Posts Tagged ‘Data Driven Marketing’

We are in an age of consumer data. Modern web tools and content management systems are making it easier than ever for businesses to gather data on their customers in order to tailor their web experiences. Additionally, with the increasing prevalence of first-party cookies, businesses can deliver individualized experiences to their users with a higher […]

Given the unique challenges of healthcare, deciding what you do or do not need in your CRM can have profound ramifications on future capabilities.  My previous blog pointed out that the Legacy CRM systems that have been a mainstay in healthcare for decades are quite different from the Enterprise platforms that have become the norm.  Today, healthcare marketing […]

Over the past fifteen years I’ve spent thousands of hours helping healthcare organizations adopt and get the most out of their CRMs. These efforts have changed significantly as the market has evolved. Part of my job has been to change the mindsets of those that had been doing it one way for decades.  The highly […]

By acquiring Elixiter, we are deepening our ability to help our clients build lasting relationships and grow revenue. Exiliter enables companies to leverage more from Marketo and deliver revenue faster by proving what works.

We have all heard how having CRM integrated with Eloqua is a huge step in the overall thought process of data-driven marketing. I wholly agree with that, but what if you could integrate with more than your CRM to gather the data necessary to impact a customer buying without sales involvement? What would that look […]