Posts Tagged ‘Data Driven Marketing’

Legacy Healthcare CRM: Understanding Why It Needs to be Different

Given the unique challenges of healthcare, deciding what you do or do not need in your CRM can have profound ramifications on future capabilities.  My previous blog pointed out that the Legacy CRM systems that have been a mainstay in healthcare for decades are quite different from the Enterprise platforms that have become the norm.  Today, healthcare marketing […]

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Healthcare CRM: Evolving Beyond Your Legacy Platform

Over the past fifteen years I’ve spent thousands of hours helping healthcare organizations adopt and get the most out of their CRMs. These efforts have changed significantly as the market has evolved. Part of my job has been to change the mindsets of those that had been doing it one way for decades.  The highly […]

Strengthening Our Marketing Automation Capabilities with Elixiter

By acquiring Elixiter, we are deepening our ability to help our clients build lasting relationships and grow revenue. Exiliter enables companies to leverage more from Marketo and deliver revenue faster by proving what works.

Oracle Eloqua – Data-Driven Marketing

We have all heard how having CRM integrated with Eloqua is a huge step in the overall thought process of data-driven marketing. I wholly agree with that, but what if you could integrate with more than your CRM to gather the data necessary to impact a customer buying without sales involvement? What would that look […]