designed to provide maximum comfort and support for wheelchair users.
3. Standing Frames: These frames allow individuals to change from a seated to a standing position, promoting better circulation and bone health.

Advanced Technologies: Cutting-Edge Solutions

Beyond traditional aids, advanced technologies are shaping the future of assistive solutions for mobility, flexibility, and body structure disabilities.

1. Prosthetics: Advanced prosthetic limbs now feature myoelectric sensors that respond to muscle signals, providing more natural movement.
2. Powered Mobility Devices: These devices incorporate advanced sensors and navigation systems to enhance user control and safety.
3. 3D Printing: Customizable, low-cost prosthetics and orthopedic devices are now possible through 3D printing technology.

Assistive technologies for mobility, flexibility, and body structure disabilities have come a long way, offering individuals greater autonomy and improved quality of life. As technology continues to advance, these solutions become increasingly tailored, intuitive, and integrated into daily life. The future promises even more innovative developments, ultimately working towards a more inclusive society where individuals of all abilities can thrive and lead fulfilling lives.

What is next?

In our next installment, we will delve into the assistive technologies for Mobility Aids/ Beyond the Wheelchair.

For more information on why accessibility is important in general, you can check out my previous blog post here.

For further information on how In our next installment, we’ll explore the importance of captions for individuals with hearing disabilities and delve into how we can promote digital products using captions with semantic markup to enhance accessibility for those with hearing impairments.to make your product accessible to your audience, contact our experienced design experts, check out our Accessibility IQ for your website, download our guide Digitally Accessible Experiences: Why It Matters and How to Create Them, read more from our UX for Accessible Design series.

In the realm of assistive technologies, Brain-Computer Interfaces (BCIs) stand out as one of the most revolutionary innovations. BCIs bridge the gap between the human brain and external devices, offering new horizons of communication and control for individuals with severe disabilities. In this article, we’ll explore the groundbreaking world of BCIs and their transformative potential in enhancing the lives of those with motor and speech disabilities.

Understanding Brain-Computer Interfaces

Brain-Computer Interfaces (BCIs), also known as Brain-Machine Interfaces (BMIs), are technologies that facilitate direct communication between the human brain and external devices, such as computers or robotic systems. BCIs interpret neural signals, allowing users to control devices, communicate, and interact with their environment solely through their thoughts.

How BCIs Work

Neural Signals: BCIs use sensors, typically placed on the scalp or within the brain itself, to detect and record neural signals such as electroencephalograms (EEG) or electrocorticograms (ECoG).

Signal Processing: Advanced algorithms analyze these neural signals, identifying patterns associated with specific commands or intentions.

Control: Users can then control external devices, like computer cursors, robotic arms, or communication systems, by modulating their brain activity.

Applications and Impact

The potential applications of BCIs are vast and transformative:

1. Communication: BCIs enable individuals with severe speech disabilities to communicate through text or speech synthesis systems by selecting letters or words using their brain signals.
2. Motor Control: BCIs offer mobility and independence to individuals with limited or no physical mobility by controlling wheelchairs, robotic arms, or computer interfaces.
3. Quality of Life: BCIs enhance the quality of life by allowing individuals to perform daily tasks, like turning on lights or adjusting room temperature, with their thoughts.
4. Therapeutic Use: BCIs have shown promise in neurological rehabilitation, aiding stroke or spinal cord injury patients in regaining movement and function.

Challenges and Advancements

While BCIs hold incredible promise, they also face challenges:

1. Complexity: BCIs require significant training to operate effectively, and users must adapt to the technology.
2. Invasive vs. Non-Invasive: Invasive BCIs, implanted directly into the brain, offer greater precision but come with surgical risks. Non-invasive BCIs are safer but may have limitations in terms of signal quality.
3. Communication Speed: BCIs have room for improvement in terms of communication speed, with some systems currently being slower than traditional methods.

Recent advancements in BCIs aim to address these challenges:

1. Miniaturization: Smaller and more portable BCIs are in development, making them more accessible for daily use.
2. Neural Interface Innovation: Researchers are working on novel neural interfaces, including nanotechnology-based solutions, to improve signal quality.
3. Machine Learning: Advanced machine learning algorithms are enhancing BCI accuracy and communication speed.

Brain-Computer Interfaces represent a remarkable frontier in assistive technology, empowering individuals with severe disabilities to regain control and communicate effectively through their thoughts. While challenges exist, ongoing research and development are expanding the possibilities of BCIs. With further refinement, increased accessibility, and broader adoption, BCIs hold the promise of revolutionizing the lives of those with motor and speech disabilities, unlocking new levels of independence, communication, and participation in society.

