Posts Tagged ‘customer buying experience’

Did you miss our event or need a refresh? Watch a recap of Lisa Sherwood’s presentation at our Electric Cars + Coffee virtual event!   On February 16, I had the opportunity to join my colleagues Lisa Sherwood and Kevin Espinosa in hosting our “Electric Cars and Coffee” virtual event. The event brought together our […]

Most OEMs today consider loyalty a priority in their playbooks. This focus makes sense on a lot of levels, especially given the changing shopping preferences of consumers and the wide array of choices available. These choices extend well beyond the brand, model, type of ownership, and the question of EV vs. ICE. Today, we are […]

This week, I had the great honor of speaking during the Automotive and Manufacturing Networking Lunch at Adobe Summit 2023. Before I say anything else, I want to acknowledge what our partners at Adobe have built as industry leaders in technology solutions that enable companies to become experience makers. Not only is Adobe a leader […]

Overcoming Barriers The barriers to entry for electric vehicles (EV) feel overwhelming for most Americans. Not only are current models priced well above the average consumer’s financial ability, but they also require home charging and accessibility to public charging stations that are yet to be mainstream. When consumers invest in EV and home charging stations, […]

Omnichannel fulfillment methods such as curbside, buy-online, pick-up in-store (BOPIS), and ship-from-store have become extremely familiar to retailers, especially due to the climate of the COVID-19 pandemic. These methods are very resourceful and beneficial when utilized correctly and tailored specifically to each business. Understanding the technology systems the enable these fulfillment methods are important for […]