If you’ve been involved in even a few usability testing projects, you’ve likely seen how participants can get tripped up in seemingly unexpected ways. Over the years, it appeared to me that tests with B2B audiences seemed more likely to go off the rails. Even though we follow common research methods — such as creating […]
Posts Tagged ‘Customer Research’
V is for Voice of the Customer
Establishing a VoC program will help you ensure that you are meeting customer needs and expectations.
A is for Audience
Audiences drive strategy and marketing efforts, so understanding why audiences are important and how we learn about them is a critical first step for all marketers.