What is next?

In our next installment, we will delve into the assistive technologies currently in use for Mobility, Flexibility and Body Structure disabilities.

For more information on why accessibility is important in general, you can check out my previous blog post here.

For further information on how In our next installment, we’ll explore the importance of captions for individuals with hearing disabilities and delve into how we can promote digital products using captions with semantic markup to enhance accessibility for those with hearing impairments.to make your product accessible to your audience, contact our experienced design experts, check out our Accessibility IQ for your website, download our guide Digitally Accessible Experiences: Why It Matters and How to Create Them, read more from our UX for Accessible Design series.

As a global digital consultancy with thousands of skilled strategists and technologies across the world, we’re making a difference by transforming how the world’s biggest brands connect with customers and grow their business. We bring experience and expertise, speed and agility, and a healthy dose of pragmatism to drive businesses forward.

Collaboration is one of the driving factors to our success, and together, we’re able to contribute thought leadership to gain industry recognition from the “big three” analyst firms, Forrester, Gartner, and IDC. Continue reading to learn about Perficient’s key analyst report inclusions from the first half of 2023.

Perficient’s Expertise Noted in Forrester Reports

The first half of 2023 has provided numerous opportunities to share our capabilities, landing us quotes in three Forrester reports in just six months.

Forrester’s report Build The Business Case For Inclusive Design acknowledges an increased business focus on digital accessibility, and the need for organizations to provide inclusive products, services and experiences for employees and customers. In recent years, there has been an increase in accessibility lawsuits, making service providers that meet accessibility requirements highly sought after. As stated in the Forrester report, “Perficient says that these days, more often than not, the RFPs it responds to require that experiences conform to the Web Content Accessibility Guidelines (WCAG) at Level AA, the global standard for accessibility.”

Taking our inclusion a step further, Forrester outlines key investments for inclusive design, one being hiring costs – a point Perficient provided additional insight on in the report:
“Perficient worked with a client that brought in an accessibility leader with the experience – at leader five years is recommended – and know-how to get employees engaged and avoid common pitfalls.”

Perficient colleagues were quoted in two Forrester reports that were published in the second quarter. In the report, Understand Developer Experience To Improve Business Outcomes, the developer experience is examined in-depth. According to the report, there are numerous ways to improve the developer experience, one being “Embrace a culture of resilience in the face of mistakes.”

Judah Tice, Director of Custom Product Development

Perficient’s Judah Tice, Director of Custom Product Development was quoted in this section of the report, providing insights on recognizing mistakes as growth opportunities.
“Accepting mistakes [is vital]. You can’t act like you can’t make mistakes. As leaders, we can’t be hard with people when they do make mistakes. They need to be hands-on, making mistakes, [learning from those mistakes, and] trying again.”

Perficient’s Jim Hertzfeld, Director of Digital Strategy at Perficient is quoted in Forrester’s report The Realities Of Change Resistance To Digital Transformation, acknowledging that the value desired through transformation must be supported by organizational efforts that build trust and empathy. We believe being proactive and ensuring a team is ready, willing and able to change is key to transformational success.

Our relationships with industry analyst firms combined with the knowledge of our subject matter experts create opportunities to not only contribute to research, but allow for the potential to have these contributions quoted.

Recognizing Our Salesforce Capabilities

Salesforce is growing at a rapid pace, and people are looking for Salesforce service providers who consistently deliver quality solutions. We’ve implemented more than 3,000 Salesforce solutions that empower businesses to become more responsive, efficient, and relevant, and our Salesforce practice has received recognition from multiple analyst firms in 2023.

The first Salesforce recognition was in Forrester’s Salesforce Consulting Landscape. In this report, Perficient is listed in the small consulting partner market size segment as a technology implementor, with extended business capabilities in Salesforce Health Cloud and Salesforce Experience Cloud. With our extensive industry focus in financial services, healthcare, and manufacturing, we understand how to strategize and create impactful digital experiences through Salesforce.

Perficient was also recognized as a Salesforce system integrator partner in Gartner’s Market Guide for Partner Relationship Management Applications report. Manufacturers face unique challenges on their digital transformation journey, but we often turn those challenges into opportunities with Salesforce and related technologies. One of the ways we do this is with our Partner Relationship Management (PRM) Accelerator, which enables manufacturers to improve partner engagement and forecasting, streamline lead management, and strengthen mobile tools for real-time information capabilities.

