Posts Tagged ‘Customer Relationship’

How Can Microsoft Dynamics Marketing Help Boost Email Campaign ROI?

In my last blog post, I introduced our new guide, Improve Consumer Engagement with Microsoft Dynamics 365 Marketing. In this post, I will focus on some enhancements Microsoft Dynamics 365 Marketing provides to email marketing campaigns. Master the Email Basics How often do you receive an email with inconsistent spacing, fonts, and other formatting issues? […]

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Transparency: Going Beyond Privacy Regulations

Consumers are all too willing to share their information for a dollar off at the supermarket. However, this doesn’t mean they don’t worry about how data could affect their privacy. And this concern is well-founded due to the amount of data being created and shared in today’s digital world. It’s true, companies must be mindful […]

How (and How Not) to Retain Your B2B Customers

Your most valuable customers are the ones who keep coming back. How can you keep customers engaged enough to choose you again? How easily can your customers reorder or get practical information and education (guidelines) about products? Do you have dedicated client applications aimed at keeping them updated with useful information such as shipping status […]

How (and How Not) to Engage Your B2B Customers

The work is far from over once you have someone on your site. Now is the time to provide a seamless ordering experience that keeps them coming back. Can they configure products online? How easily can they get a quote? Is the content you’re serving up helping them when they need it while moving them […]

More Friends, Fewer Acquaintances: The Value of Repeat Customers

For so long, commerce businesses have been dedicating the vast majority of their marketing dollars to simply gaining new customers and leaving it at that. Customer acquisition will always be important, but many retailers are now seeing the enormous value returning customers add to their initial marketing investments and are capitalizing on these existing relationships […]

Digital Disruption & B2B Customer Experience

Technological disruption has and will continue to put pressure on traditional retailers and those businesses directly servicing consumers to meet and exceed relentless expectations. This digital disruption is also noticeably impacting the traditional B2B customer experience (CX). Businesses which have historically sold to other businesses are increasingly transforming to optimize support for self-service. In many cases, […]

Perficient Beefs Up Financial Services Through Acquisition

We’re only a couple days into the new year and are already making smart moves that further position our company as a leader in numerous industries, including financial services. Today, Perficient announced the acquisition of RAS & Associates, a Denver-based operations and management consulting firm focused on partnering with organizations to find the “how.” With […]