Posts Tagged ‘Customer Centric’

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Essentials for Your Digital Strategy: Digital Responsibility

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. When you hear “digital responsibility” what comes to mind? If your company thinks […]

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Essentials for Your Digital Strategy: Consumerization

Delivering seamless, consistent, and engaging experiences starts with a customer-centered digital strategy. This ongoing series explores the characteristics that make up a great digital strategy and how to deliver powerful brand moments that solidify customer loyalty and drive differentiation for your organization. As consumers, we appreciate how breakthroughs like smartphones, global positioning systems (GPS), genetic […]

#DF15: Embracing Customer Centricity with Service and App Cloud

On the first day of Dreamforce 2015, two service experts from HP spoke about how they manage customer centricity. The session abstract: Proliferation of digital channels, new consumer experiences, and migration towards service-based offerings are the key trends shaping customer-centricity. Cloud applications are playing a key role in helping organizations respond to these trends. Join […]

The ‘Age Of The Customer’ Is Here. What Are You Doing About It?

Customer centricity is no longer just a loaded buzzword used by marketers preaching tactics such as personalization and customer experience. Customer centricity is now a mind-set that companies need to adopt throughout the entire organization—not just marketing—to thrive in the digital world. This quote from CMO.com’s article The ‘Age of The Customer’ Is Here. What […]

Managing Data in the Digital Transformation Era

Managing data has been a challenge irrespective of the size of the company. Last couple of decades most of the companies invested in leveraging the Enterprise Data through variety of initiatives like Enterprise Data Warehouse and Business Intelligence. If we divide the enterprise information usage in the last 2 decades, primarily they fall into the […]