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Posts Tagged ‘Customer Research’

Man Using Computer

5 Practices to Improve B2B Usability Testing Outcomes

If you’ve been involved in even a few usability testing projects, you’ve likely seen how participants can get tripped up in seemingly unexpected ways. Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. Even though we follow common research methods — such as creating […]

V Is For Voc

V is for Voice of the Customer

Establishing a VoC program will help you ensure that you are meeting customer needs and expectations.

A Is For Audience

A is for Audience

Audiences drive strategy and marketing efforts, so understanding why audiences are important and how we learn about them is a critical first step for all marketers.