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Data As Experience: Context Is King

This is a continuation of my Data As Experience Series.  The last post was on the Customer Role. Context: Why It’s Important You cannot create a great report or insight without first taking into account a user’s context.  Where they are and what they are doing should influence what you create for them.  Remember that […]

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Data as Experience: The Customer Role

This is a continuation of my Data As Experience Series.  The last post was on the Executive Role. The Customer Many companies tend to overlook customers.  Most salespeople actually provide a range of reports but nine times out of ten, it seems that these are custom built report based on a lot of hoops the […]

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Data as Experience: The Executive Role

This is a continuation of my Data As Experience Series.  The last post was on the Data Scientist Role. The Executive (and other company leaders) Business Intelligence Developers and IT heads have probably spent more time on this role than any other single reporting or insights need. This makes sense. We expect leaders at all […]

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Data as Experience: The Basic User Role

I kicked off this blog series by introducing the concept that data is really only valuable when it reaches the end users. There are a number of user types. For our purposes, I want to highlight on these five and focus on the first: The basic user The power user The data scientist The executive […]

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