Skip to main content

Posts Tagged ‘CXP’

You WILL get to personalization, I promise!

Remember PURLs or Personalized URLs? I certainly do, as it was my job to build PURL microsites for hundreds of forward-reaching direct mail marketers over the course of several years. Tie that together with variable printing and POW! – your customers’ names are not only on their mail but on a website too. Dazzling! Yes, […]

Video: Digital Marketing with Sitecore – Uniting the Wonder Twins!

While probably due in part to the 20 oz. iced coffee I just consumed, I am digging into the memory banks to form an analogy…  A circa-1995 Hanna-Barbara animated superhero series type of analogy. In this case, we will compare Wonder Twin, Zan, who can transform into any form of water, to the IT department; and we […]

Sitecore Symposium 2017 – Marketers, Session Plan – Part 2

Marketers, or anyone else for that matter, this is the second part of a two-part series. If you want all the jibber-jabber setup and information about the breakout sessions on Tuesday the 17th, please check out part 1 of the series. If you want to dive to Wednesday and Thursday, just dig in already! Please […]

Top 5 Ways Sitecore FXM Can Empower Your Digital Marketing Team

It is rare that I run into a business that can either A: support their entire business with one digital property – be it one website, one app, or even one blog OR B: utilize a solution like Sitecore across multiple properties, especially out of the gate. To be fair, Sitecore CXP can certainly be […]

It’s Taxonomy Season

How to get the best business return on your Sitecore investment. As marketers become more involved in choosing the tools to drive digital business growth, they must also be very aware of the process and key steps that should take place before one line of code is written. This holds true in every Sitecore build […]

5 Ways Sitecore Experience Platform Can Improve a Patient Journey

How healthcare can use the leading customer experience platform to deliver the ideal patient experience. If you are in the healthcare business – data, and how it is utilized, is likely something you face weekly. For that matter, you may have even read some of our own Healthcare Industry Trends. Healthcare is rich with patient data, […]

Oracle Expands Marketing Software Portfolio: Buys Responsys

Today Oracle announced they are acquiring Responsys, a leading B2C cloud-based marketing system. This acquisition is part of Oracle’s strategy in becoming an end-to-end player in the rapidly expanding customer experience space. Earlier this year Oracle purchased Eloqua, a B2B marketing platform. By combining Responsys and Eloqua, Oracle says, “for the first time CMOs across […]