A leading global technology research and advisory firm also recognized our Salesforce practice in a report highlighting notable Salesforce partners. The report studied Salesforce platform offerings and positioned providers based on relevant capabilities that were evaluated. We believe our inclusions in these reports are a true testament to our wide-ranging expertise in creating impactful digital experiences using Salesforce for clients and customers.

Continuing the Growth of Our IDC Partnership

We added International Data Corporation (IDC) into our mix of analyst firms last year, and we’ve already seen a number of report inclusions that showcase our capabilities. Soon following Adobe Summit 2023, IDC published its IDC Market Perspective: Adobe Summit 2023: Experience-Led Growth, Generative AI, and Content Supply Chains report where Perficient was listed as a regional partner for Adobe.

LEARN MORE ABOUT OUR AWARD-WINNING ADOBE PRACTICE

We also were in three IDC Market Glance reports in the second quarter. In the IDC Market Glance: Customer Experience Services report, Perficient was included in the IT Services Providers key market segment. According to IDC, “IT Services Providers supply services around technology advice, implementation and integration, management and support.”

The two additional IDC Market Glance reports were both commerce-focused: IDC Market Glance: Digital Commerce and IDC Market Glance: Core Commerce Layer Software and Services. In both reports, Perficient was listed as a System Integrator Services and Consultancy. IDC states, “a systems integrator designs and implements systems for digital commerce; SI services ameliorate the need for in-house talent that case stand up and engineer often complex systems composed of various commerce systems, API, and microservices.”

These inclusions showcase a variety of our offerings in addition to highlighting core capabilities.

Expanding Perficient’s Presence in the Analyst Community

Aside from the reports highlighted in this blog, there are a handful of additional report inclusions Perficient received that help contribute to our growing presence within our analyst communities. Stay up to date with Perficient’s successes and highlights on our Analyst Coverage page with upcoming reports that show how Perficient continues to stay top of mind with key industry analysts.

In today’s digital world, accessibility is no longer an afterthought but a necessity. As technology continues to advance, it becomes crucial to ensure that individuals with visual disabilities can fully participate and engage with digital content. One of the key tools that enable inclusivity for visually impaired users is screen readers. In this blog post, we’ll delve into the importance of screen reader testing and how it promotes inclusivity and ease of use for individuals relying on visual impairment.

Understanding Screen Readers

Screen readers are software applications that convert on-screen text into synthesized speech or braille output, enabling visually impaired users to navigate and interact with digital content. They serve as a vital lifeline for people with visual disabilities, allowing them to access websites, applications, documents, and other digital resources independently.

Promoting Inclusivity

Equal Access to Information

Screen reader testing ensures that individuals with visual disabilities can access and consume information on the internet on an equal footing with sighted users. By making digital content accessible through screen readers, we eliminate barriers that could otherwise exclude visually impaired users from participating in various activities, such as online shopping, education, or entertainment. Imagine not being able to book a flight, read an article, or shop online simply because the website is not screen reader compatible. Such limitations hinder individuals with visual disabilities from fully engaging with the digital world.

Independence and Empowerment

Screen readers empower individuals with visual disabilities to navigate the digital landscape independently. By allowing them to read, interact, and make informed decisions on their own, screen readers foster a sense of autonomy, enhancing their overall quality of life. Through screen reader testing, developers ensure that visually impaired users can access and comprehend the same information as sighted users, giving them the freedom to explore digital content at their own pace and on their terms.

Increased Opportunities

By optimizing digital platforms for screen reader compatibility, businesses and organizations can tap into a larger consumer base and reach a broader audience. Adhering to accessibility standards not only opens up new opportunities for engagement but also demonstrates a commitment to inclusivity and social responsibility. With an estimated 285 million visually impaired people worldwide, catering to their needs and preferences can lead to increased customer loyalty, positive brand reputation, and enhanced market reach.

Ease of Use and User Experience

Seamless Navigation

Screen reader testing ensures that visually impaired users can efficiently navigate through web pages, applications, and documents. By providing clear and concise audio descriptions of visual elements, screen readers allow users to understand the layout, structure, and content of digital interfaces. Through proper implementation and testing, developers can create a seamless navigation experience, enabling visually impaired users to move through a website or application with ease and confidence.

Accurate and Contextual Information

Through comprehensive testing, developers can ensure that screen readers accurately convey information in a way that is meaningful and relevant to the user. Proper labeling of elements, descriptive alt text for images, and logical headings contribute to a more informative and intuitive user experience. By providing contextual information, screen readers enable visually impaired users to grasp the purpose and functionality of various interface elements, making their interactions with digital content more meaningful and efficient.

