Adobe Summit 2024 is right around the corner, and we’re excited to sit down with the executive director and head of marketing applications at Morgan Stanley Dorothy Joseph on March 27 at 11:30 A.M PST at The Grand Lux Café in The Palazzo. Perficient’s Jay Jackson, director of Adobe Digital Marketing and CDP, will host […]
Posts Tagged ‘Customer Journey Analytics’
3 Reasons Healthcare Organizations Should be Using Adobe Customer Journey Analytics
It seems obvious that general retailers need actionable data to drive business decisions, but many healthcare organizations (HCOs) are businesses that rely in the same engagement and transactional information. Despite an increased level of regulation, HCOs need access to analytics information to make informed business decisions. Capturing data in a way that does not compromise […]
July 1, 2023: End of Universal Analytics and Beginning of Google Analytics 4
Why Migrating to Google Analytics 4 (GA4) Should be a Priority “Often, when you think you’re at the end of something, you’re at the beginning of something else.” Fred Rogers There has already been a lot of buzz and panic around Google Analytics 4, but we’d like to offer you the highlights of what this […]
Adobe Customer Journey Analytics – Things You Must Know
What is Adobe Customer Journey Analytics? Adobe Customer Journey Analytics is an analytics ability that allows you to utilize the power of analysis workspace with data from Adobe experience platform. Adobe Customer Journey Analytics (CJA) is the new and upgraded successor of Adobe analytics. CJA can separate, filter, query, and visualize years’ worth of data, […]