Posts Tagged ‘customer relationship management’

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14 Reasons Why You Should Grow Your Pega Career at Perficient

If you’ve driven a car, used a credit card, submitted a claim, or performed countless other everyday tasks, you’ve likely interacted with Pega. But what is it like to build those solutions, and better yet, why would someone want to build those solutions as part of the Pega team at Perficient?  According to our clients, […]


5 Advantages of Having a Marketing CRM For Healthcare Organizations

Customer relationship management (CRM) systems have integrated with marketing automation tools across various industries for quite some time. It is often seen as a powerful driver in supporting acquisition and marketing strategies. This trend has slowly grown in popularity within healthcare, with some organizations well into its adoption, and others barely starting. Within healthcare, a […]

customer relationship management

A Comprehensive Marketing CRM Approach for Healthcare

It’s widely known that leveraging customer relationship management (CRM) systems for marketing purposes can be extremely valuable for organizations. It can assist with efficient communications, supporting patient/member journeys, building and growing relationships, and enhancing the customer experience to name a few of its benefits. As consumers are demanding more from the healthcare industry, irrespective of […]

How Can Microsoft Dynamics Marketing Help Boost Email Campaign ROI?

In my last blog post, I introduced our new guide, Improve Consumer Engagement with Microsoft Dynamics 365 Marketing. In this post, I will focus on some enhancements Microsoft Dynamics 365 Marketing provides to email marketing campaigns. Master the Email Basics How often do you receive an email with inconsistent spacing, fonts, and other formatting issues? […]

[GUIDE] Improve Consumer Engagement with Microsoft Dynamics 365 Marketing

Improving consumer engagement is top goal for most enterprises today. Yet, it is not an easy task. From juggling the demands of traditional consumer outreach and marketing to exploring ways to educate consumers about your organization, the landscape can be rugged with no clear path to success. Further complicating matters, consumers today expect you to […]

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Meet Perficient’s Chief Strategists: Mike Porter

Thrilling our clients with innovation and impact – it’s not just rhetoric. This belief is instrumental for our clients’ success. In 2018, we introduced our Chief Strategists, who provide vision and leadership to help our clients remain competitive. Get to know each of our strategists as they share unique insights on their areas of expertise. Understanding […]

Are you really listening to your patients?

If the pressure to obtain and implement Customer Relationship Management software by healthcare organizations is any indication, decision makers are recognizing the increasing importance of consumer knowledge in the race to improve patient satisfaction scores. Indeed, today, patient insights can lead healthcare organizations to their best opportunities for growth and restoration of profitability far more […]

Social Media customer interaction channel disrupter

It used to be if you wanted to sell someone a product, you hired a sales team and went door to door or you set up a store front where people came in to buy. Then came call centers and inventory warehouses that allowed people to sell in bulk. Then the evolution of the internet […]

White Paper: Achieving Financial Effectiveness Through Physician Loyalty

The one-to-one communication solutions provided by CRM have been the answer to an increasing number of issues faced by the healthcare industry. CRM can be used to improve care delivery, lower costs, and increase loyalty among the key stakeholders most necessary to organizational success. This is particularly true in light of the growing physician shortage, […]

Healthcare Reform & Physician Loyalty

Last Thursday I spoke in a webinar entitled “Healthcare Reform & Physician Loyalty: What Can CRM Do To Support Accountable Care Organizations (ACO)?”. During this presentation I covered physician loyalty and why it has become such a hot topic in light of healthcare reform and increasing trends in physician turnover. Perficient’s Lisa Anderson joined me […]

Physician Loyalty: What Hospitals Can Learn from Pharma

Traditional definitions of Customer Relationship Management (CRM) relate to the process that manages an organization’s relationships with customers and selectively retains the most profitable customers in order to increase profitability through meaningful communication. CRM is essentially a one-to-one marketing mechanism that uses IT tools, like databases and portals, to develop and manage the relationship that […]

Providers Achieve Financial Effectiveness through Physician Loyalty

It goes without saying that in order to maintain financial viability, healthcare organizations must maintain patient loyalty. There are vast marketing engines in place to capture patient loyalty through the use of portals and other collaborative tools. However, when you take a look at the numbers, such as those published frequently by Gallup, you see […]