User Feedback and Iterative Improvement

Screen reader testing also allows developers to gather valuable feedback from visually impaired users. By involving them in the testing process, developers gain insights into potential pain points, usability issues, and opportunities for improvement. This iterative approach helps create a more inclusive and user-centric experience. By actively seeking user feedback and addressing their needs, developers can continually refine and enhance the accessibility and usability of their digital products, fostering a culture of inclusivity and user empowerment.

Screen reader testing plays a vital role in promoting inclusivity and ease of use for individuals relying on visual impairment. By ensuring that digital content is accessible to all, we empower visually impaired users to navigate the online world independently, fostering inclusivity and equal opportunities. By incorporating screen reader testing into the development process, we not only enhance user experiences but also cultivate a more inclusive and accessible digital landscape. Let’s embrace screen reader testing as a fundamental practice, making accessibility a priority in our digital endeavors. Together, we can create a more inclusive and equitable digital future.

What is next?

In our next installment, we’ll explore the concept of visual disability and delve into how we can promote digital products for individuals with visual impairments.

For more information on why accessibility is important in general, you can check out my previous blog post here.

For further information on how to make your product accessible to your audience, contact our experienced design experts, check out our Accessibility IQ for your website, download our guide Digitally Accessible Experiences: Why It Matters and How to Create Them, read more from our UX for Accessible Design series.

In the realm of digital accessibility, landmarks and correct markup serve as the backbone of an inclusive and user-friendly web experience. By understanding the significance of landmarks and implementing them with proper markup using  HTML and ARIA (Accessible Rich Internet Applications), we can ensure that websites and applications are accessible to all individuals, regardless of their abilities. In this article, we will delve into the importance of landmarks, explore their role in digital accessibility, and learn how to utilize them effectively through HTML and ARIA attributes.

Understanding Landmarks and Their Role in Digital Accessibility

Landmarks are structural elements within a web page that define its organization and provide clear navigational cues. These landmarks, such as headers, footers, navigation bars, main content areas, and sidebars, help users navigate and comprehend the content more easily. In the context of digital accessibility, landmarks play a crucial role in assisting individuals who rely on assistive technologies, such as screen readers, to navigate and understand web content.

Landmarks provide the following benefits in digital accessibility

Improved Navigation

By properly implementing landmarks, we create a logical structure that enables users to navigate through a webpage’s sections more efficiently. Individuals with visual impairments or cognitive disabilities heavily rely on screen readers to access content. Landmarks act as signposts, allowing them to skip directly to relevant sections, eliminating the need to traverse through irrelevant content.

Contextual Understanding

Landmarks provide important contextual information about the purpose and structure of different sections within a webpage. When marked up correctly, assistive technologies announce the landmark name, aiding users in understanding the overall layout and purpose of the webpage. This contextual understanding facilitates comprehension and enhances interaction with the content.

Screen Reader Efficiency

Properly marked landmarks enhance the efficiency of screen reader usage. Users can navigate directly to the desired sections, bypass repetitive content, and access crucial information without having to go through the entire page. By streamlining the content consumption process, landmarks make it easier for individuals with disabilities to locate and consume relevant information quickly.

Utilizing Landmarks and Correct Markup with HTML and ARIA

HTML and ARIA provide powerful tools for implementing landmarks and enhancing digital accessibility. Let’s explore how we can use them effectively:

HTML5 Semantic Elements:  HTML5 introduced a set of semantic elements that help define the structure and purpose of different sections within a webpage. For instance, the <header>, <footer>, <nav>, and <main> elements can be used to mark up the corresponding sections.

Here are some commonly used types of landmarks:

1. Header: The header landmark typically contains the branding, logo, site title, and primary navigation of a webpage. It serves as the introductory section and provides essential information about the website.
2. Footer: The footer landmark is placed at the bottom of a webpage and typically includes copyright information, legal notices, contact details, and additional navigation links. It serves as a closing section and offers supplementary information or actions.
3. Navigation: The navigation landmark represents the primary navigation menu of a website. It contains links to various pages or sections within the website and helps users navigate to different areas.
4. Main: The main landmark denotes the main content area of a webpage. It holds the primary content, such as articles, blog posts, or product descriptions. It should only be used once per page to define the central focus of the content.
5. Aside: The aside landmark represents secondary content or supplementary information that is related to the main content but not directly part of it. It can include sidebar elements, advertisements, or additional resources.
6. Complementary: The complementary landmark signifies content that is indirectly related to the main content but enhances it. This can include related articles, suggestions, or additional information that provides a broader context.
7. Search: The search landmark represents the search functionality on a website. It allows users to enter keywords or queries and retrieve relevant information within the website.
8. Form: The form landmark indicates a section of a webpage that contains a form. This includes input fields, checkboxes, radio buttons, dropdown menus, and submission buttons. It assists users in interacting with and submitting data.
9. Article: The article landmark represents a self-contained composition, such as a blog post, news article, or forum post. It contains distinct content that can be independently distributed or referenced.
10. Region: The region landmark defines a generic section within a webpage that doesn’t fit into any specific landmark type. It can be used to identify custom or unique sections that require accessibility support.

