Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. Earlier in this series, we revealed the importance of organizational alignment for your […]
Posts Tagged ‘customer centricity’
5 Ways to Drive Customer Centricity: Advice for the CIO
Who do you consult when Outlook isn’t working? What about when issues arise with your messaging platforms? Or, worse yet – when your customer experience platforms aren’t working properly? You likely answered “IT” when thinking about these situations. For years, businesses have charged IT with providing stability, consistency, and reliability. However, keeping the lights on […]
Essentials for Your Digital Strategy: Digital Responsibility
Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. When you hear “digital responsibility” what comes to mind? If your company thinks […]
Customer Centricity – Reach & Engage
Mark Polly, Sales Director at Perficient, recently wrote a blog post on Gary Dolsen’s digital focus at IBM while attending IBM’s Digital Experience Conference. IBM’s Digital Experience Conference got underway today in Anaheim. For those that have followed IBM WebSphere Portal in the past, Digital Experience is a really set of individual point products that include WebSphere Portal, […]