Posts Tagged ‘Custom Analytics’

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Twilio Flex Insights 101: Dashboard vs. Analyze

In “Contact Center Analytics – Global Market Trajectory & Analytics”,  a recent report by Research and Markets, the global market for Contact Center Analytics is projected to reach US$2.6 Billion by 2027. This projection comes as a revision of the prior estimate, which was capped at US$963.7, representing a growth of more than 15% over […]

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Custom Adobe Analytics Tracking Using Google Tag Manager

On a recent project, I’d gotten an interesting request to implement custom Adobe Analytics tracking for a web application using Google Tag Manager (GTM) for tag management. The customer already used Google Tag Manager for tracking AdSense and other ad tools but they had a legacy implementation of Adobe Analytics that they wanted to use […]