It’s easy to think of content and commerce as the technology you chose to gain successful results for your business. But our complex digital landscape is evolving, and it’s no longer only about which platform or technology you leverage. It’s now about understanding that content and commerce is an intricate approach that drives revenue and […]
5 Ways to Drive Customer Centricity: Advice for the CIO
Who do you consult when Outlook isn’t working? What about when issues arise with your messaging platforms? Or, worse yet – when your customer experience platforms aren’t working properly? You likely answered “IT” when thinking about these situations. For years, businesses have charged IT with providing stability, consistency, and reliability. However, keeping the lights on […]
Mastering Customer-Patient Experiences Across Healthcare Websites
Adopting customer-patient centricity across your digital platforms can take shape in various forms and it’s essential to achieve in today’s world, but yet many healthcare provider websites are still organization-centric. Making the shift can be hard on knowing where to begin and the blue-sky approach of keeping the customer-patient individual at the forefront through a […]