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How The “World’s Best Digital Bank” Uses Signals Of Intent

Today at IBM Amplify 2017, an event at which companies across all industries gather to learn how cognitive technology is transforming customer engagement to make each customer feel recognized and special at every step of their journey, my colleague, Michael Porter, was fortunate to hear firsthand how one bank in particular is achieving such great […]

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Personalization: Customization and How I Want It

Continuing on with the discussion of the five facets of personalization. Customization deserve mention as the reason most companies buy a portal and the feature most companies never actually use. What is Customization Customization is the ability for an end user to create a page and put portlets or web parts on that page in […]

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Should You Allow Your Users to Customize?

Probably eight out of ten clients start out asking for customization of some kind.  Usually, the customization broken into two categories: Give users a page like My Yahoo! or iGoogle.  Let them add portlets or widgets at will and let them customize the portelts themselves like we do with weather or stock Let users define […]

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