Posts Tagged ‘customer data’

Miami

Join Us at B2B Online Miami to Jumpstart Your Personalization Plans

B2B customers expect the same level of personalization, frictionless service, and consistency across channels from their business transactions that they enjoy in their consumer buying experiences. To keep up with (and exceed) customer expectations, B2B companies need to be proactive in evolving their digital strategies and technologies. Join our Commerce, Digital Strategy, and Digital Marketing […]

5 Ways to Drive Customer Centricity: Advice for the CIO

Who do you consult when Outlook isn’t working? What about when issues arise with your messaging platforms? Or, worse yet – when your customer experience platforms aren’t working properly? You likely answered “IT” when thinking about these situations. For years, businesses have charged IT with providing stability, consistency, and reliability. However, keeping the lights on […]

Six Trends Moving the Needle in Customer Care: Omnichannel

Consumers are digitally savvy, well informed, and more demanding than ever. Not investing in resources that digitally transform customer care will become a competitive disadvantage. This series explores six technology trends for delivering smarter and more strategic customer care. Trend #5: Omnichannel Experiences Amplify Customer Loyalty The thought of calling customer service might be off-putting. Regardless of […]

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Perficient Lends Expertise for eMarketer AI Best Practices Report

Artificial intelligence (AI) has grown from the stuff of science fiction to a leading force in the world of technology, changing the way organizations in every industry are getting things done. With so many businesses looking to understand and effectively implement AI technology in their processes, it’s not surprising that some do’s and don’ts have […]

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Connecting Customer Data: Prioritize For a 360° View

It’s no secret that understanding exactly who your customers are, including how and when they interact with your brand, is the most critical aspect of your business. Being present during the crucial touchpoints of a customer experience is rapidly becoming table stakes to acquiring and engaging your target market. Having the necessary data at your […]

Human-Centered Personalization and CMS Strategy

“I am a person before I am anything else. I never say I am a writer. I never say I am an artist…I am a person who does those things.” —Edward Gorey Being greeted with your name and recommendations for products and services is common for return website visits, but personalization is evolving rapidly. And rightly […]

GDPR Implications: Email & Marketing Automation

As the General Data Protection Regulation (GDPR) deadline approaches, we’re seeing two general trends: 1) Marketers are moving away from their reliance on third-party data and 2) Upcoming changes to European data privacy rules restricting the use of cookies, meaning that companies will face challenges in tracking prospective customers across the web. As GDPR is […]

Preparing for GDPR

With the General Data Protection Regulation (GDPR) set to go into effect on May 25th, 2018, we wanted to run through some highlights for those who haven’t already spent many months knee-deep in research and preparation. So what is GDPR? In a nutshell, GDPR is an effort to standardize data protection regulations across all EU […]

More Friends, Fewer Acquaintances: The Value of Repeat Customers

For so long, commerce businesses have been dedicating the vast majority of their marketing dollars to simply gaining new customers and leaving it at that. Customer acquisition will always be important, but many retailers are now seeing the enormous value returning customers add to their initial marketing investments and are capitalizing on these existing relationships […]

GDPR – Four Letters That Could Cost You Millions

I’ll cut to the chase: GDPR stands for the European Union’s General Data Protection Regulation, and if your company is not in compliance by May of next year (2018), you could incur millions of dollars’ worth of fines. As this deadline approaches, I’ve been surprised by how little concern or even awareness of the GDPR […]

Authenticity in the Age of AI: Why CDPs Should Be on Your Radar

Artificial Intelligence (AI) is being heralded as a game-changer – and rightly so. The combination of Big Data with improved processing power and machine-learning (algorithms that can learn from experience rather than explicit human programming) has the potential to affect every corner of our lives. From retail and healthcare to transportation and the internet-of-things, AI […]

Your Underutilized Asset: Mining Data for the Best CX

Most companies today comfortably fall into the second stage of competency when it comes to their customer data. They don’t have a good handle on what they have or how to use it, but do fully realize the deficit it creates in their experiences. Great customer understanding and the data that allows that understanding are […]

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