These are some common types of landmarks that developers can use to structure web content and enhance digital accessibility. Properly implemented landmarks contribute to a more organized, navigable, and inclusive web experience for all users, particularly those relying on assistive technologies.

ARIA Landmark Roles:

ARIA (Accessible Rich Internet Applications) attributes can be used to enhance the functionality and accessibility of landmarks. The role attribute, combined with the appropriate landmark roles, helps identify and describe different sections within a webpage. For example, the role="banner" can be used to define the header, role="navigation" for the navigation menu, and role="main" for the main content area. By specifying these landmark roles, we provide explicit instructions to assistive technologies and improve the overall accessibility of the webpage.

Here are Some Commonly Used ARIA Landmark Roles:

1. role=”banner”: Indicates the landmark represents a banner or header section typically containing site branding, logos, and primary navigation.
2. role=”navigation”: Identifies the landmark as a navigation menu, providing links to various pages or sections within the website.
3. role=”main”: Specifies the landmark as the main content area of a webpage. It contains the primary content, such as articles, blog posts, or product descriptions.
4. role=”complementary”: Indicates a section that is indirectly related to the main content but enhances it. This can include related articles, suggestions, or additional information that provides a broader context.
5. role=”contentinfo”: Represents the landmark as supplementary information, typically found in the footer section of a webpage. It can include copyright information, legal notices, or contact details.
6. role=”search”: Identifies the landmark as a search functionality or search form on a webpage. It allows users to enter keywords or queries and retrieve relevant information within the website.
7. role=”form”: Specifies a section as a form, which contains input fields, checkboxes, radio buttons, dropdown menus, and submission buttons. It helps users interact with and submit data.
8. role=”region”: Represents a generic section within a webpage that doesn’t fit into any specific landmark role. It can be used to identify custom or unique sections that require accessibility support.

ARIA Descriptive Attributes:

In addition to landmark roles, ARIA provides descriptive attributes that further enhance accessibility.

Here are Some Commonly Used ARIA Descriptive Attributes for Landmarks:

1. aria-label: This attribute allows you to provide a concise text alternative that describes the purpose or function of a landmark. It is particularly useful when a landmark does not have visible text or when the existing text is not sufficient to convey its meaning.

Example: <nav aria-label="Primary Navigation">...</nav>

2. aria-labelledby: The aria-labelledby attribute associates a landmark with an element on the page that serves as its label. The labeled element provides a descriptive text that helps users understand the purpose or content of the landmark.

Example: <main aria-labelledby="main-heading">...</main> <h1 id="main-heading">Main Content</h1>

3. aria-describedby: This attribute links a landmark to an element that provides additional descriptive information about the landmark. It can be used to reference an element that elaborates on the content or purpose of the landmark.

Example: <aside aria-describedby="sidebar-description">...</aside> <p id="sidebar-description">Additional information and related resources</p>

By using these ARIA descriptive attributes, you can provide more detailed information about landmarks, making them more informative and accessible to individuals using assistive technologies. These attributes contribute to a comprehensive and inclusive browsing experience, allowing users with disabilities to navigate and understand web content more effectively.

Landmarks and correct markup using  HTML and ARIA are integral components of digital accessibility. By implementing landmarks, we enable users with disabilities to navigate and comprehend web content more effectively. By utilizing HTML5 semantic elements and ARIA attributes, we can mark up landmarks with clear roles, labels, and descriptions, ensuring an inclusive and user-friendly web experience. Let us embrace the power of landmarks and correct markup to create a digital landscape that caters to the diverse needs of all individuals, fostering accessibility, inclusivity, and equal opportunities for everyone.

What is next?

In our next installment, we’ll discuss the importance of landmarks for Screen reader and how they promote inclusivity and ease of use for individuals relying on Screen reader . Stay in touch!

For more information on why accessibility is important in general, you can check out my previous blog post here.

For further information on how to make your product accessible to your audience, contact our experienced design experts, check out our Accessibility IQ for your website, download our guide Digitally Accessible Experiences: Why It Matters and How to Create Them, read more from our UX for Accessible Design series.